Extraordinary Genius

Chapter 2064: Use coupons to promote

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Feng Yu looked at his social account, and the messages below were all the same: Feng Yu, you liar, you won’t even give me a hundred yuan!

Everyone thinks they can get a lot of money, and many of them have lowered their psychological expectations. For 100 million, they think they should get at least tens of thousands of dollars, right? Who knows, not to mention tens of thousands of dollars, not even a hundred dollars.

How many people have downloaded the payment package APP for this card collecting activity, and many people even replaced their functional phones with smartphones just to be able to use the APP and participate in the card collecting and money sharing activities.

Only a few people think that it is free money anyway, and more than thirty is still money. But most people feel that they have lost money because they have spent a lot of time and energy on this. Some people even spent more money to buy name cards that they did not have.

How can they not be angry when their efforts are not proportional to their gains

"Boss, do you want to explain?" Wu Zhigang suggested.

Feng Yu leaned on the chair: "Explain what? Did I give you the money? Did you ever say that it was not easy to collect the name cards? No? When it was easy to collect the name cards, they scolded me. Name cards are not easy. When we gathered together, weren’t they scolding me?”

No matter how many people split the money in the end, someone will definitely scold Feng Yu, and he is used to this. Feng Yu doesn’t log in to those social accounts anyway, they are self-media that he uses for promotion.

Those people were just unbalanced. Feng Yu did take out real money and did not lie.

"Boss, many people are clamoring to uninstall our Alipay APP. If this really happens, wouldn't all our promotion work be in vain?"

Feng Yu took out two cigars from the cigar box and threw one to Wu Zhigang: "Gangzi, there must be people here who are uninstalling, but at least half of them will not uninstall. Don't forget, we also said that after We will launch another cash giveaway event in a while.”

People who like to buy eggs on sale will want to buy some whenever they see them, whether they have them at home or not, and whether they can finish them all. There will definitely be many people who will be waiting for the next cash giveaway event and will be reluctant to delete it.

There will be many people who like to use this APP or are accustomed to using it.

"As long as we retain some of them, we will retain some more next time. After three times, we will already have the most users and become an unshakable industry standard. At that time, as long as we make no mistakes, our position will be unshakable. !”

"Besides, have you forgotten that there are still many people who have the cash we distributed in their accounts this time, which they will be reluctant to delete, and most of them will find ways to spend the money instead of transferring it. Go to your bank card to withdraw cash.”

This is like Q coins. You recharge ten yuan, but only spend eight yuan. Then there are two yuan of Q coins left. When you want to spend it again, you find that two yuan is not enough, so you have to spend more. Top up money. And if you don't recharge, the two yuan of Q coins will seem to be wasted.

Many people will spend an extra ten dollars in order not to waste two dollars. In order to spend the cash paid for the package points, many people who may not have shopped online before will also want to click on advertising links and check out Diobao.com, Amazon, etc. As a result, if they can't help it, they will spend a lot of money. money.

"What about those who didn't receive any money?" Wu Zhigang asked. Those who get the money may be fine, but what about those who don’t? Losing half of the users is also a huge loss.

Feng Yu took a puff of his cigar and blew out a smoke ring: "We will give them some compensation and give them some vouchers. For example, Dabao.com's gateless vouchers, Amazon's gateless vouchers, etc., which are different from those of Internet e-commerce. The commercial company said, let them spend a promotion fee, and we will pay to advertise their products for free.”

Those e-commerce companies provide vouchers, attracting more members and consumers, and increasing sales. The payment package did not cost a penny. It just pushed advertisements to those e-commerce companies and used its own APP software to "compensate" many users while retaining these users.

Wu Zhigang thought for a moment and immediately understood what it meant. This is equivalent to Taihua Supermarket Group, which asks brand manufacturers to line up for promotions every month. Taihua Supermarket does not spend a penny on promotion expenses, but it can be used as a publicity point to attract more consumers to spend.

It seems that payment package is this model, which allows those e-commerce companies that have cooperation agreements with payment package to provide vouchers, and then payment package provides a publicity platform, which not only helps the e-commerce increase sales, but also helps payment package to promote, so that more people can pay. Many people have become accustomed to payment packages and feel that they can save money by using them because they have some discounts all year round.

Their payment funds are taken away from the payment package, forming a deposit of funds, allowing the payment package to make a profit, and at the same time, the most important data, the account, is obtained. Of course, the payment package also serves as an intermediary guarantee. If the seller defaults, the buyer can apply for a refund within the time limit.

"Boss, we can make this voucher all year round. We can even get some vouchers with gates to attract consumers and advertise daily discounts. In fact, those merchants may not need to pay." Wu Zhigang was excited. said.

Feng Yu looked sideways at Wu Zhigang. Sure enough, from the perspective of the payment package, doing this was in the best interest, and Wu Zhigang also thought of it.

In the previous life, the same was true for payment packages. People often post online about 500 yuan coupons for Ferraris, 2,000 yuan coupons for buying houses in XX community, etc.

The question is, will people who buy a Ferrari do it for this 500 yuan discount? Usually for a discount of 500 yuan, how many people can afford a Ferrari

Later it evolved into, XX tank coupons worth 10,000 yuan, XX aircraft coupons worth 20,000 yuan, etc. This is simply a joke. Later, even satellite coupons and rocket coupons appeared. Of course, some of them were real and some were fake.

Not only shopping, but also various travel vouchers, such as a 500-yuan voucher for a Dubai hotel, a first-class XX Airline voucher, etc., which are simply flashy.

This is the same as what Wu Zhigang said. Those merchants may not actually spend these vouchers, because they are time-limited, and most people who receive them will let them expire. And this is just a kind of advertising, and the payment package may even be able to earn some advertising fees through this.

"You should discuss this with other people, but don't go too far. Don't mess around with large-ticket coupons, especially the restrictions on use, and you can't give them to each other."

If you can give them away at will, then these real coupons may really be used. For example, Ferrari car purchase coupons may not be used by car buyers, but shopping guides and the like can use them and cash them out. Has any car buyer really read the contract carefully

"By the way, have all the functions I mentioned been implemented?"