It's still the same as in the previous life, this method cannot solve the problem at all. ┡．"M Why was Alibaba blocked from going public in the United States in the previous life? It was even more difficult to list in London. It was even difficult to open a branch there. It was because the other party said that Dabao.com was full of fakes.
This is a very real problem. If someone selling fake products can be listed on the market, it will affect the reputation of the entire listing industry.
Don’t Ma Yun know this problem? Of course he knew, but now there was a problem in front of him, that is, they realized it too late.
The technical problems mentioned by Ma Yun are not unsolvable, but the amount of funds required is larger, and it is worthwhile in the long run.
Anyway, we will still need to raise funds to go public in the future. Now it is no problem to operate even with high debt. How many investors are waving checks and waiting to buy Alibaba's shares.
The most difficult thing is that Alibaba cannot lose its customer resources. This customer includes buyers and sellers.
Buyers are simple. Most of them are here for the bargain. If you are not cheap enough, they will not buy it, and the traffic will plummet.
A drop in traffic naturally means a drop in sales, etc., and a drop in profits. Then opportunities will come for other competitors in the c2c field.
Now the biggest competitor of Dibao.com is not Yibei and eBay. This Yibei's joint venture website in China has failed. Although it did not lose money, it was far from its original goal of occupying the Chinese market.
The biggest competitor is Paipai, a shopping website owned by Penguin. Relying on Penguin's strong user base, the number of users has grown extremely rapidly.
A Penguin pop-up window made so many people pay attention to this website. Who made almost 80% of netizens use oQ account
Nowadays, the number of users of oQ accounts has caught up with msn, which Microsoft did not expect. Even before Feng Yu was reborn, he had a variety of instant messaging software and various social networking software, but oQ still had the largest number of active users in the world, because many Chinese companies have turned it into an online office communication software.
That is to say, oQ is very easy to use no matter work or life. In addition, the number of its game users continues to grow, which also feeds the oQ chat tool.
This was the case in China in the previous life. There was a lot of competition between Alibaba and oQ, because many of their ideas overlapped, and each had its own huge user base, and both wanted to develop more business profits.
The same is true in this life. As a company has grown to its current scale, business expansion is inevitable. Every network technology company is exploring more ways to make profits.
Ma Yun is worried that after the crackdown on counterfeiting, users will rush to take pictures. This is an unbearable loss for Alibaba.
As for sellers, because Alibaba has started to provide value-added services, unlike when it was completely free at first, the profits of some merchants have been greatly affected. In order to expand their profits, they will sell fake goods.
At first, they used the low prices of fake products to attract customers. Later, they found that many customers bought fake products even though they knew they were fake, just for the sake of cheapness. Then they might as well sell fake products to make more money.
"Lao Ma, think about it, is the method you mentioned really feasible? If you split the website, this will definitely have a big effect, but you still need to let Dibao pour in the money for the other two websites. Traffic, right?”
"The website will be split and users will be diverted, so Alibaba's market position will be challenged. If you crack down on counterfeiting at this time, the loss of users will be faster. Don't forget that other websites are also working hard."
Not only the C2C field, but also national media such as Jingdong Su Nian are also eyeing this market, not to mention that foreign e-commerce giants such as Amazon and Yibai have entered the Chinese market and are looking for opportunities to expand.
"Then what do you think we should do?" Ma Yun also has a headache about this. Anyone who is already the market leader does not want to be overtaken by others, especially because of his own decision-making.
"Simple, strike hard and crack down on counterfeit goods ruthlessly. At the same time, I will tell other websites that they will also crack down on counterfeit goods at this time. Let's launch a nationwide joint anti-counterfeiting operation."
"In this way, Alibaba, as the leader, will naturally gain some positive images, and even this image is not bad. Of course, the crackdown on counterfeiting will not wipe out all the bargains on Dibao.com. Some small brand products themselves are The low-priced ones will still be retained.”
“Users don’t need to browse stores with similar products one by one to buy things. So as long as we have the product that the user is searching for and it is indeed cheaper than other stores, we can retain the vast majority of users.”
"At this time, we will cooperate with you to split the website, so the effect will be better. When you split the website, you are doing Bbsp; "Directors Feng's report, right? We have always had this idea. At first we were doing B2B, and then I also have experience in C2C, so it will definitely be no problem to create a new model after combining it this time. "
Feng Yu didn't report carefully at all, but that's what Alibaba did in his previous life. The biggest advantage of B2c is that the credibility of the company is higher, and the company is less likely to sell fake products for the sake of reputation.
However, this cannot fundamentally solve the problem. There are still many people buying fake products in specialty stores.
The best way is for enterprises and the state to jointly attack, but this can only treat the symptoms rather than the root cause. The fundamental solution is to raise everyone's awareness so that everyone no longer wants to buy fakes, which requires everyone to have money in their pockets.
When you only earn a thousand yuan a month, you must choose cheap clothes when buying clothes, because you may not be able to afford expensive clothes with a year's salary.
But when you earn 100,000 yuan a month, you will start to choose styles, materials, brands, etc. when buying clothes. You are not willing to buy clothes that cost more than 10,000 yuan.
It takes a long time for concepts to change, and it takes a long time for people to live a prosperous life. Therefore, it is difficult for fakes to disappear, but the rate of fakes can be controlled.
Someone once said that the peak fake rate on Dabao.com is 80%, which is terrifying. Feng Yu believes that anything over 10% is very serious, and since the launch of Dabao.com, the counterfeit rate has never been less than 20%!
Ma Yun did not agree directly, but said that he would think about it, but he still couldn't be cruel. Because if the blow is too strong, it will really shake the foundation of Alibaba. Feng Yu said that everyone is jointly fighting against counterfeiting, but other companies will launch later and have fewer fakes. They will complete it faster, thus starting to attract users who have left Dabao.
Dibao is the largest source of cash for the entire Alibaba and is the foundation. This really cannot be shaken.
Feng Yuyun hesitated and said nothing more. In fact, he had no good solution. Libaba had fallen into a dead end with no solution.
However, Feng Yu thinks there is another way, but he doesn't know whether Ma Yun is willing to agree.
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