"Mr. Feng, you are back." Wu Zhigang returned to the company and saw Feng Yu drinking tea and chatting with people from the company, looking in a very good mood.
"Well, how was it? How did you get out of this business trip?" Feng Yu asked with a smile.
Although Wu Zhigang is already the deputy manager of Taihua Trading Company, he still works very hard. When the company is busy, he has to travel without any complaints. This makes Feng Yu very satisfied.
Well, this kid may plan to get married next year, so give him a full set of home appliances. Feng Yu never treats his own people badly.
"Mr. Feng, you have a great idea. Advertise near kindergartens and primary schools. Lehaha's sales will continue to increase." Wu Zhigang said excitedly.
Since Feng Yu bought shares in Lehaha, Lehaha has also taken over its sales rights in the three northeastern provinces. Although Lehaha already advertised on CCTV last year, due to production problems, the market in the Northeast is almost blank.
How to quickly stimulate Lehaha's sales increase? CCTV advertising alone is not enough. After Feng Yu considered it, he asked people from Taihua Company to notify dealers in various places to advertise near kindergartens and primary schools. When parents picking up and dropping off their children see Lehaha’s advertising slogan, they will naturally notice it.
Lehaha's market positioning is originally an oral liquid for children, and the advertising slogan is also: drink Lehaha, and your meals will taste delicious.
Parents of these children will also compete with each other, whose child studies well, whose child grows taller, etc. Eating for children has always been a problem that troubles many parents.
If it were a few years ago, would the children have problems not eating? If you don't eat, you will be hungry. Now that the conditions at home have improved, grandparents are reluctant to leave their children hungry.
And when an oral liquid specially designed for children who don't like to eat appears, especially when I hear that so-and-so children drink this Lehaha oral liquid, eating is no longer a problem. Do you think other parents will buy it
Coupled with the credibility of CCTV advertising, Lehaha's sales in the Northeast soon opened up.
Wu Zhigang was on a business trip to Shencheng this time to check the sales there. And the result made him very satisfied.
This method of advertising at the entrance of kindergartens and primary schools was certainly not Feng Yu’s idea. In fact, it was Zong Qingxian’s idea. In the previous life, Lehaha liked to use this trick when promoting new products.
There is also Nescafé, which was also promoted on campus and gradually became a domestic coffee beverage giant. It also includes Kang Shuaifu’s drinks, Tongyi’s drinks, etc. This kind of promotion is low-cost and relies mainly on word of mouth, but the effect is very good and it captures the main consumer groups.
Feng Yu not only asked Taihua Company to do this, but also called Zong Qing to notify dealers in various places to do so. He is a shareholder of Lehaha. When Lehaha makes money, he makes money.
Zong Qingxian was dubious about this marketing method at first, but after using it. Only then did I discover that the effect turned out to be really good. Originally, due to the expansion of production capacity, there was still a slight backlog of products, but suddenly the supply exceeded demand. They all admired Feng Yu very much!
Of course, compliments from the other party, Feng Yu, were unavoidable. Feng Yu gladly accepted these words of praise. However, Zong Qingxian and others have too little vocabulary to praise people. They should give Lehaha Company, no, all the companies that Feng Yu is involved in, a "Praise Mr. Feng" training...
The company's profits are great and its financial situation is no longer stretched. A few days ago, Zong Qingxian not only paid up all the wages owed to employees by Lehaha, but also paid a bonus, which made all employees more motivated.
Judging from this rate, Lehaha has just expanded its production capacity. Soon there won't be enough again. Zong Qing first discussed with others and decided to expand production capacity again, taking the opportunity to completely occupy the children's oral liquid market, so that other products that follow the trend can only rely on Lehaha's breath.
Feng Yu has no objection to this at all, although it is a bit early to expand now. But it’s not blind. Feng Yu even thought maliciously that it would be better if Lehaha expands too fast and funds are tight again, so he has a good reason to continue to inject capital.
