PS: Thanks to Zhang B, I think I gave a good reward, and thanks to Zhang B, Duan Jiansheng, Indecent Love’s Sky, 丨灬路人一丨 and other brothers for their thanks. www*xshuotxt/com The first update is a little late, and the second update is at noon.
All sales contracts for bladeless fans have been signed, including in the unpopular northwest provinces, and bold people have taken over the contracts. Perhaps it was because of the good conditions given by Feng Yu that there is no limit on sales volume in those areas!
Nowadays, there has been a regional differentiation between rich and poor in China. Coastal cities and other cities are developing rapidly, with many business opportunities and many rich people. In the inland provinces, especially the western provinces, industry, agriculture, and commerce are not good enough. Many families have an annual income of less than RMB 300, and they even don't have enough to eat.
Although there are rich people in places like this, the number is too small. Fortunately, power restrictions are more severe in these places, and the government has not been able to provide air conditioners. Feng Yu and the dealer both believe that this bladeless fan may be mainly promoted by government departments in the western provinces.
Just like computers in later generations, when a local government department sees other government departments purchasing computers, they will also find a suitable reason, such as paperless office or something, and spend huge sums of money to purchase a large number of computers. It doesn't even matter whether their civil servants know how to operate computers, let alone things like "the purchase price of a computer is enough for their department to use paper for a year."
If this city purchases a large amount, neighboring cities will learn from it, and the districts and counties below the city will also learn from it, which will lead to the whole province doing the same.
Moreover, the computers purchased by government departments are jokingly called high-priced old computers by netizens. That is, they buy old products that should be eliminated at high prices. The money spent by government departments is not their own money, so of course they are generous. !
This is the mentality of the dealer who contracted the contract with the northwest province. He is confident that through government procurement, he can increase the sales of this bladeless fan. It will definitely not be like Fatty Huang said, the sales of a province cannot keep up with that of a city in southern Guangdong. .
The new factory in Nanyue has started trial production. Currently in good condition. And there are many workshops, with sufficient equipment and workers, ensuring that the sales of humidifiers and bladeless fans will not be delayed.
…
A few days later, Fu Guangzheng came to Bingcheng again. He wanted to talk to Feng Yu about overseas sales, and he had to hire celebrities to advertise. The investment in celebrity advertising endorsement fees also requires the consent of Taihua Company.
"Brother Fu, you have worked hard during this time."
"Hahaha. Two people were assigned to the family, and I just took charge of it. It was really hard for you and the dealer to finalize the domestic contract so quickly."
The two complimented each other a few times, and Feng Yu asked with a smile: "Brother Fu, you came to Bingcheng to chat with me, right? If you have anything to say, just tell me."
Fu Guangzheng laughed twice: "Well, Mr. Feng, look at the domestic sales of our humidifiers and bladeless fans, which are supported by celebrity TV ads. For overseas sales, shouldn't we also invite celebrities to advertise?"
Feng Yu raised his eyebrows, knowing what Fu Guangzheng meant. The endorsement fees for big celebrities abroad are much higher than those in China. Fu Guangzheng was worried that Feng Yu would not agree, so he came to talk to Feng Yu in person. If the endorsement star is chosen right, the product sales will be greatly improved, and the endorsement fees will naturally be earned back. Feng Yu has no objection to this at all.
"Brother Fu, what do you think is going on? This is what you should do. Just make a call. I completely agree."
Fu Guangzheng was overjoyed: "That's great, but the budget is relatively high. We plan to invite big Hollywood stars to endorse us. The annual cost may reach two million US dollars, but after our calculations, it should bring us more than three million dollars." A million dollars in net profit, just a little more!”
Two million dollars in expenses, bringing back three million dollars in net profit. Feng Yu frowned. Although he made money, he felt that he made too little. Compared with Zhu Simao and others, the price/performance ratio is too low!
Whether it is the Fengyu brand humidifier or the Fengyu brand bladeless fan, they are both monopoly products and there is no competition among similar products. The endorsement fee of two million US dollars should bring at least more than four million US dollars in net profit to the company.
"Who are you planning to find as a spokesperson? What is the coverage area?" Feng Yu asked after thinking for a while.
"We plan to find Kim Basinger or Michael Keaton as spokespersons. Their movie Batman last year was the most popular movie in Europe and the United States. It has countless fans in Europe, America and even Asia. I think they are suitable to be global spokespersons... "
Fu Guangzheng said a lot, but Feng Yu was thinking, who are these two people? It seems to be a bit impressive, but not too much. It seems that the two of them will not be particularly good in their future development, at least they have not continued to shoot any blockbusters!
The two people recommended by Fu Guangzheng may have been popular last year, but their popularity has definitely declined this year and will continue to decline in the future. It's like signing a big contract with a player when he is at his peak, and then his performance deteriorates year by year. You We still have to pay salaries that are getting higher year by year!
If you want to sign a star, you should also sign a stock with potential, and it must be in line with the industry's image and positioning. You can't just sign any star casually.
For example, Little Giant Yao Nyima endorses Pepsi-Cola, but carbonated drinks are prohibited for athletes. When Yao Nima fractured, an article quickly appeared in the newspaper: Yao Nima’s fracture and Pepsi-Cola. It points out that Coca-Cola can harm bones, athletes, etc. The implication is that Yao Nyima suffered fractures and injuries because she drank Pepsi-Cola.
As a result, not only did Yao Nima's commercial value decrease, Pepsi's sales also declined.
Feng Yu nodded and lowered his head to think of any big stars at this time who were not popular yet but would become popular soon. Looking at the scissors in the pen holder on his desk, Feng Yu suddenly thought of someone.
Johnny Depp, Edward Scissorhands!
A sentient robot represents a high-tech invention, much like the high-tech products of humidifiers and bladeless fans.
At this time, Johnny Depp was already somewhat famous in the United States, but he was not a big hit and was only equivalent to a second-tier TV star. However, with the release of Edward Scissorhands at the end of this year and winning several awards, Johnny Depp will also be nominated for an award, and his popularity will rise rapidly.
Maybe in two years' time this person will be silent again, but after the millennium, the captain's name will be resounding all over the world, and he will become the highest paid actor in the world!
Looking at the poster on the table with Bald Chen's photo of his head passing through the head of a bladeless fan, Feng Yu suddenly felt that it would be more appropriate if it was a child.
One is that children are cuter, and the other is that it also proves to parents how safe this electric fan is, even if children stick their heads in it, it will be fine!
If a child makes this advertisement, it can highlight the safety of childbirth and conform to the childbirth position for family consumption in Europe and the United States.
Kids, Home Alone, Macaulay Culkin!
Feng Yu looked up at Fu Guangzheng and said excitedly: "Brother Fu, let's find a child to be an advertising spokesperson!" To be continued.