By collecting cards, the number of downloads of payment packages has increased significantly, but this still does not satisfy Feng Yu. Because it is very likely that many people will delete this APP after the card collection activity is over, or they will never use it again.
At this time, you need a long-term and stable way to retain customers. This method is red envelopes.
In previous lives, OQ payment, WeChat payment, and payment package payment all had red envelope functions, and even later, various social software also had red envelope functions.
This function not only allows these payment software to be used more by users, but also functions as part of a bank.
Your coin purse is your bank deposit, and this in your account is just a number. With the payment package platform, you can use your money to invest and earn more money.
Interest can even be paid to those accounts in the future, just like a bank's current deposit. Cash can be withdrawn at any time, but it all needs to go through the payment package platform.
In other words, your money is actually placed in the hands of the payment package company, and then the payment package can be used to invest and make money. When you want to transfer it to a bank account, you also have to go through the payment package, and the payment package company then Transfer your money to a bank account.
Although there may not be too much money in a coin purse, a little adds up to a lot. If there are 10 million users and each account has 100 yuan, then it is also a deposit of 1 billion in funds, which is enough to make many investment choices.
Even if it is deposited in the bank to earn interest, it is equivalent to using other people's money to make money for you.
"Director Feng, this red envelope function sounds quite interesting, but will so many people use it?" Lei Dajun was a little curious.
"We Chinese people, during the Chinese New Year, give out red envelopes to juniors and others. We also give out red envelopes to employees during corporate celebrations. We also give out red envelopes when we encounter happy events such as weddings and birthdays. Red envelopes have become a traditional custom for us. , once this is developed, countless people will definitely be willing to use it.”
"For example, the boss gives red envelopes to his subordinates as bonuses. Men give red envelopes to their girlfriends, which can solve the embarrassment of not knowing what gifts to buy..." Feng Yu didn't say anything else, that is, subordinates give red envelopes to their bosses, and parents give red envelopes to their teachers. Wait, these must exist too.
"Dr. Feng, you said this is easier to understand in China, but overseas, there is no custom of giving red envelopes, right?" In many foreign countries, when the other party has a birthday or a wedding, they give gifts instead of red envelopes. . Lei Dajun believes that no one will use this red envelope function abroad.
Feng Yu smiled confidently: "Old Lei, do you still remember stealing vegetables from the farm?"
Even people the age of Liu Chuanzhi and Zong Qingxian were playing the game of farm stealing. It was so charming that it was unstoppable. This was also very popular abroad. At that time, many celebrities were playing with it.
"The experience of stealing food is something that is difficult to experience in daily life, especially if it is legal. This red envelope also has a kind of fun, and that is grabbing it!"
"Robbing? What do you mean?"
"It's very simple, it's whoever grabs it. For example, in a group, I send out a red envelope, and whoever clicks on it first will get it. Do you think the person who grabs the red envelope has great influence? A sense of joy?”
"Also, I can divide a red envelope into five parts. The five parts can be equal or unequal. In the case of equal division, everyone will get the same amount. If not, then the amount will be the same. It was just random, five people got red envelopes of different sizes.”
"Do you think that if two people grab the same red envelope? For example, the red envelope is ten yuan, and I get eight yuan, and you only have two yuan, my joy will be much greater than yours. If I get nine yuan, Nine cents, and you only got one cent, so I would be happier than if I got all the ten cents."
"The ancients said that we don't worry about scarcity but inequality. But we just want to create this kind of inequality and let people enjoy it. With contrast, people's joy and happiness can be greater."
For example, if your monthly income is 5,000, you feel that it is very little and not enough to support your family. But if your colleague only earns 3,000 per month, then when you compare with him, your satisfaction with the salary will be much higher.
It is said that a boss once did this, letting his son work in the company. When others complained about the low salary, they found that there was a colleague whose salary was only half of theirs, and was actually very satisfied with it every day, which made them embarrassed to mention it. Demand a wage increase.
But in fact, their salary card is just a cigarette money. What dad actually gives each month is more than ten times, or even dozens of times, the salary of these people!
"Just develop it according to my requirements and complete it as soon as possible without any bugs. In the future, this function will bring more funds to the payment package."
If you send and receive red envelopes, there will always be money in your coin purse. In this way, many people who had no intention of putting money in their coin purses will now do so.
Of course, coin purses will also have many functions in the future, such as being able to hide private money. This is a very popular method for many men who are not in charge of family finances.
There is also a future where payment packages can be linked to daily payment services. There is already an online payment service, but no one is willing to install an APP on their mobile phone that is dedicated to paying water bills, electricity bills, etc.
Using payment software such as Payment Package to complete quick and convenient payments will not only facilitate many users, but also make payment software such as Payment Package more popular and commonly used by people.
Not only payment packages, Ma Huateng is also researching payment software. They were the first to develop the Q coin, an online virtual currency in China. Now it has many functions, and can even replace some on the Internet in many cases. RMB function.
Penguin has signed agreements with many companies, and they will recycle Q coins and settle cash with them. Of course, Penguin Company also has advantages in promoting Q Coin in this way, that is, many people will redeem Q Coin, allowing Penguin to earn more income. At the same time, it greatly enhances the status of Q Coin, making it irreplaceable!
Ma Huateng also saw the profitability of the payment package and believed that with their large user base of OQ, they would definitely be able to make money by developing and promoting payment software.
He also wants to do an Internet bank. Jingdong Company can open a bank, why can’t they Penguin? Internet payments will definitely become more frequent in the future, and they cannot miss this opportunity.
It's not too late to start now. They still have time to keep up with the team. And he also knew about the red envelope function that Feng Yu mentioned, and he discovered the interesting aspects in it. This is very suitable for promotion on OQ and WeChat, because they have the largest number of groups.
The key to grabbing red envelopes is the word "grab". When there are many people, the greatest sense of joy is when you grab the red envelope. Regardless of whether the payment package can be successful because of this, they, Penguin, will definitely make this feature a great success!
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