"Have you calculated how much money you have to invest in setting up so many car manufacturing plants, equipment, factories, etc. at the same time?" Zhang Ruiqiang nodded on the table. This is not a small amount of money, it can be said to be a huge amount of money!
"I have calculated that a factory requires an investment of about 100 million for equipment and factory building construction. My plan is to invest 1 billion to build five automobile branches and five motorcycle branches, covering East China, North China, South China, Western China, and then jointly surround the Central Plains. This can form a huge industrial layout and completely cover the Chinese market... "
Zhang Ruiqiang was shocked by Feng Yu's remarks. Feng Yu not only wanted to launch a car project, but also blindly expanded a motorcycle project. This had never been mentioned before.
And what did Feng Yu say? He planned to invest one billion. Where did he get so much money? One billion, do you know how much the annual output value of Bingcheng is
"One billion, can you come up with it? And you are sure that one billion is enough? You haven't calculated the start-up capital of the factory? Including material money, workers' wages, basic reserves, etc., these are at least required Hundreds of millions!”
Zhang Ruiqiang manages corporate reforms and is very familiar with these. He feels that Feng Yu's thinking is too simple.
"One billion is the first-phase investment, and I can make additional investment in the second phase. You may not see any benefits in the short term, but in the long term, or in terms of a five-year strategy, this investment is very necessary. Last year No one is optimistic about our Songjiang brand motorcycle, but what about after it is launched on the market? Sales can be said to be booming, right? And what about the production and sales in the first half of this year? It can be said that how much is produced, how much can be sold, among which The profit is definitely not low! The same goes for cars. The demand is soaring. Besides, the construction of my factory will take at least one or two years. It is not as simple as a motorcycle. When my car comes off the production line, it will not be until next year at the earliest. It’s the end of the year.”
One billion is a first-phase investment, can additional amounts be added
Zhang Ruiqiang's eyes widened: "How much money do you have now?"
"I brought a sum of money from a bank in the Soviet Union. It is deposited in a bank in Xiangjiang. Mayor Zhang absolutely does not need to worry about the money. I guarantee that this investment will be worth every penny!"
Zhang Ruiqiang felt that Feng Yumo was stunned. You have so much money, why don't you do something? Just like the humidifier and bladeless fan you sell, aren't they all very good? Take the path of novelty and avoid competing with others. The profit is also quite high. Why do we have to make cars
There are so many car manufacturers in our country, why do you think you can stand out? But at the same time, he had to admit that it seemed that no one was optimistic about Feng Yu's investment every time, but in the end he made a lot of money.
Moreover, Feng Yu has always had a good grasp of the market. For example, during the motorcycle project, Feng Yu talked about the appearance design and product positioning issues, which easily solved the motorcycle sales problem, as well as the agency model. Songjiang brand motorcycles were also quickly distributed nationwide.
Seeing that Zhang Ruiqiang remained silent, Feng Yu continued: "Mayor Zhang, have you considered that the branch factories built in various places in the future will be the XX branch of Bingcheng Machinery Company? Do you know the benefits of doing so?"
Zhang Ruiqiang looked confused. This is normal. What are the benefits
"City promotion. A city also needs promotion. For example, when we mention the capital, we can think of the Great Wall. When we think of the Forbidden City, the Forbidden City, the Summer Palace, etc., when we mention Tianfu, we can think of giant pandas. When we mention Chang'an, we can think of giant pandas. , we can think of Qin Emperor’s Mausoleum, and similarly, when we mention the Great Wall, giant pandas, and Qin Emperor’s Mausoleum, we will also think of Beijing, Tianfu and Chang’an, right?”
Zhang Ruiqiang nodded blankly. It seemed like this was true. Why hadn't he noticed it before? But what does Feng Yu want to explain? Bingcheng does not have any very impressive cultural monuments, nor does it have any world-class protected animals
"So when I mention FAW, do you think of Jicheng? When I talk about Modu brand cars, do you think of Modu?"
Zhang Ruiqiang's eyes lit up: "You want to change the Songjiang brand to the Bingcheng brand?"
Feng Yu "..."
dream! The Bingcheng card is so weak that it explodes as soon as you hear it! If you are producing ice cream, it might be good to use the Bingcheng brand. But if you are producing cars, using the Bingcheng brand is not as popular as the Songjiang brand.
"I didn't say that. What I meant was to spread our factories all over the country and sell our cars and motorcycles to the whole country. Then everyone in the country will know that Bingcheng has the best car brand in the country. The best motorcycle brand in the country, let them think of our Ice City first when they ride motorcycles or even drive in the future. This is city promotion. Of course, if the city is willing to pay an advertising fee, I can do it every time After the advertisement, add the four characters 'Made in Ice City'!" Feng Yu said with a smile.
"Impossible, your company is advertising, and the city has to pay for it? What a dream!" Zhang Ruiqiang waved his hand angrily, you said you could make a billion-dollar investment, not to mention repaying your hometown, you still want to Make money from the Bingcheng government
Feng Yu's awareness is still not high enough!
Zhang Ruiqiang didn't realize that his thoughts had been led away by Feng Yu. What I am thinking about now is not building a branch factory at all, but city promotion.
"Mayor Zhang, have you never thought that one day Ice City will be as famous as Beijing? Last year Beijing hosted the Asian Games, at least in Asia, which made many people remember Beijing. And I now have two The best-selling home appliances in the range and retaining patent rights, it can be said that in the next seven or eight years, they will continue to sell well all over the world. What do you think if I add the four Chinese characters 'Made in Ice City' to these products?"
Zhang Ruiqiang's breathing became rapid. If this is the case, then Bingcheng's reputation will definitely be higher. In the same way, Bingcheng's political status in China will also be improved!
As expected, Bingcheng's secretary will retire within two years, and the mayor will take over. So he is the most promising person for the vacant mayor's seat.
If Bingcheng's status improves, then he may not stop at the deputy department in the future, and may even reach a higher position. He also has his political ambitions, and if given the opportunity, he certainly doesn't want to give it up.
Feng Yu continued to seduce: "Mayor Zhang, I only need you to support my proposal at the city government meeting, and the tax revenue we give to Bingcheng will be far more than it is now. In three to five years, even if it is only With the remaining 10% of the shares, Bingcheng will earn much more than it does now! And if you think about it, the first public-private joint venture automobile manufacturing company is even among the top three in the entire country. Can’t you see? This is all done under your guidance!”
Zhang Ruiqiang waved his hand: "Stop talking, you go back first, I want to think about it."
Feng Yu smiled with satisfaction, and Zhang Ruiqiang was tempted... (To be continued.)