In less than half a month, hundreds of e-commerce websites have emerged in China, most of which are dominated by foreign retail giants. On the one hand, it enriches the choices of Chinese people and meets their needs. On the other hand, it also helps related Chinese companies go global.
If you are allowed to do business with us, then you must also allow our Chinese companies to do business. This is a very simple exchange of interests.
As for who earns more and who earns less in the end, it all depends on their abilities. However, no one is born thinking that they will lose. Every retail giant has its own advantages to survive in the industry.
As Polar Bear Online Mall entered the Chinese market to test the waters, Fu Guangwei became a little anxious.
"Brother Feng, Polar Bear Supermarket has combined physical stores with online sales. Will our Taihua Supermarket Group start e-commerce soon?"
Leaving aside the Chinese market, Polar Bear Online Mall is still very successful in Eastern Europe, accounting for more than half of the market share in the e-commerce industry.
Perhaps it has something to do with the underdevelopment of e-commerce in Eastern Europe, but it also proves the desirability of this model. Combining with traditional supermarkets can save a lot of costs.
Just the paid membership sales of that online mall can retain a large number of consumers for the online mall and bring stable traffic every day.
If Polar Bear Supermarket Group can do it, they Taihua Supermarket Group can definitely do it.
"Want to be an online supermarket? Of course there is no problem with that, but have you thought clearly about how to develop it?" China is not like Eastern Europe. The prosperity of e-commerce here far exceeds that of Europe and the United States.
In a place where the Internet is not so developed, Internet applications are the most developed. Many people say that the fundamental reason is China’s support for the IT industry, its support for the e-commerce model, and the fact that Chinese people dare to try boldly. It can endure hardships, and the transportation is not developed enough.
Not much to say about national policies. China does support this industry very strongly. The second important reason is that Alibaba's business model is extremely difficult to copy abroad.
With C2C, everyone can be a boss, fulfilling the boss dream of many Chinese people. Could it be said that people in Europe and the United States don’t have this dream of being their own boss? Of course there are, but many of them are not willing to suffer this kind of hardship.
Everyone should have had relevant experience. Whenever you open a shopping website, you want to communicate with the store as soon as possible before placing an order. If you have any questions, you want the store to respond as soon as possible. This requires the seller to have at least one Twenty-four-hour customer service is equivalent to a twenty-four-hour salesperson.
And this salary is very high. In China, many sellers are their own bosses and also work as salespersons, so they have to endure the hardship. Just like there are many mom-and-pop shops in China, most of the work in the shop is done by oneself, and even the whole family works in the shop.
First of all, many families in Europe and the United States do not live together, so why don't they open mom-and-pop shops? Because this is too hard, many of them choose to work in related shops. They feel good about commuting to and from get off work on time and have more time to enjoy life.
Many people think that Americans are so modern, but they don't know that there are many farms in the United States. Many people have never even left a farm or taken a plane in their lives.
While many old men and women in China are using smartphones, there are still many people in the United States using feature phones. In their view, mobile phones are just tools for making and receiving calls. If they want to do other things, they can use computers.
Many people say, why I can't get rich is because I have no connections, no opportunities, no capital, no this, no that, but the most critical point is that I haven't made the right efforts.
It's definitely not possible to work blindly, as you will get twice the result with half the effort. Those who blame others generally do not live well.
Another point is that there is a big difference between the United States and China, and that is transportation. Statistics show that the proportion of rural online shopping in China has been growing rapidly year after year. On the one hand, the income level of farmers has grown rapidly, and on the other hand, the basic supporting facilities in rural areas are insufficient. They want to buy things, but many of them are not available in stores in towns, but they are available online.
Almost every household in the United States has a car and can drive to the supermarket to buy goods. They are used to this lifestyle. Chinese people prefer to have a supermarket near their home, where they can walk there and buy fresh food every day. Fortunately for city dwellers, transportation is relatively convenient. You can take buses or other services to go to some large shopping malls to choose what you need.
But for those in rural areas, they have poor transportation, can’t go far, and don’t have enough time, so online shopping is a good choice.
Different countries have different national conditions. There are many countries in Europe with similar national conditions, but China has been following its own path over the years. No country is similar to China. They are all very different.
It is not a developed country, but it is much stronger and more developed than most developed countries. Some concepts are very closed-minded, and some concepts are very advanced.
These will affect the business strategy of the company, which is why many companies that have developed very well overseas will not adapt to the local conditions in China.
Fu Guangwei thinks that Polar Bear Online Mall is developing very well, but if he wants to copy the other party's model, it will definitely not work!
Fu Guangwei had already had an idea about this. He handed a prepared analysis report to Feng Yu: "Look at it. I used Polar Bear Supermarket Group, Amazon, Suzhou, etc. as examples to make an analysis report. Detailed analysis. The model we want to do is also B2C."
Huh? Is this what Fu Guangwei thinks
Feng Yu looked through the report and discovered that Fu Guangwei's thoughts were different from what he expected. Fu Guangwei believes that when Taihua Supermarket's online supermarket opens, the first important market is not China, but North America, then China, then other Southeast Asian countries, and finally Europe.
Although there are many e-commerce companies in North America, they are obviously dominated by the two giants Amazon and Yibai, and the development of others is not very good.
In China, Alibaba stands out, and the others are also performing very well. But now that there are so many foreign giants entering to test the waters, the competition is too fierce.
He believes that we should make concessions first and target the North American market, especially the US market. Then using their supermarket channels there, you can greatly save costs such as warehousing and purchasing, and even publicity costs can be greatly saved. Just distribute flyers near major supermarkets.
Their main target customers are those who often go shopping in supermarkets. If they give them one more choice, if they can grab a lot of them without asking, if they can grab 10% of the products, it will be a great success.
As for China, he believes that in the future, they can directly cooperate with Polar Bear Online Mall, and even in the United States, they can cooperate with other supermarket groups to maximize their network advantages.
Feng Yu closed the report: "If you think about it, if others don't object, I won't object either. You can think about how to do it specifically. You can refer to the models of other online malls. Remember to highlight your own advantages and don't think about every aspect. We will do our best. I am relieved that Taihua Supermarket Group will be left to your management."
…