In the island nation of Rakuten Co., Ltd., President Miyata Motoyasu is currently looking at the report of the Rakuten Market joint venture on the island. This is a joint venture with the same group. They hold 51% of the shares and it is the first one they developed. overseas market. 』』
"Brother, good news, our opportunity to enter the Chinese market has come!" Makoto Miyata, the person in charge of Rakuten Market, said excitedly while knocking on the door.
If this wasn't his brother, he would have kicked him out without understanding any rules. You knocked on the door, but did I let you in
"What's the matter? Are you in a hurry? How many times have you told me to call me president in the company?" Miyata Motoyasu scolded.
"President, a big event has happened in China. Their country's multi-department team is jointly launching a crackdown on counterfeit goods against e-commerce companies. Several of the largest e-commerce companies in the market there will be affected, especially Dibao.com, This is a good opportunity for us to enter the Chinese market!"
"Huh? You said they are cracking down on counterfeiting? Why is this our opportunity?" Miyata Motoyasu frowned. Didn't your last report say that we have no chance in the Chinese market for the time being? Several e-commerce companies there have already carved up the market.
"President, do you still remember the market analysis report I showed you? The products of Dibao.com are sold at extremely low prices. It can be said to be a model of low price in global e-commerce."
"But if the price is too low, there will be a lot of fakes. And many people in China are just greedy for cheap and like to buy fakes. Once the Chinese government investigates and punishes this time, Taobao.com will be greatly affected, and other e-commerce companies will It's the same, so now we start to enter in a big way, isn't it a good opportunity?" Miyata said honestly and excitedly.
There seems to be some truth. Miyata Motoyasu looked at his watch and said: "There will be a meeting in a while. You will also attend. Let's talk about this matter at the meeting. Let's discuss it and I can report it to the board of directors."
At the same time, many e-commerce companies or retail giants around the world have paid attention to the news about the Huaxia market, and they all know that this anti-counterfeiting operation by Huaxia e-commerce was promoted by Feng Yu.
The ones that were most affected were the two Chinese e-commerce companies in which Feng Yu had the highest investment ratio. Obviously, Feng Yu also saw the hidden dangers of fake products in these two e-commerce companies.
In fact, with the scale of Alibaba, it has long been possible to expand overseas. Why has it always been far less successful than Amazon, Yibei and other companies
Is it necessarily good if it is an American enterprise exhibition? Of course not. The biggest reason is that the problem of counterfeit goods in Alibaba is too serious. No country would want to introduce a retail company full of fake goods.
In particular, they believe that the e-commerce platform should be responsible for the problem of counterfeit goods, while Alibaba claims that they only provide a platform. The problem of counterfeit goods should be communicated between buyers and sellers, and they can be responsible for liaison and coordination.
This kind of excuse is obviously making it difficult for Alibaba to expand overseas. I bought fake goods at a mall. I can still ask the mall to make a claim. Why can’t I go to your e-commerce platform
And the biggest difficulty here is that many purchases in Alibaba do not have tickets, so there is no way to claim compensation, and there is no evidence.
Therefore, in the future, Alibaba will also implement the B2c model of Tianmao Mall overseas, while Dibao will be extremely difficult to implement, and it does not show the appearance of a leader in the c2c market at all.
This time Feng Yu pushed for the improvement of regulations on e-commerce. Why did his superiors provide extra support? He wanted to conduct a thorough investigation of this industry and recover some of the missed taxes.
The sales volume of Dibao.com is so high in a year, but the tax amount is obviously too small, so there must be something wrong with it. And if we don’t crack down on counterfeit goods on the Internet, won’t the two years of work against counterfeit goods be in vain
You can't see them in shopping malls, but they all sell online. If there are sales channels, then small counterfeit factories will continue to pop up, making their work extremely difficult and disrupting the normal market order.
Foreign retail giants all believe that this is a good opportunity to enter the Chinese e-commerce market. No matter what Feng Yu thinks, whether it is for the future development of the company or because of pressure from above, the sales and traffic of Dibao.com and others A sharp decline is certain!
After Bezos and others learned of the news, he also informed Bonjour that Amazon must take countermeasures, especially remember to expand its market share.
Many foreign companies will not adapt to the local conditions in China. Even if they are successful abroad, there are still many companies that will fail in the Chinese market.
For example, in the previous life, Facebook, Guge, and many other companies either couldn't get in, or they got in and eventually quit sadly. Not only could they not make any money, they couldn't even get their capital back.
Naturally, Yi Bei also reported it to Kirilenko. Kirilenko called Feng Yu: "Feng, what are you doing? Yi Bei told me that you are doing this to destabilize Taobao." The biggest advantage. In the c2c model, fake goods are inevitable. Are you ready to let Polar Bear Mall enter the Chinese market?"
Kirilenko has long wanted Polar Bear Mall to enter the Chinese market. Although Polar Bear Mall seems to be a B2c model, the model is also different because there is a physical market.
Now, Wal-Mart, Tesco, etc. are studying the business model of Polar Bear Group. They also want to combine the physical market with e-commerce, so that sales can be increased and costs can be reduced at the same time, and profits will inevitably be improved. Much growth.
"Brother Ji, you want Polar Bear Online Mall to enter the Chinese market. Now is really a good opportunity. But first, let me help you here. You must also help Alibaba to enter the Eastern European market, and at the last time, enter Russia. market."
"No problem, isn't this simple? Then it's settled. I'll have people prepare for it and try opening an international shopping website first."
Feng Yu told Kirilenko that he needed Brother Ji’s help if he wanted to promote Alibaba and others to Eastern Europe. Of course, Brother Ji can definitely take a stake in Alibaba’s branch in Russia.
Brother Ji also said that in order for Polar Bear Online Mall to enter the Chinese market, this Taihua City Group originally has shares and is considered a family.
Feng Yu wants Alibaba to crack down on counterfeiting. This is also the reason. There are too many fakes to enter the Russian market, let alone Eastern Europe or even the entire European market.
After accumulating enough experience in China, we can avoid these detours by opening branches overseas. Feng Yu believes that in fact, c2c has the greatest market potential. In the previous life, Alibaba did have the largest market share, but its revenue was completely incomparable with giants such as Amazon and Yibei.
But do you really earn less from horse racing? What Ma Yun really earned was his investment in the payment package, which is the only successful example of Internet finance.
The reason why Ma Yun finally agreed to Feng Yu's anti-counterfeiting request was that Feng Yu said that he would support him in fully entering the European market. If Alibaba's website is full of fakes, then other countries' governments must be resistant.
For the sake of overseas markets, Ma Yun has accepted the temporary loss of some domestic markets. And after Feng Yu came forward, as long as Paipai doesn't go too crazy and use some extreme means, such as overwhelming advertising to grab customers, Ma Yun really doesn't care about other competitors!
Those retail giants think Alibaba is seeking death, but in fact they are doing it for a broader world!
…
ps: "The Adventure of Domestic Animation", Lao Si's new book, is very interesting. Please go and collect it and give some recommendation votes.