Although Feng Yu said it well, Fu Guangzheng still felt that it was a bit impossible. If it takes one year to catch up with Sony's sales, Fu Guangzheng thinks there will be no problem. But in half a year, it is too difficult to surpass Sony's annual sales volume!
What kind of company is Sony? The world's top company, a giant in electronic products! AIWA was still a holding subsidiary of Sony last year. If AIWA can really surpass Sony in all aspects, will Sony sell AIWA's shares to Feng Yu
Fu Guangzheng feels that Feng Yu is too optimistic. Although Sony has not fully entered the Chinese mainland market, judging from Sony's achievements in Europe and the United States, it is only a matter of time before Sony becomes the permanent leader in the Chinese market.
Feng Yu just said to Guangzheng, why don't you talk to those dealers as I said. If those dealers accept it, of course it is best. If they don't accept it, then talk according to your ideas.
Fu Guangzheng thought about it and did not return to Xiangjiang. Instead, he invited the dealers to Bingcheng for talks. In this way, you can communicate and discuss with Feng Yu at any time, lest Feng Yu feel that he has not negotiated well.
Those dealers heard that there was a new brand of Walkman and they were looking for dealers. Although they were interested, they decided to join forces to increase their profits.
After all, the sales channels are in their hands. As long as they have a unified voice, they are not afraid of not being able to raise profits.
But when they learned that they were invited to Ice City for talks, a person appeared in their minds. That person had a very bad temper and would make people go away, but the products he sold were very easy to sell. They all made a lot of money. It was through cooperation with this person that they were able to be where they are today.
At the beginning, there were not even one thousand dealers but eight hundred dealers of similar size to them, so why did they stand out? It's not just by selling this company's products that we can stay ahead of others step by step. Even now, each of them is a well-known figure in their own territory.
Mention their names, and the same thought will pop up in people's minds: This person. He is a big boss and rich!
…
"Boss Huang, do you know anything about Xiangjiang Aihua Company?"
"Although I am in southern Guangdong, I have never heard of the Aihua company in Xiangjiang. I have never heard of the Aihua brand. It should be a new electronic product brand."
"But the company is called Xiangjiang Aihua Company. Shouldn't it be registered in Xiangjiang? Why come from the far south and invite us to the far north for talks? Don't you think..."
"You mean, this Xiangjiang Aihua Company is related to Taihua Company?"
"Why is it impossible? The name of the company has a Chinese character."
"But the person who contacted us was not from Taihua Company."
"But how did the Epworth Company obtain the contact information of these people?"
This group of dealers were all familiar with each other and asked each other who the boss of Xiangjiang Aihua Company was. But no one knows. I've never even heard of this company's name before.
…
"Dear bosses, I am Fu Guangzheng, the general manager of Xiangjiang Aihua Company. I invite you to come here today because I want to talk about the sales cooperation between our company's Aihua brand walkman and you. You are all the most successful distributors in each region. Business, I believe that after our cooperation, it will be a win-win situation... "
Fu Guangzheng rented a conference venue and negotiated with these dealers, but did not use Taihua Company's conference room. Following tradition, he first praised these bosses and then introduced the features of the products. I hope to attract these bosses and cooperate with him.
Unfortunately, after Fu Guangzheng talked for a long time, the reaction of these bosses didn't seem too enthusiastic. Some even yawned.
Fu Guangzheng was a little anxious. What was going on? Could it be that the advantages he mentioned couldn't impress these dealers? If the dealers are not moved, how can they keep the price down for a while
"Mr. Fu, just tell me the wholesale price. Let's see if it's suitable." Someone said lazily.
"The wholesale price is one hundred and fifty yuan per unit."
"What does this one hundred and fifty yuan include? Just a Walkman?"
"There are also matching headphones and an audition tape." Fu Guangzheng explained.
"Those are standard configurations, that is to say, the wholesale price is 100 yuan, so who will bear the freight?" someone else asked.
"Of course you will bear the freight. I will be responsible for transporting the products to the port in Yangcheng. We are imported products, so it is normal for the price to be higher."
"The price of a Walkman on the market is between 150 and 230 yuan. If you set the wholesale price so high, plus shipping, warehousing, advertising, etc., our cost will be more than 100 yuan." One hundred and seventy yuan. So how high should our wholesale price be to sub-dealers or stores? How high should the retail price be? Your new product has a retail price higher than Sony’s latest product. Do you think it can have sales? "Someone said fiercely.
"Also, I think you should pay for our advertising expenses, or lower the wholesale price. You should also make a lot of profit for one hundred and twenty yuan. To put it bluntly, the Walkman has an ordinary circuit board inside. How high can the cost of installing magnetic heads be?"
"By the way, your company should also bear the freight, or you can transport it to our designated location. We will not bear this part of the cost."
…
This group of people talked about it and put forward their own conditions. They can now be said to be the largest distributor of home appliances in the country. Including some state-owned enterprises, all the home appliances produced are sold to them. When they unite, those manufacturers can only relent and accept their conditions.
Fu Guangzheng was so worried that he now regretted listening to Feng Yu's words and inviting all these people over at once. They should have talked one by one. Now it is obvious that these people have united.
It seems that the only option is to use a big move!
"Everyone, please be quiet. Aren't you curious how I found your contact information? Aren't you curious why I invited you to Bingcheng? Because I only contacted you through Taihua Company!"
Those dealers looked at each other, Taihua Company? This is really the case, it’s troublesome.
Suddenly someone shouted: "What's wrong with Taihua Company? You are not Taihua Company. Don't think that if you say this, we will lower our conditions."
"Yes, this is our condition. If you don't agree, then find someone else."
"That is, without us, it depends on who you sell your products to!"
"Humph, at worst we won't do it."
"Yes, if you don't agree to our conditions, we won't do it!"
The door was suddenly pushed open, and a young man with a smile on his face walked in: "Why, you don't want to do it? Well, I'll find someone else."
The room suddenly became quiet, and you could hear a pin drop. None of the dealers who were clamoring just now remained silent, with wry smiles on their faces.
Why is he here? (To be continued.)
PS: Thanks to Snake~ for the reward, and thanks to book friend 2016021616660737252612 for his monthly ticket. The third update will be before five o'clock, and the fourth brother can't rest on weekends.