When there was another meeting the next day, Deputy Mayor Xu still firmly disagreed, thinking that this move was a great success and a waste of money. If Feng Yu has money, he can invest in other industries, or simply donate some to the city.
The mayor's tone has also changed, and he believes that it is okay to expand the motorcycle project, but not the automobile project. In the end, it was decided to let Zhang Ruiqiang communicate with Feng Yu. They could sell the machinery company's automobile project to Feng Yu, and let Feng Yu re-establish a company to carry out automobile business and continue to inject capital into the machinery company.
The mayor's intention is obvious. He wants this investment to retain his political achievements, but he also doesn't want the machinery company's shares to continue to be diluted. As for what Deputy Mayor Xu said, Zhang Ruiqiang chose to ignore it.
…
"What? The city said it could sell me the machinery company's car project? Is this true?"
If it weren't for private companies that couldn't get a car production license, Feng Yu might not be willing to use the brand name of a machinery company. If the city really sells the entire car project to him, it's really worth considering.
"This is the opinion for the time being, but we still need to discuss the details. The city agrees and supports the establishment of the motorcycle branch. The premise is that our Ice City must also be promoted, and the headquarters of the machinery company can never be moved out. Ice City.”
Zhang Ruiqiang feels that the mayor's opinion is not bad. If the project is divided into two parts, the political achievements will still be maintained and many risks will be avoided, but he is not sure whether Feng Yu can agree with it. But looking at the current situation, Feng Yu wishes for this.
Zhang Ruiqiang was the city leader who knew Feng Yu best. He immediately realized that without the help of the city, Feng Yu would not be able to launch the automobile manufacturing project. If it is not necessary, Feng Yu may not want the city to take shares at all.
When he went through these procedures, he used a lot of connections in the city. He even went to the Provincial No. 1 for help before he got the approval. Now Feng Yu seems to be taking advantage. The machinery company sells projects, but it is the shareholders' meeting that has the final say. The city can't take any advantage at all!
"Mayor Zhang, no need to say more, I agree to this condition. I will go back and calculate with Li Mingde how much the car project is worth." Feng Yu said hurriedly.
"Wait a minute. Are you really so optimistic about the car project? Especially the car you mentioned, is there really such a big market?" Zhang Ruiqiang grabbed Feng Yu.
"I can only say that the market will get bigger and bigger in the future, but I am not really sure whether it will succeed. But one thing I know is very clear. If I don't do it, then China will not have its own brand in the future. I am doing this for the country." Feng Yu looked very noble.
"Why don't you come here? Do you have such a high consciousness? Besides, the proportion of automobile imports in our country has been declining rapidly in the past two years. How could it be occupied by foreign automobile companies as you said?"
"So Mayor Zhang, let me just say one thing. Why is the proportion of imported cars in our country declining? It's because our production capacity has increased. And which part has been improved? It's joint venture cars. What is the brand of joint venture cars? It's Volkswagen , is Honda, the best-selling one. They are also cars of these foreign brands. Just like the official cars purchased in the city, they are not all foreign brands. So what about our original Modu brand cars? "
Zhang Ruiqiang was stunned, yes, where is the Modu brand car that was once the pride of the nation
SAIC is currently promoting the joint venture Volkswagen brand, which is a foreign brand. Although sales have been rising steadily, resisting the invasion of imported cars, the original Modu brand cars seem to have slowly faded out of people's sight.
This was the case in the previous life, not just the Magic City cards. There are also Hongqi cars and so on. Our original national brands have slowly disappeared. When the country's automobile industry develops and wants to revive the brand. But I found that Chinese people have no awareness of this brand. How easy is it to revive it
"Mayor Zhang, do you know how important the brand is? Let's put it this way, there are foreign companies that want to acquire my Fengyu brand trademark. Do you know how much they offer?"
This is not what Feng Yu is saying. There are really European and American companies that want to acquire Fengyu Brand. I think this is a high-tech home appliance brand. If you use this brand to produce other home appliances, you can guarantee that you can use less advertising expenses and achieve a great publicity effect. This is because consumers now subconsciously believe that Fengyu brand is the brand of high-tech home appliances. synonym.
"How many?"
"One hundred million dollars!"
In fact, this one-hundred-million-dollar product is not just the Fengyu brand, but also includes the patented technology of Fengyu humidifiers and Fengyu bladeless fans as well as the factory in Guancheng. Although the brand value is high, it is not as high as Feng Yu said.
Hiss~
Zhang Ruiqiang looked at Feng Yu in surprise: "One hundred million dollars?! Is the brand really so important?"
Feng Yu nodded vigorously: "Look at our brewery, Bingcheng Beer, which is recognized by people in Bingcheng and surrounding areas. Isn't the beer in Lin Province delicious? But even if their wholesale price is cheaper, those small shops I’m also unwilling to buy because it’s hard to sell. We Bingcheng people only buy Bingcheng beer when we buy beer! This is the recognition of the brand and the value of the brand!”
"Okay, I won't say much more. I want to create my own car brand, so the original Songjiang brand will no longer be usable. How about Mayor Zhang and the city study it and sell the entire Songjiang brand to Are you going to sell me the motorcycle project as well?"
Zhang Ruiqiang glared at Feng Yu fiercely: "Don't even think about it!"
The city is not optimistic about the automobile project, but is still very optimistic about the motorcycle project. It can be seen from the Ice City that it is extremely cold in the winter, and there are people riding motorcycles whizzing by. In the first quarter of this year, the sales of Songjiang brand motorcycles have been rising steadily. The market is so hot that it can be expected that the sales volume may even reach 200,000 units this year.
The factory in Jinling will be put into operation at the end of the year, just in time to catch up with the market expansion next year. Besides, he has also understood that the motorcycle project will launch a 100-displacement motorcycle. If the price drops, sales will inevitably increase, and the product types will be enriched. It is expected that motorcycles will make money.
Although several motorcycle factories were launched at one time, the output of one factory was not too high, only 50,000. In the early stage, workers needed training, and the production capacity could not be at full capacity. After two or three years of development, it would definitely be a chicken that laid golden eggs. .
Two or three years later, in Feng Yu's words, this Songjiang motorcycle will be worth a lot of money as a brand. Selling it to Feng Yu now is absolutely unacceptable!
Feng Yu suddenly regretted that he shouldn't have told Zhang Ruiqiang about so many brands just now, let alone boasted about the brand value of Fengyu Brand.
When this car gets a new brand, everything has to start again, and the start will be even more difficult.
But it’s a bit more difficult, Feng Yu also has to do it. During the Eighth Five-Year Plan period, the country's economic growth attracted the attention of the world, and its consumption capacity also greatly increased, and a large number of famous rich people emerged. Moreover, this is also a period when the policy is the most relaxed. After a few more years of development, it will be almost the same as Jili in later generations. How can Feng Yu be satisfied
This time, even if the conditions proposed by the city were a bit harsh, he would grit his teeth and agree! (To be continued.)
PS: Thank you MM for your monthly ticket in Chongqing. There will be a fifth update soon. It will be the fifth update today. There is no update in the early morning. People are coming to the family for the Chinese New Year, but there will definitely be an update tomorrow.