"Feng, when you are so happy, let's celebrate with some Chinese elements?" Kirilenko suggested. ．．
Feng Yu rolled his eyes at Kirilenko. Feng Yu originally bought the manor in Los Angeles. Later Kirilenko came over twice and said that the houses were all decorated in an American style. As a Chinese, Feng Yu must have certain qualities. Chinese elements.
At first, Feng Yu thought that Brother Ji was going to promote Feng Shui theory to him again, but after Brother gave him a gift, Feng Yu wanted to ask, "Did you prepare this for yourself?"
What is the biggest Chinese element in this room? Not those Chinese books, but a... mahjong machine!
The proper Chinese elements make sense wherever they are placed.
What left Feng Yu speechless the most was that in order to have someone to play mahjong with, Kirilenko asked many executives of Polar Bear Holdings Group to learn it, and even more people from Fengyu Holdings and Taihua Holdings learned it. .
In Brother Ji’s words, this is the thing that best represents the Chinese elements, and it should be vigorously promoted. This is the quintessence of China!
In fact, some casinos in Europe and the United States already had mahjong machines at this time. Many foreigners also find it very interesting to play, and many people are obsessed with it.
Ralph and Shepsov, CEO of Polar Bear Holdings, played with them, and everyone chatted while playing.
"Feng, someone from Thomson has contacted me and wants to cooperate with us again. Three terms."
"Bang. Five tubes. Is Thomson growing again? Last year, I heard from Philip that Thomson was still in the red."
Feng Yu was a little curious, where did Thomson get his confidence and be qualified to cooperate with them? It was Thomson who said he would not cooperate at first, and it was Thomson who turned around and looked for cooperation with other companies. In this way, there is no need to talk about favors.
"What's the point of showing off? It's just that I can't show off, so I think of you and me." Since the agreement between Thomson and Feng Yu Enterprises was torn up, the Eastern European market has also been lost.
Although Kirilenko does not run any electrical appliance company, he does have a sales company and controls the best sales channels in Eastern Europe. If you have any products that you want to sell well in the Eastern European market, then you are right to look for Kirilenko. The retail boss in Eastern Europe is not just a boast.
Thomson just wanted to use Kirilenko and then re-establish a relationship with Feng Yu and restore their glory.
Back then, Thomson was the leader in electrical appliances in North America and one of the top three in Europe. But now, there is no ranking.
The leader in Europe was taken by Philips, and in Asia there are many rivals. The island nation of South Korea has good brand management, but the best ones are from China, and the same is true in the North American market.
The most successful one here is not Feng Yu’s brand, but Hier, a joint-stock company with collective ownership.
At that time, Hier became the second largest company in the North American home appliance market, suppressing General Electric's electrical appliance brands, but lagging behind Thomson.
After the demise of Thomson, Hire took advantage of the situation and ranked first in the global market for refrigerators and washing machines. It also performed well in televisions, kitchen appliances, air conditioners and other fields.
At this time, which brand has the highest TV production, sales and profits in the world? Changhong is from Huaxia, and Taihua Holdings indirectly holds some shares through Fengyu Electrical Appliances.
Who is the leader in the air-conditioning field? Gerry, or the Huaxia brand.
Small kitchen appliances are all in the same category. For example, Glanz Hier, Medici, General Electric, Sanyo, etc. all have their own advantageous products. Before that, the leader was Thomson.
There was another very important reason why Thomson broke up with Taihua Holdings, and that was that Thomson asked Taihua Holdings to restrict the development of brands such as Hill, Gleneagles, etc. in Europe and the United States, and to help Thomson occupy the Chinese market. .
Feng Yu was not incapable of fulfilling this request, but how could he agree
If you don't help your own country's companies to develop, but in turn restrict them, and then help foreign companies occupy the market, isn't that a traitor to the country
There was no need for Feng Yu to say anything, Zong Qingxian and the others simply refused. Coupled with some conflicts in business development concepts, everyone finally parted ways.
But after parting ways, Feng Yu's business performance was still very good, while Thomson's business went downhill. Now it has completely declined, and many businesses have been divided up.
"Brother Ji, do you want to help them?" Feng Yu asked.
"I'm not interested, but I don't know what you think. That Thomson is really not that good. Huaxia's electrical appliances are the most popular in Eastern Europe. They have good quality, cheap prices, and good after-sales service. "
In fact, good quality and low prices of home appliances are advantages all over the world. Even in markets and countries like the United States and island countries, which are very rich, you will find that the sales of high-end products are not very good at all, and high quality and low prices are the mainstream consumption. pursued by.
Many people say that in China, when there is a discount in certain cities, they line up to grab it, but this is not the case overseas. But when you really go abroad, you will find that during Black Friday and various holiday promotions, American people are even crazier than those in China.
At least China's e-commerce is the most advanced in the world, and it can avoid the holiday rush in traditional cities to a certain extent. Unlike Amazon and Beibao, they really cannot compare with the prosperity of e-commerce.
Some things that can be done in China cannot be done in the United States because of cost issues. China's population is so dense, it's far behind the United States.
Kirilenko is not interested in Thomson, which saves Feng Yu the trouble of persuading him: "I am not interested either. Thomson betrayed us, and his downfall is his own fault. I have no interest in reaching out to the betrayer." .”
"Besides, the world's electrical appliances are now mainly divided into five camps. The European camp has the backing of the European Union and has a great advantage in selling in Europe. The American camp, backed by the mature market of North America, also has a certain influence in Europe. . The island country camp has been a powerful country in electronics and electrical appliances for many years, and is pretty good in Asia, Europe and the Americas. The Chinese camp has high quality and low price as its main advantage, but its brand promotion is a little bit worse. There is also the South Korean camp, in comparison The weakest, but not to be underestimated.”
For example, Hier is obviously the leader in the home appliance market, but its brand value is not high enough. Annual sales exceed 20 billion US dollars, net profit is about 10%, but the brand value is less than 1 billion US dollars.
In some large companies, brand value can even be comparable to sales, and at the end it should be similar to net profit. From this point on, the promotion of brands such as Er's is still a little weak. The products are selling well, but the brand concept is not well marketed. This is far worse than the wind and rain cards.
Made in China is very popular in the United States, but the Chinese brand is much weaker. This will not work. Feng Yu wants to change this situation and let the whole world know that Made in China is the best, and Huaxia’s brand is also the best! Announcement: This site recommends a free novel APP to say goodbye to all advertisements. Please follow the WeChat official account to download and install: appxsyd (press and hold for three seconds to copy)