"Lao Ma, how is your relationship with Huateng?"
Ma Yun said calmly: "It's not bad. We can have a few words at the Chinese Chamber of Commerce gathering every year..M"
"There is competition between your companies, but there is no solution to it. Have you ever thought about it, you two can merge."
The reason why Ma Yun doesn’t want to severely crack down on fakes is that it is afraid of giving Penguin’s Paipai a chance to rise. In this case, if the two companies merge, then this worry will disappear.
Users leave temporarily but will come back again.
Ma Yun shook his head: "There is no need at all. Although Paipai has risen rapidly, its traffic is still incomparable to that of us. There is no strong alliance between us, unless Ma Huateng is willing to auction Paipai to us."
It’s over, there’s nothing to talk about.
How could Ma Huateng be willing to sell? If someone else runs it themselves, they won't lose money. After all, oQ's user base is too large.
But there is a certain truth in what Ma Yun said. The merger of Paipai under the banner of Taobao can only be the icing on the cake. Taobao is not a must. Without oQ, when everyone mentions e-commerce online shopping, the first thing that comes to mind is Taobao.com.
This year’s Double Eleven promotion alone allowed Alibaba to set a sales record, far ahead of other competitors.
However, other competitors can completely copy this method. Why not just choose to conduct a centralized promotion at the end of the year? There is no high barrier to entry.
This is completely different from the cooperation between Paipai and Jingdong in the previous life. Their model is to complement each other, and Penguin exchanged Jingdong's shares, which is considered a strategic cooperation.
Jingdong needs Penguin's advertising channels. Penguin is run by itself. After cooperating with Jingdong's more professional team, we can get more profits and fight Alibaba together.
In fact, it is not easy to crack down on those sellers who sell fake goods, because this part of the law is not perfect. Individual sellers do not need to register with the industry and commerce. There are also huge difficulties for the industry and commerce to supervise or even enforce the law. Difficulty.
For many sellers, the illegal cost of selling fake products is close to zero, so driven by profit, they will naturally choose this path. And many of them are doing this. They firmly believe that the law does not punish everyone, and naturally they become more and more bold.
"Lao Ma, I know that the merger will be a temporary disadvantage for Dibao, but it can very well curb the proliferation of counterfeit goods, and it will be of great benefit to improving the corporate image."
"The superiors are going to crack down on counterfeiting severely again. This is no joke. You heard that foreign media accused our country of the proliferation of counterfeit goods, and one of them mentioned a certain online shopping website. Who is it referring to? Do you know clearly?"
"If you want Alibaba to delist in Xiangjiang and then relist it in other markets, I'm afraid it won't be so easy. Think about it, who would want an e-commerce platform full of fakes to be listed?"
"And cooperating with Penguin will also be of great benefit to the promotion of the website. Aren't you planning to launch B2C? Penguin's advertising effectiveness is really great."
Ma Yun leaned on the sand, not knowing what to decide.
On one side is traffic and profit, on the other side is reputation and future. The current one is more important, but he cannot ignore Feng Yu's opinion.
If he really starts to crack down hard, then he might as well take the initiative to crack down on counterfeiting. If it becomes passive, the website may be blocked.
There are currently three domestic Internet companies with the strongest advertising capabilities, one of which is Qiandu. Everyone is using it, but Qiandu’s advertising model is different from others.
One is the Bad Fox Channel. In this life, the Bad Fox is even more powerful. Its position as the leader of the video website is unbreakable. It also has its own online TV station, plus traditional email, forum, news comprehensive services, etc., and it receives too many views every day.
The last one is Penguin. The reason is that oQ has a huge user base. This is unmatched by Xinlang’s Weibo or Wangyi’s mailbox game users.
If you cooperate with Penguin, it will be of great benefit to product promotion and website promotion. It can attract more users and promote products in a targeted manner.
But Penguin must be given some shares, which Ma Yun is not willing to do.
Originally, Zong Qingxian and Taihua Holdings had seriously diluted the horse racing team, but fortunately they both made concessions on voting rights. But if penguins are introduced again, will Ma Huateng give up his voting rights
In this way, the voting rights of Ma Yun and his team will be reduced again. Will they still have the final say in this company in the future
"It's no longer necessary. We have another way to control the problem of counterfeit goods. Haven't we already commissioned Lianxiang Yinshan to open a mobile app for Taobao? When this goes online, we will set up a gate. We can keep most counterfeit goods merchants out of the door.”
"We will charge higher deposits from all merchants. Anyone who receives complaints about fake goods and is verified will use this deposit to compensate, and will also impose penalties on the relevant sellers."
"And we have also raised the entry barrier for new sellers. We are planning to cooperate with Huaren.com. Huaren.com has a real-name system. This time we are more secure when we recover compensation."
The earliest Taobao sellers all used online names. Many people did not fill in the contact address, or they filled it out falsely, or they changed it later. The contact information above could not be found at all, and some people had clearly received complaints. , but couldn't handle it.
If the website is responsible for compensation, then Alibaba cannot afford it because there are too many fakes.
Nowadays, there are people on the Internet who advertise cheap but not good products. These are competitors of Alibaba, but Ma Yun did not do anything to stop them. Moreover, Alibaba also asked people to publish some soft articles to talk about the psychological state of those who buy products knowing that they are fake.
Hearing what Ma Yun said, Feng Yu knew that Ma Yun still chose not to vigorously crack down on fakes for the sake of current market share and industry status.
"Lao Ma, if the higher authorities directly punish the website and the company at this time, how would you respond? Yes, I know what you are thinking in your heart. Sometimes fakes are better than real ones, right?"
"But it is a fake after all. You can't deny this, right? In any case, it is imperative to crack down on counterfeiting. I cannot tolerate the proliferation of fakes in the companies I invest in and remain indifferent."
When people mention Alibaba’s counterfeit goods problem, will they not mention Feng Yu? Absolutely not, and they may even think that Feng Yu is a protective umbrella. How unjust Feng Yu is.
Feng Yu also mentioned this matter to Ma Yun, but he didn't know that Ali Baba's attack was not strong enough at all, and now it has become too big to lose.
"Lao Ma, think about this carefully. The most successful company in promoting payment packages is Alibaba. I don't want any trouble, but the principle cannot be changed."
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