readx(); "Guangzheng, I heard that a large amount of Fengyu Consulting's funds were suddenly transferred to the United States. What do you think Feng Yu wants to do? Does he want to develop in the United States?" Fu Rongjin asked with a frown.
"Dad, there is nothing to worry about. Even if Feng Yu transfers all the funds from Xiangjiang, his mainland business will never give up. Don't forget, he is a mainlander. Besides, the finance in the mainland is not as good as Xiangjiang, if Feng Yu wants to do finance, he will still come to Xiangjiang. My uncle told me yesterday that Barrister Wilson also went to the United States a few days ago."
"Wilson? So, what did Feng Yu invest in the United States?"
When a lawyer takes action, it should be to sign a contract. Fu Rongjin really wanted to know what kind of investment would require most of Fengyu Consulting's funds, which could be hundreds of millions of dollars.
"Dad, you'd better stop looking at other people's inquiries. Since Feng Yu didn't mention it this time, it means that the investors are not prepared to take us with them this time. What we should do most now is to do a good job in the sales of Aihua Company. ." Fu Guangzheng is very open-minded about this. He has recognized the truth now. If he treats Feng Yu with sincerity, Feng Yu will definitely treat him with sincerity!
"Well, I'll make arrangements for you in Xiangjiang, Lisboa, and Baodao. In the mainland, it's up to you." Fu Rongjin nodded. Xiangjiang Aihua Company's market is the entire Greater China region.
Fujia's sales channels are very sound, but they have not yet been established in the mainland. Fu Rongjin originally wanted to find a large mainland sales company as an agent, but Fu Guangzheng refused.
Fu Guangzheng knew very well that Feng Yu already had very mature sales channels for home appliances in the mainland. Of course, home appliances include recorders and walkmans, so that should be fine, right
Besides, Aihua itself is AIWA’s Greater China sales company, and AIWA’s controlling shareholder is Feng Yu. How could Feng Yu refuse
If it weren't for the fact that AIWA first cooperated with the Fu family to establish Xiangjiang Aihua Company, Fu Guangzheng believed that Feng Yu would personally sell AIWA's products in the mainland.
Fu Guangzheng has done market research in the Mainland, and there are now Walkmans for sale in the Mainland. The main brand is Sony. And he also bought Sony's for comparison, whether it was appearance, sound quality, or price. AIWA's are all in the lead.
Especially sound quality, this is the most important. I believe that after the high-fidelity concept is launched in the mainland, sales will definitely not be too bad.
…
"You want the contact information of our Taihua Company's electrical appliance dealers? Okay, I'll ask Wu Zhigang to give it to you later. But, do you know how to talk to those dealers?" Feng Yu asked with a smile.
Fu Guangzheng said, although you, Feng Yu, have developed rapidly in recent years, our Fu family has negotiated with tens of thousands of dealers. Don’t I still know how to negotiate contracts
But that's definitely not what Feng Yu said. Is there any mystery behind this negotiation
"How should we negotiate?" Fu Guangzheng asked curiously.
"This batch of dealers in my hands can be said to be the leading dealers in each province, with very good funds and channels. If it were you negotiating, what conditions would you give them?"
"A Walkman. Give them a profit of ten yuan. This should be very high, right?"
Nowadays, the price of a Walkman is more than 100 yuan. Considering that the average annual income in the mainland is less than 1,500 yuan, it is definitely a big item and can even be said to be a luxury product.
The profit of ten yuan is already very high. Fu Guangzheng believes that these dealers should be able to accept this condition. Don’t count too much. If a dealer sells tens of thousands of units a year, that's a profit of more than 100,000 yuan. Isn't that still little
"It's not that you gave me too little, but that you gave me too much."
"Did you cum?" Fu Guangzheng looked confused. Is the profit of ten yuan still high
"I think that for the profit of a Walkman, five yuan will be enough. Then set up a reward mechanism, that is, according to the sales volume, a certain proportion of bonuses will be given. In this way, they may eventually get the profit. It is possible if it is less than ten yuan. It’s more than ten yuan, but if it’s more than ten yuan, the sales volume will definitely be higher than you expected!”
Fu Guangzheng nodded. Their family had also done this kind of sales reward system, and he understood it as soon as he heard it. But based on that calculation, should the guaranteed sales volume be set lower, 10,000 units? Can those people agree
"I understand this and know how to operate it, but as for the guaranteed sales volume, I originally wanted to discuss with them that the guaranteed sales volume is 10,000 units per year. If we do this, will it be lowered?"
Feng Yu secretly laughed inwardly. Fu Guangzheng still didn't know enough about the mainland market. At least Feng Yu could infer from this year's bladeless fan sales that there were more and more wealthy people in the mainland, and their consumption concepts were also undergoing huge changes.
In the previous life, Sony's Walkman alone, not counting other brands, created sales of millions of units every year. The total sales volume in the mainland definitely exceeds 10 million units a year.
Although it is relatively early and Sony's sales in mainland China are less than 200,000 units a year, this is because Sony's quality is not good and the sound quality is not as good as those big tape recorders. Moreover, Sony's publicity has not grasped the key point.
The main consumers of Walkmans are teenagers and middle school students. In the past life, those middle school students pestered their parents to buy Walkmans. What was their excuse? learn English!
Sony's promotion is still about listening to music. In the eyes of mainland parents, listening to music is like playing with things and losing one's ambition! Learn English and be a good boy.
Feng Yu even thought about the advertisement. A middle school student wears a Walkman to listen to English and Russian and learn knowledge. Those blind parents not only will not stop it, but will even take the initiative to buy it for their children.
As for whether he really listens to English learning or listens to English songs, Feng Yu can't control that. But in this way, the annual sales volume of the Walkman will definitely exceed Fu Guangzheng's expectations. At least Feng Yu believes that it will be no problem to reach 500,000 units in the first half of this year!
"The guaranteed sales volume is 10,000 units, which is too low, at least 12,000. Remember, I am talking about the average number of a province. Some of these provinces should be improved, such as Beijing, Magic City, Southern Guangdong and other provinces, and some For provinces, there are no requirements. For example, ethnic minority areas such as Mongolia, Xinjiang and Tibet have few people and slow urban development. But there can be at least more than 20 provinces, with an annual average of more than 12,000. What I am talking about is not A whole year, but the time from now to the end of the year.”
"What? From now to the end of the year? It's only half a year. Do you think the average sales volume in a province can exceed 12,000? Wouldn't it be possible to sell 2,000 units in that month? I have done market research. Sony last year The annual sales volume is less than 150,000 units, and it is expected to reach 200,000 units this year. Do you think we can surpass it in the past six months?"
Feng Yu said with a smile: "Leave the advertising matter to me. There are many reasons why Sony's sales cannot increase. The most important one is that Sony is an island company, and Aihua is our Chinese company! "
In the previous life, Aihua could surpass Sony in the mainland because of the word Aihua, which made consumers mistakenly think that it was a Chinese brand. But they don’t have to misunderstand in this life, this Aihua, the Chinese people have the final say now!
Let the Chinese market be controlled by the Chinese people! (To be continued.)
PS: Sorry for getting up late. Thanks to Calabash Fairy, I think I’m a good rewarder, and thanks to Xiaochuan Xiaochuan, Yueyexinyu, Ziqingxingchen, "Silence", Ruofei Suoyu, etc. for their monthly votes. Thank you all. The fourth child hasn’t had breakfast yet, and he’s about to have lunch again!