Ma Yun is a little confused. Our products are cheap and can attract more customers. Is this still a mistake? Low price is their biggest advantage, why does Feng Yu say it is a problem
Could it be that Feng Yu believes that product prices should be increased to increase single product profits? But in this way, our competitiveness will be weakened.
"Director Feng, I don't quite understand."
Feng Yu turned on the computer on Ma Yun's desk, then clicked on Dibao.com and searched for the Li Nian sports brand.
"Look, this pair of running shoes, for example, is priced at 399 yuan in a specialty store, but if you look at Diabao.com, the prices range from 59 to 399. Are the pictures exactly the same?"
"Of course there are errors in the pictures. Maybe they are not this type of shoe, so they are cheaper. Others may be on sale, so the prices are discounted, but most of them are fakes!"
"You think that counterfeit goods harm the interests of brand merchants. You just provide a platform and also indicate that you will retain the responsibility if the other party sells counterfeit goods. But how much have you done in these years?"
"Many people, especially those who have just used Diabao.com, think that the products on Dabao.com are cheap. That's what you promote, right? But is it cheap enough to be lower than the cost price?"
"Normally, even if it is a discount promotion, it will not be sold at a discount. But if you do the math, why are the shoes priced at 399 yuan only sold for 59 yuan? Is the cost of this pair of shoes so low?"
Why many people choose Dibao.com? The most common answer is one: it’s cheap.
Cheap is not a derogatory term in the first place, but if what you buy cheap is fake, then the nature changes completely.
Feng Yu then searched for other products, such as a Chanel lipstick. The genuine product sells for 299 yuan. This is already a very cheap product, but what about on Dibao.com? One piece is available for 29.9 yuan, and there are even cheaper ones.
Are store costs really so high? Absolutely not!
Obviously, the one with the lower price is a fake.
Maybe there is an example among them and it is not a fake. For example, a fire broke out in a clothing factory and was later extinguished by fire fighters. However, many of the clothes were soaked in water and sold at a discount. The price is genuine, but the reason will be noted.
And more cheap big brand products are simply fakes. Not only does it harm the interests of brand manufacturers, doesn't it also harm the website? If everyone thinks that the products on Diobao.com are all fakes, there will definitely be a large number of user losses in the future.
Why were so many e-commerce companies able to emerge in China in the previous life? After Dibao has been doing it for so many years, its users have far surpassed each other. The biggest reason is that others pretend to be genuine products.
Many people don't care how much it's cheaper, they just find it more convenient to shop online. And the vast majority of people care more about whether the product is genuine than the cheap price. Because many people obviously paid a high price, the same price as in a specialty store, but what they bought is still fake!
I don’t want it to be cheap, but what I bought is fake, which is very unacceptable.
Ma Yun retorted at this time: "Dr. Feng, we are indeed cracking down on this, but it requires a lot of costs, the workload is too great, and the results are very little. It may even damage the foundation."
Feng Yu shook his head: "Don't you think that consumers are not stupid? They must know that this kind of extremely cheap product is fake, but they are just buying it to save face and satisfy their vanity. Such consumers are not stupid either. If you complain, you have no responsibility, right?"
"But have you ever thought about it, our entire country is cracking down on counterfeiting, and the fakes in shopping malls have gradually disappeared, but now they have revived on our Dabao.com. Do you think the next time the authorities crack down hard on counterfeiting, the ones who will be most affected are who?"
"The platform is provided by us. We are free of rent for online stores, but we charge advertising fees from each other, right? Our smart search system pushes fake products to consumers, right? Doesn't this really have anything to do with the website? ?”
"The method of grabbing the market at low prices is originally correct, but there is a big problem, that is, low prices cannot be based on the principle of sacrificing product quality, sacrificing website reputation, or even violating laws and regulations!"
"But consumers now choose stores based on reputation first. We have diamond and crown rating systems, which are still very effective." Ma Yun argued again.
"Yes, diamonds and crowns can reflect the credibility of the merchant to a certain extent, but you admit that this can be faked? And at the beginning, many consumers didn't know how to complain at all, so even if they bought fake goods , they won’t complain, and the system defaults to a positive review.”
"Also, if you search on the Internet, have you seen that Dibao sellers threaten consumers to delete negative reviews and harass them with phone calls every day? It's annoying."
"This type of news may be released by competitors, but are you sure there are no real cases in it?"
"I know you are attracting consumers and merchants, and now you have begun to charge merchants some fees to make money, but you have not noticed that many stores have just opened and sell several diamonds in less than a week. Their products are really so Are you welcome?"
Many new shopkeepers who joined Dabao.com found that without diamonds, it was really difficult to attract customers, so they found someone to brush the orders. Anyway, they were doing the right thing, and Dabao.com charges very low fees, and many even don’t charge any. At a very low cost, you can increase your credibility to a few diamonds or even a crown.
To swipe orders and get good reviews, you can see on the Internet that many of the good reviews are totally wrong.
"Dr. Feng, I know what you said, but it already exists. If we eliminate them all, it will not only be a matter of workload, but many businesses will disappear, and many of our consumers will also leave, because some People just come here for the benefits."
Feng Yu shook his head: "You don't fully understand these meanings. Some products may not have their own brands, but they are designed and produced by themselves. They don't need other people's big brands. As long as we are willing to promote them, they can still sell well, and they have not yet been sold." risk."
"If we keep some products that are obviously fakes, then Dabao.com will be regarded by consumers as selling only fakes in the future and will not be able to attract many high-end consumers. We will not want to sell those expensive things. .”
"Director Feng, we have also taken this into consideration. Our idea is to split Dibao.com, slowly inspect reputable merchants, and integrate them into new websites, such as the establishment of Dibao Mall. And some discounts For products on sale, let them log into a website that specializes in discount promotions and launch special offers every day, just like a supermarket."
"The original Dibao.com will continue to be retained, and we can even increase the intensity of crackdowns in this area in the future to make fakes gradually disappear!"
…
ps: "The Adventure of Domestic Animation", Lao Si's new book, is very interesting. Can you collect it and recommend it? If you have a book list, can you add it to your book list? Thank you~