Feng Yu encouraged Zong Qingxian to pay attention to the market layout and consider transportation issues. If it is expanded at the original site, it is better to build a new factory, such as one near Beijing, which can radiate the entire northern market, and Jinling, which can radiate the northwest market. It is best There is a branch factory in two to three provinces, which can monopolize the national children's oral liquid market!
But whether Feng Yu's tone was too eager or his attitude was too attentive, Zong Qing thought about it first and decided to postpone the expansion of production capacity until next year, which made Feng Yu quite regretful.
In fact, given the financial situation of Lehaha Company, the current production and sales are very reasonable. If a new factory is to be built, capital injection will inevitably continue.
Zong Qingxian couldn't afford more investment anyway. If he wanted to continue to inject capital, wouldn't it mean that Feng Yu's shareholding ratio would be increased, which Zong Qingxian was very unwilling to do.
He founded Lehaha. Feng Yu currently holds 40% of the shares and is willing to let him be the legal person and general manager. However, if Feng Yu holds more than 50% of the shares, he can still be in Lehaha. Haha, do you have the final say
Zong Qing first inquired about Feng Yu's initial investment in Bingcheng Machinery Company. He was just a small shareholder at the beginning. Now, he has become the major shareholder of Bingcheng Machinery Company. He heard that he even had trouble with the city.
With this lesson learned from the past, Zong Qingxian must be careful. He also told the two original partners that Lehaha Company will definitely make a lot of money in the future, and the shares must not be sold, for fear that the two partners The person sold the shares to Feng Yu.
In fact, Feng Yu really has no intention of usurping Zong Qingxian's power. In his previous life, Zong Qingxian was able to build Lehaha into a giant in the beverage industry, even the leader, but his ability was absolutely incomparable.
Where does Feng Yu have the energy? After taking into account so many aspects, his favorite is investing in the financial industry. This is his old profession, and he only needs to seize a few opportunities to have the confidence to multiply his assets several times.
Although Zong Qingxian can still be responsible for the management of Lehaha by controlling Lehaha, it will inevitably affect the enthusiasm of the other party. He may leave Lehaha and re-establish another brand. There were many such outstanding people in his previous life.
Therefore, unless Zong Qing first requests it, Feng Yu does not intend to continue to inject capital into Lehaha. His goal is to invest more in companies that will definitely make money in the future. For example, he will invest in ten companies that will make a lot of money in the future, even if each company only has 2%. If he has ten shares, then he will earn twice as much as other people, so there is no need to worry.
Of course, if others are willing to sell more of his shares, Feng Yu is still happy to inject capital, such as Lehaha now, Penguin, Qiandu, etc. in the future.
Feng Yu also understood what Zong Qingxian meant. Lehaha's profits have been rising steadily this year, and may even exceed 20 million in sales this year. In the previous life, next year was the year when Lehaha truly rose.
By the end of the year, Lehaha Company's loan will definitely be repaid, and there will even be a surplus of funds. Then it may not be enough to build new factories, but you can continue to borrow money. In this way, Zong Qingxian's shares will not be diluted and he can continue to control Lehaha.
Feng Yu lamented that Zong Qingxian still didn't understand him well enough. In fact, if Feng Yu were to control Lehaha, he might not do better than Zong Qingxian, and he might even do worse than Zong Qingxian.
Of course, Feng Yu also remembered some of Lehaha's failed products. When Zong Qingxian wanted to vigorously promote them, he would definitely jump out and stop them. If it hadn’t failed in coffee, cola and tea drinks in the previous life, Lehaha would have been bigger and would have made more money!
No matter this, Feng Yu is still happy to have some leisure time... (To be continued.)
PS: Thank you to Silent Night LY for many rewards, thank you to 121101150703156 and others for their rewards, thank you to Five Elements Quetu, Flower Monk Lu Zhiseng, nans2002, Jingyesi 110, Night Bat 007, etc. for their monthly tickets. There are some names that I can’t see. I'm very sorry, but I'm also very grateful to you. Also, it’s past midnight, but it’s tomorrow. Everyone has a guaranteed monthly pass, so give it to the fourth child. The first update tomorrow, Lao Si will be at zero o'clock