With the development of smart phones, various mobile phone applications have also developed vigorously. Computers naturally have the most application software, but the potential of mobile phones is clearly seen by every software company.
This naturally includes Microsoft, the leader of the software industry.
In the competition between WIN7 and XOS2.0, Microsoft has taken the lead. However, Microsoft discovered that their lead was not that great, and it also led to a large loss of XP users.
More and more people no longer use XP, some choose WIN7, and some choose XOS first or second generation, but too few people choose VISTA.
Originally, Microsoft thought that with the launch of WIN7, which cost a lot of money to develop, they would be able to reverse their disadvantage and suppress Lianxiang Yinshan in one fell swoop. Unexpectedly, they only had a slight upper hand now.
Having a slight upper hand in the system, and being constantly cannibalized by the other party's former users, Microsoft also has a great sense of crisis, so they are working hard to develop an eighth-generation operating system that can be used on tablets and mobile phones.
The development is almost completed, but Bill Gates and the others have discovered a big problem. This eighth-generation operating system has many advanced functions. In their opinion, it is very easy to use. However, the files are too large and the hardware configuration required to run is very high. This is also the most common problem of Microsoft systems.
This may work normally on a tablet, but it is a bit reluctant to use it on a smartphone, although now there are dual-core phones.
Others are adding various functions to the new system, but Microsoft is now facing a problem, which is to reduce many functions on the system.
In the development of mobile phone systems, they are not even as good as the fruit company. I originally thought that with the rise of Lianxiang Yinshan, the fruit company would be finished soon, but unexpectedly, it actually persisted.
Not to mention computers, they survive in the cracks, but when it comes to smartphones and tablets, they are basically occupying the market of Microsoft!
Microsoft is now stuck in a very difficult choice, that is, their R&D costs have been increasing repeatedly, causing their expenses to continue to increase and profits to decrease.
Should we abandon some software and focus on PC systems and application software, which is their most traditional strength, and abandon the research and development of systems and application software for smartphones and tablets
This can lay off many employees, reduce expenses, and increase profit margins. You can even invest more in the research and development of traditional PC systems and application software, and then win back the market.
But in the end, Bill Gates didn't give up. They were Microsoft, how could they give up? Besides, if they develop more different software now, they will also have a certain stimulating effect on their Microsoft stock price.
There are still many people who have extra trust in Microsoft. As long as Microsoft launches a new software or even announces the start of research and development, Microsoft's stock price will increase, and everyone believes that Microsoft can make more money.
Therefore, even though the risks of R&D will increase at the same time, Microsoft still chooses to develop in multiple directions at the same time, and there is also the selfishness of Bill Gates and others in this.
Bill Gates and Paul Allen both cashed out part of their profits and invested in other industries when WIN7 was launched and Microsoft's stock price rose.
They also see that many industries in the United States are now a good time to buy at the bottom. Within five years, they will inevitably rise again. They will easily let their book assets float a lot, and at the same time, they will also have a lot of money in these five years. Pay dividends, diversify your investments, and greatly increase your ability to resist risks.
Many people in the past life eventually discovered that Microsoft's largest shareholder turned out to be Steve Ballmer, because he was the only one who cashed out the least amount of Microsoft stock. Bill Gates and Paul Allen all cashed out to invest in other companies. Well, what I once said was a lifelong career has long gone with the wind.
Bill Gates says he devotes all his energy to philanthropy, but in fact, he is one of the important shareholders in many companies such as Coca-Cola and Wal-Mart. Those are still in his name, as well as his charitable foundation. It doesn't matter much, at most it's just a donation of equity dividends.
Not just the operating system, but now Microsoft has found that in terms of application software, their share has dropped too fast. In office software, Microsoft's share has now dropped by more than half, with Lianxiang Yinshan's WPS taking the most away. Many competitors have emerged, and they have joined forces to pull down Microsoft, the boss.
In terms of browsers, multiple browsers have launched different functions. Compared with Home, IE is the least easy to use. It takes up memory and CPU, has a lot of ads, and has a lot of plug-ins, and the page always looks the same, and many people have long been tired of it.
As for instant messaging software, the number of users of MSN has long been surpassed by OQ. The number of people online at the same time and monthly active users are even lower.
At this time, Microsoft adopted a method commonly used by industry leaders, that is, if any of the following companies surpasses us in a certain business, then spend money to acquire them and make money for me.
As a result, Skype, the most popular voice communication software at present, has been targeted by Microsoft. At this time, Ballmer is personally negotiating. After the acquisition is successful, it will merge with MSN, integrate its superior technologies and resources, and continue to maintain its position as the market leader.
But in the Chinese market and the Eastern European market, Microsoft is really helpless. They are unable to increase their market share there. Even from the system to various application software, the share and the number of users are actually declining.
Feng Yu said that MSN's original positioning was wrong. It was better to treat it as an ordinary communication software than to position it as an office communication software. Only by developing various functions that young people like can it truly continue to attract more people. Users, OQ does this much better.
Of course, the decline of MSN is also related to the rise of Twitter and Facebook. Microsoft was surrounded and suppressed by software companies controlled by Feng Yu.
The biggest gap between Microsoft and Lianxiang Yinshan is that Lianxiang Yinshan's software park is getting better and better. Now its income is getting higher and higher, and its marketing is getting better and better.
It has been successfully promoted in nearly 200 countries, in more than 50 languages, and provides hundreds of thousands of software download services. At this time, it has more than one billion users around the world, including several hundred million in China alone.
In this regard, Lianxiang Yinshan has become the first in the world. Although a lot of money was spent on promotion and it was once a loss-making business, its current profitability makes all software companies jealous.
Someone once asserted that if Microsoft cannot suppress Lianxiang Yinshan on the next operating system, and cannot suppress Lianxiang Yinshan on smartphones and tablet operating systems, then within ten years, the leader of the software industry will definitely be Lianxiang Yinshan. Thinking of Silver Mountain!
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