Companies such as Amazon have increased their investments in the UK. .In their view, the British market is very similar to the American market, and it should be easy to promote it.
In fact, the British market is easier to promote than the American market because the area is smaller. However, the promotion of payment software has encountered problems.
Since Paypack and Beibao began to be vigorously promoted, other banks and other financial institutions have seen the hidden benefits.
They discovered that this Internet payment software actually had many similarities with banks, especially the accounting transactions.
The most valuable asset of a bank is its account. When taking out a loan, knowing the company's capital flow can help you better assess risks. Various financial products can be launched in a targeted manner and promoted to target customers in a targeted manner.
Why is it said that there were many payment software in the past life, but only Ma Yun's Ant Financial is called the real Internet finance? It is because it has control of current accounts.
This is something that traditional banks must not abandon. After they discovered that Internet payment software has this function, they also began to promote their online banking payments.
And it’s not just a computer operation. With the rise of smart phones, they developed mobile payment apps, which greatly affected the promotion of payment packages and Beibao.
Fortunately, Beibao has a handling fee and the profits are clearly visible. As for the payment package, there is no handling fee, and the main thing you get is account resources.
This also leads to a very large initial investment in the payment package, which is much larger than that of Beibao. Promotion requires expenses and there is no profit, which puts great pressure on the payment package company.
The business of Amazon and others has not been affected, because when they promoted it, they not only had two payment methods, Paypack and Beibao, but also various online banking payment methods.
Many people still trust banks more, and banks have also proposed some stimulus measures, such as redeeming points for gifts, etc., which has slowed the growth of the number of users of Paypack and Beibao.
To promote these software, ordinary advertising methods alone are not enough. Feng Yu told them that they must know how to innovate.
How to innovate advertising
Feng Yu told them the most unexpected way, which was to give money!
How the payment package and WeChat payment are promoted in the past life is most obvious in the Chinese market, and that is giving money. Whether it is shaking red envelopes or collecting five blessings, the number of users has been greatly increased.
For Internet products, the number of users is the basis for profitability. Just like Twitter, they obviously don’t have many ways to make money, but because they have a large number of users, especially active users, their valuation continues to increase, and it has now been assessed at tens of billions of dollars.
In the view of those financial analysis experts, with users, even if you can't make any innovative products and just follow the trend, you can still make money.
For example, Huaxia OQ Space has an OQ Farm. Later, Huaxia.com also launched Huaxia Farm. It was free of charge at first, but when many users became addicted, they began to launch various value-added services.
For example, spend money to cultivate land, spend money to buy dogs, spend money to decorate the farm, spend money to buy new seeds, etc. When this game was first developed, everyone thought it was boring, but in fact, everyone who played it was obsessed with it.
Watching the computer all night to steal food, getting up at regular intervals in the middle of the night to steal food, countless people were using various paid plug-in programs, even Zong Qingxian and others were playing this at that time.
It is said that the emergence of the farm has seriously affected the office efficiency of those office workers, but so what, there are not many people playing it? Even if it is promoted to Facebook, there are still many European and American people playing it.
The fun of upgrading, the sense of accomplishment of reclaiming land, the joy of stealing food, and the satisfaction of harvesting are the same for all netizens.
Therefore, Feng Yu believes that the methods that could be promoted in China in his previous life can also be promoted in other countries, because basically netizens around the world have many similarities.
"Boss, give me money for promotion? Can you trust this person?" Wu Zhigang was a little doubtful. Nowadays, many online games are promoted in this way, giving away money and so on, but at first glance, they are not gold coins in the game.
"Maybe no one believes what others say, but what I say will be believed by a lot of people. What's more, we can find a notary agency to notarize it to let everyone know that it is legally binding."
"And if the number is low, no one may believe it, but when the number is high, many people are willing to give it a try. After all, this is lower than the apparent cost of buying lottery tickets, and you don't have to pay a penny."
Wu Zhigang thought about it and realized that this was true. Just like buying a mobile phone and using the shopping ticket to draw the phone, this kind of participation is definitely not as high as being able to randomly draw the phone while passing by.
It’s not that only Chinese old men and ladies like those free draws. People abroad also like them. Rich people are still a minority after all.
And the sense of surprise of winning a prize is often far beyond the value of the prize.
"Boss, how much money should we spend on lottery promotion?"
"One billion."
"How much? One billion for the lottery alone? And advertising and stuff are not included?" Wu Zhigang was shocked, this must be too much.
"You heard it right, it is one billion. Although it is RMB, I think it may not be enough. China needs 100 million RMB, and at least 50 million US dollars and 50 million euros in bonuses, plus the United Kingdom, Markets such as island countries also need a lot of money, and one billion may not be enough."
In the previous life, the payment package was waiting in China, which was worth 200 million. This was when the payment package was already very popular. But the effect it can bring far exceeds 200 million.
As long as the advertising effect is good enough, it is worth two billion, not to mention one billion!
Just like the original brain-dead fund, which took out a loan of 200 million for advertising, and sales exceeded 2 billion that year, Shi Dazhu turned around in one fell swoop and became the king of health care products in China and returned to the rich list.
"Then what are our specific methods? How to calculate the lottery? Once for each account? Or can we draw every day? How to set the levels of bonuses?"
Feng Yu shook his head: "There is no bonus level, just one level. Ours is called a card collection lottery. Each participant must collect a few cards, such as five cards. After collecting them all, they will be divided equally according to the total number of people. bonus."
"If only one person collects it, then that person will get the bonus exclusively. If 10,000 people collect it, then the 10,000 people will share it equally. It makes everyone feel that the fewer people participating, the more likely they are to get more money."
"Boss, isn't this right? Then they won't tell others?" In this way, there are fewer people sharing the money, so they can get more money.
"No, there is another thing called card exchange. I don't have the cards you have, and you don't have the cards I have, and you can give them to each other. This requires them to add more friends, thus helping us promote. Believe me, this game will Once again, it triggered a nationwide craze!”
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ps: Laosi’s new book "The Adventure of Domestic Animation", a different story, more exciting, everyone who has read it said it is good, everyone should go and read it~ (To be continued...)