Home appliances are indispensable products for people's lives. In modern society, especially in developed countries, many families even have more than one appliance of the same type.
For example, many families have two TVs, both in the living room and master bedroom. In Europe and the United States, many families have two or even three refrigerators and ovens of different types.
There are two types of refrigerators in many American households, one is placed in the kitchen and the other is placed in the living room. In the living room, there are usually drinks, etc., even smaller ones, placed under the coffee table.
There is even a specially frozen one that is placed outdoors and used to hold some barbecue food.
Many people in China think that Northeastern people are good at making skewers, and there is nothing that a meal of skewers cannot solve. In Europe and the United States, it is more common for families to grill their own skewers.
Many Chinese people say that their diet is unhealthy. Look at how much people in Europe and the United States pay attention to a healthy diet. That's all nonsense. There are too many junk foods in Europe and the United States.
Don’t you know these are not very healthy? I know, but it’s delicious. Moreover, the harm these can bring is not as terrible as what the media says, and normal people's metabolism can handle it.
If in order to stay alive, you follow the diets prescribed by nutritionists and the exercise programs prescribed by doctors, then you will have nothing to do on this day.
The reason why many athletes indulge in various indulgences after retirement is because they were driven crazy by these things during their sports career. Their sports careers are still relatively short. If they do this for the rest of their lives, how much fun will they have left in life
Xu Lihua, Jiang Wanmeng and others discussed with Feng Yu that the Fengyu brand and Aihua brand are well-known in the electronic field, but in the electrical field, since DVDs cannot be sold, there are only a few bladeless fans, hand dryers, etc. There are several products out there, but their reputation has plummeted, and they are not as good as G-BOX.
Although there have been cooperative research projects with Gerry, Galanz, etc., their shares are too small, and they have no promotion effect on their brands, so they all believe that they should expand overseas.
They still have great advantages in the refrigeration department, imaging department, etc., so it will definitely be no problem to vigorously promote air conditioners, refrigerators, TVs, etc.
If we wait a little longer, I am afraid that everyone will regard Fengyu Brand and Aihua Brand as electronic brands, and no one will ever think that they were once very powerful in the field of electrical appliances.
After referring to the Chinese market, they believed that it would be more appropriate to promote it in the Southeast Asian market first because the market structure is relatively similar, the population density is high, and the consumption power is also good.
Jiang Wanmeng and the others are interested in the island country market, because Kameda Masao is here, which can help them avoid a lot of troubles, and can even acquire one or two island country brands. If it doesn't work here, then try the Indian market. The tower over there Tower Group and Taihua Holdings are also good partners.
Feng Yu certainly agrees with this. The person in charge of the subsidiary below is actively exploring new markets, which is exactly what he wants to see.
Three months ago, they began sifting through the island country's market, looking for brands that could be acquired. Naturally, there is no need to consider Dongzhi, Sunny, etc. The other party will not sell it, and the other party also uses a core brand to promote its products. Unless it can be acquired in its entirety, it is not realistic. The other party is the world's number one behind the scenes. Big consortium.
After Kameda Masao’s detailed investigation, he finally recommended a brand, AQUA, a sub-brand of Sanyo Electric in the island country. Its white goods business is pretty good in the island country, and it is also well-known in several countries in Southeast Asia.
White goods generally refer to electrical appliances used to replace labor and improve environmental quality, such as vacuum cleaners, air conditioners, refrigerators, washing machines, etc.
The corresponding black home appliances are home appliances that provide entertainment, such as televisions, DVDs, game consoles, stereos, telephones, cameras, etc.
However, affected by the economic crisis in the past two years, they made a decision mistake once and suffered considerable losses. Now the debt ratio is not very high, but they are not making any money at all, and they have the intention to sell.
Kameda Masao and Jiang Wanmeng contacted them, hoping to acquire them as soon as possible in the name of a joint venture between Fengyu Electrical Appliances and Aihua Electrical Appliances. No matter which company acquires it, it will make money for Feng Yu, but for those subsidiary executives, of course they have to fight for it.
Fortunately, they also know how to exercise restraint and do not engage in any internal competition. Of course, they have developed many products together over the years, and the cooperation between the two parties is still very pleasant.
But immediately afterwards, Feng Yu received a call from Kameda Masao. He encountered an opponent in the acquisition, and it was a Chinese company. Hey, he didn't know how to deal with it.
If you look at it normally, it is of course a competition. Kameda Masao is also confident of winning, but the opponent is a Chinese company, and the boss generally does not compete with his own people.
Hier is doing well in the Chinese market and the North American market, but the development of other Southeast Asian countries is average, especially since they have long wanted to fully enter the island country market, and they just lack an opportunity.
In Europe and North America, they also want to acquire some competitors to expand their share of the home appliance market and maintain their position as the leader.
Hier's specialty is white appliances, and black appliances are just a TV set. So they also took a fancy to the AQUA brand and were in contact with Sanyo Electric.
If Masao Kameda hadn't been well connected, he wouldn't have known about this at all. He was almost blinded by Sanyo Electric and was forced to increase the purchase price.
Both of them may raise the purchase price for the sake of the market, which is what Sanyo Electric hopes to see.
Now the question is before us, whether to compete with Hier. If they are willing to spend money, they still have great hope of winning, but it will definitely have an impact on business operations and it will not be cost-effective.
But if we give up, we will never have such a good opportunity again, and it will be even more difficult for island countries to enter the market.
AIWA is a brand that focuses on music, which is at least related to sound. Televisions can barely make sense, but it won’t work if you produce air conditioners, refrigerators, washing machines, etc.
It is also because of the presence of AIWA in the island country market that the development of Fengyu Pai is not good here. Aihua was originally the Chinese transliteration of AIWA and has never appeared in the island country market.
If it were Feng Yu himself, then the worst case scenario would be to give up. It’s just an island country market. How much money can he make in a year? Leave it to Hier, they are all our own people anyway.
Although Hier has some German shares, the vast majority of the shares are owned by China, which can be said to be the absolute controlling party. It also makes the German side completely unable to intervene in the business management of the company, and they just wait for the money to be divided.
But Feng Yu doesn't care about this. Jiang Wanmeng and Xu Lihua do. Fengyu Electric and Aihua Electric's other executives who have shares care about it. This represents their interests.
Feng Yu thought for a while, maybe he should talk to Zhang Ruimin. Feng Yu had long wanted to have a good chat with him.
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