"President, Lianxiang's L-pad has launched a new model again. It's dual-core, has larger memory, and even has a fingerprint lock! Will our new tablet still be on the market? How about we lower the price?"
Norio Ohga looked at the parameter comparison between Sunny's new tablet computer and the new l-pad, and found that the gap was a bit big. .fastest update
Lowering the selling price may increase some sales, but not only will the profit of a single product be seriously reduced, but it will also lower the Sunny brand to a lower level.
However, if the selling price is not lowered, the sales volume of the product will definitely not be high, and the overall profit may be even lower, which will also have a negative impact on Sunny's brand.
If we don't launch it for the time being, we can avoid this situation by upgrading the product hardware and launching it later. But Suini has already produced a batch. If these products are not sold, they will still lose money.
Norio Ohga felt very headache, and their sannyasis had become so passive now. Last year, Suini's revenue and profits dropped significantly, and it ended up losing money. This year's revenue and profits are still declining. If this continues by the end of the year, I'm afraid Sunny will lose money like last year, and it will lose even more.
Norio Ohga pulled Sunny out of the quagmire of losing money, but he failed to guarantee that Sunny would always make money. Sunny Pictures has not had any blockbuster movies for several years in a row, and the sales of CDs have also dropped seriously. It is certain to lose money this year.
In terms of Sini's electronic products, the sales of game consoles have continued to decline severely. Now G-BO ranks first in sales, Rentian is second, and their Sunny ranks third.
Because the 3D games launched by those two companies are very popular, Sunny is lagging behind in this regard. They are also researching, but the market has been occupied by others first. They have changed from leaders to followers.
In terms of mobile phones, Suai's sales have also seen a serious decline. Several new mobile phones have been launched, whether they are feature phones or smartphones, but the response has not been good, and R&D and promotion expenses have not been reduced.
E-paper books are almost unsaleable in other markets. Only the island countries still have a small market, but they can't make any money. An AIA can support whatever they don't want.
The computer business has become worse. Not only has the sales of Suini's own computers declined, but the sales of ThinkPad acquired from IBM have also become worse and worse.
Norio Ohga discovered that becoming a strategic partner with Microsoft seemed to be a disadvantage for them. Other PC manufacturers can have both options, but they can only provide PCs pre-installed with In7 or Vista system, which makes them lose many customers.
I finally researched a tablet computer that I thought was pretty good, and I was planning to make a comeback. As a result, Lianxiang Group actually launched a new model, and also made great improvements in performance, making their tablet computers much mediocre again.
Not to mention electrical appliances, the TV business has also begun to lose money. Whether it is plasma or LCD, they are in a backward stage. Originally they were in the first echelon, or even the leader. In just a few years, The gap between them is widened by other companies.
Fortunately, digital video cameras and digital cameras are still good, but they are not what they used to be. Especially after smartphones can take photos and even videos, entry-level products are facing elimination, which has seriously affected Sini's profits.
There are many other products that make little money but lose a lot of money. It is unimaginable that Sunny does not have any flagship products now.
In the past, Sunny defeated many powerful rivals and even annexed them, such as Sega in the game console industry, as well as some movie and record companies.
They have a wide range of businesses, with electronic entertainment as their core, and they believe they will be prosperous for a long time.
But now their electronic entertainment can't drive the sales of other products at all. Sunny's company is also divided into too many parts, and its personnel and organization are bloated, which seriously hinders the company's development.
When Norio Ohga was still thinking about how to turn around the company's situation, he was informed that he was going to attend the temporary board of directors. Everyone knew that the new tablet computer that Sunny was researching during this period was destined to be a hit before it was launched on the market.
This time, all the directors came to the board of directors, and the temporary board of directors also came together, which made Norio Ohga feel something was wrong.
"Oga Norio, there is something to be announced at this board meeting. You were originally the president and EO of the Sini Group. Now after research by the board of directors, it is believed that Hirai Erfu is outstanding and trustworthy, so Hirai Erfu I will serve as the EO of the Sunny Group."
Norio Ohga's eyes were twitching wildly. This was not about asking him to give up half of his power, but about asking him to leave Sanni. Hirai Fujio will take over as EO first, and after a while, he will also serve as president.
He was the one who pushed him over his predecessor, who left Suini completely after he stopped serving as the president and EO of Suini Group. Could it be that he is leaving Sanni too
"Fujio Hirai? Is he the eo? Do you think he is suitable? I think Morita Atsushi is very suitable and he should be the one to take this position."
Atsushi Morita is the nephew of Akio Morita, the founder of Sunny. Norio Ohga introduced this person just to disrupt the board of directors' decision.
"Oga Norio, the board of directors has considered everything carefully. Morita Atsushi is also good, but he will take over Hirai's original position." said Takeru Kutaragi, chairman of Sini Group.
Norio Ohga looked at Kutaragi Ken bitterly, the president and EO you chose made a mistake in management, which caused Sini's losses, and then you took the blame and left.
It was me who turned the tide and made Sanni return to profitability. It was me who made your position much more stable.
How did you promise me in the first place? You should have retired three years ago and given me the position of chairman. In the end, you didn’t recommend me at all, but chose to work for another term yourself.
And you actually recommended Howard Stringer as vice chairman but didn't recommend me. Is this your compliment to me? That's a foreigner. Do you believe that foreigners don't believe me
Now there are problems with Suini's business, why don't you give me time? In just two years, I can restore Suini to glory!
Kutaragi Ken didn't look at Norio Ohga at all. If Norio Ohga took the blame, could it be that he, the chairman, should take the blame
Although he, the chairman, agrees with all important decisions of the company, if things fail, someone must take responsibility.
Was it Norio Ohga's decision to acquire IBM's p business? Was it Norio Ohga's decision to form a strategic alliance with Microsoft? Expanding the mobile phone business was also Norio Ohga’s decision, right
In any case, Norio Ohga is unqualified as president and EO. After Hirai Fujio gets familiar with the job, he will tell Norio Ohga to get lost!
… (To be continued…)