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The person who presided over the bidding meeting of CCTV was Cheng Baojun from the advertising department. Of course, their deputy director in charge also came to take charge. Feng Yu felt that the deputy director came here to talk and talked a lot of nonsense and clichés. These words are appropriate at any time, but they are basically irrelevant to today’s topic!
Cheng Baojun talked about the changes in this year's advertising contract. The first one is that this year's advertising contract will only last until the end of January next year, regardless of how many months your original contract lasted this year.
The second item is that all advertising fees have been increased, with an average increase of 30%. Among them, the price of the set of four advertising slots in Feng Yu's hands has increased by 50%!
The third item is that the advertising time purchased this year will still have priority to sign contracts next year. This article is very interesting. It does not say that it is a fixed price increase like this year. Feng Yu guessed that next year's advertising contract will definitely change, but he doesn't know whether the auction bidding mode will be started in advance.
After listening to Cheng Baojun's words, everyone was talking in low voices. Feng Yu looked at Zong Qingxian and asked: "Boss Zong, how much has your company's advertising fee increased?"
Zong Qingxian frowned, sighed and said: "Thirty percent, why has it increased so much!"
Originally, their company's funds were very tight. They also needed to expand the factory, purchase new production lines, purchase more raw materials to expand production, etc. Money was needed everywhere. He guessed that advertising fees would rise, but he didn't expect the increase to be so much, 30%, far exceeding his inner expectations.
"Thirty percent is not much."
Listening to Feng Yu's relaxed tone, Zong Qing asked back: "Thirty percent is not much, how much has your company's price increased?"
Zong Qingxian only paid attention to how much his own company's advertising fees had increased, and did not listen carefully to other companies.
Feng Yu stretched out his hand and said, "Not much, fifty percent!"
Hiss~~~~
Fifty percent isn't too much? The highest increase in advertising fees this year is 50%, right? Is Mr. Feng not ready to continue buying ads, or is he really so rich that it doesn’t matter
"Mr. Feng, I remember you told me that your company has more than one advertisement, right?"
Feng Yu clapped his fingers and said: "Yes, for CCTV, one set of four ads will have a 50% price increase. Two sets of two ads will have a 10% price increase. Three sets of one ad will have a 100% price increase." Ten out of ten. This year’s advertising expenditure will exceed five million again.”
Zong Qingxian's eyes widened. How much is the advertising fee? five million? ! Still talking about it? Did they spend more than five million on advertising last year
"Mr. Feng, how much does your company spend on advertising a year?"
"Not much. Central TV, local TV, newspapers, celebrity endorsements, etc. This year it will only be about 10 million."
Zong Qingxian could hardly close his mouth. It's only about 10 million yuan. Look at how relaxed he said it, as if he spent a thousand yuan.
Only then did he feel that yesterday Feng Yu said he could spend 18 million. He was not bragging, but he really had the strength!
Cooperating with such a powerful company is both a good thing and a bad thing. It's a good thing, because a strong company is not short of money. Moreover, generally the routes are relatively hard, and Lehaha Company can develop faster. This is a bad thing, because powerful company bosses generally have a strong desire for control, and they are likely to find ways to annex his Lehaha Company.
He wants Lehaha Company to develop faster, but he definitely doesn’t want to make wedding clothes for others. At least the person who has the final say in this company must still be him!
"Boss Zong, wait a minute, it's our company's first advertising period." Feng Yu raised his right hand and said loudly: "Taihua Company renews the contract."
Everyone looked back for this childish voice. This is the most expensive advertising contract today. Many people noticed that the person shouting was a young man. He looked like he was only about twenty, right? Who is the boss of Taihua Company? Why don't you come in person? Is this young man the boss's son
After a while, another advertising period with a 50% price increase appeared, and Feng Yu raised his hand again, Taihua Company renewed the contract!
This Taihua company is very rich. The advertising fee has increased by 50%, but he actually renewed more than one contract
The next one has a 50% price increase. The fourth price increase of 50% appeared in a row, and to everyone's surprise, all of them belonged to Taihua Company, and all of them were renewed!
Only then did everyone remember, isn’t this the Songjiang Motorcycle advertisement during this time period? Could it be that Taihua Company is a subsidiary of Songjiang Motorcycle Factory
There were a total of six advertising slots with a 50% price increase, four of which were won by Taihua Company, and the other two were all renewed, and no one gave up.
Last year, the power of CCTV advertising began to show. Anyone who advertised on CCTV received huge returns. But there are also some unlucky ones who have suffered losses due to product quality problems and their advertising fees have increased. They have to give up renewing their contracts and instead place their ads on provincial channels.
Not all corporate CEOs are as superstitious about CCTV’s advertising effectiveness as Feng Yu, and not all products can make big money by advertising on CCTV. Some products have obvious regional characteristics and are advertised on local channels in major markets. That's the most cost-effective.
After the first round, today's bidding meeting is over. In the afternoon, the capital will be verified and the contract will be signed. Tomorrow, interested companies will come to compete for the vacant advertising time.
The contract was signed not according to the order of time when the advertisements were broadcast, but according to the level of advertising costs. Therefore, Feng Yu was the first to walk into the advertising department office and sign a renewal contract with Cheng Baojun. It will expire in January next year and is expected to be completed by the end of December this year. The advertising bidding meeting for next year is held, which is also different from the time in the previous life.
"Chief Cheng, how did I find out that your CCTV seems to be deliberately targeting our Taihua Company? Why does our company have the highest advertising price increase?" Feng Yu asked deliberately when signing.
"Mr. Feng, it's really not what you think. Our advertising fee increase rate is also measured based on ratings. Your company's advertising periods are all the ones with the highest ratings, so of course the increase will be more. You see Your advertising fees for the second and third sets haven’t increased much, right?”
Damn it, can the ratings of the second and third sets be compared with those of the first set? The three sets are terrestrial channels, and none of them have stars!
"Chief Cheng, this will put a lot of pressure on our company's funds."
Cheng Baojun heard that Feng Yu had additional requirements. If Feng Yu doesn't sign, then even if he sells the advertisement to another company, his boss will have opinions about him and think he is incompetent!
"Mr. Feng speaks directly when he has something to say, and everything is easy to discuss."
"Well, aren't the contracts for the advertisements for these periods not renewed? If you don't ask for more, just sell three of them to our company." Feng Yu took out the form he had prepared and showed it to Cheng Baojun to see what he had circled. place.
Cheng Baojun's eyes widened. Didn't you just say that your company is under great financial pressure? So you want to buy three more ads? What about the basic trust between people? (To be continued.)
PS: Thanks to Lin Lin Jin Fu Fu and Oni Wu for their rewards. Thanks to yang199174, I started falling in love with you 12,000 years ago, etc. for their monthly tickets. Thank you. I caught a cold and went to bed in a while. Don’t wait any longer tonight. Mobile phone users please browse w reading for a better reading experience.