The dealers who were very arrogant just now are now silent, but they have obviously lost their momentum. All this happened just because they saw one person.
"Mr. Feng, why are you here?" Fatty Huang from Nanyue asked with a dry smile.
"Mr. Fu is my friend, and this Aihua Walkman is also a collaboration between us. Do you think I should come? If I don't come, all the advantages will be taken by you." Feng Yu said with a faint smile at the corner of his mouth Although his smile and tone were very relaxed, they put great pressure on Fatty Huang and the others.
They knew very well that with Feng Yu's urine, if they still had the same attitude as before, Feng Yu would definitely fall out.
As a result of the fallout, their most profitable products such as motorcycles, humidifiers, and bladeless fans were no longer sold. Now Fengyu brand electrical appliances and Songjiang brand motorcycles are well-known throughout the country. They are not needed. They can be replaced by any dealer. Naturally, there will be people who come to wholesale. Their channels are no longer so important.
But what they were curious about was that Feng Yu said that this Aihua Walkman was his, so why didn't you use the Fengyu Walkman? With Fengyu brand, sales can be expected based on brand effectiveness.
"Mr. Feng, we were joking just now. Isn't this business all about negotiation? We just put forward conditions and we can negotiate."
"Really? That's good. I thought that since we haven't seen each other for a month, you have given me no face. Since we can negotiate, then I will tell you my final conditions. This is the latest product that is being introduced to the Chinese market now. A model with a wholesale price of 150 yuan per unit. Each person sets a guaranteed sales volume. If it exceeds a certain proportion, a certain reward will be given. On the contrary, if the guaranteed sales volume cannot be achieved, there will also be a certain penalty. This condition , is it reasonable?”
"Reasonable, reasonable." Everyone nodded in agreement.
"As long as you think it is reasonable. Then I will say the second condition, I will give an upper limit and a lower limit for the retail price. There will be some fluctuations in the middle, which can be controlled by the retailers themselves, but if anyone lets me find out, the retail price is not within this range. Within. Whose market belongs to, who will be responsible!" Feng Yu sat on the chair and crossed his legs.
"Mr. Feng, what is the price range?"
"Two hundred and thirty to two hundred and fifty yuan. I have calculated it for you, because of the freight. Your costs are high or low. Because the degree of regional development is different, your market is also large or small. That's why I give it to you. A price range, you can control it yourself. And I can print the suggested retail price of two hundred and forty-eight yuan on the product packaging box."
These dealers are also smart people, and they quickly understood what Feng Yu meant. People nowadays like to bargain when buying things, especially expensive things. Even if it's only a dollar cheaper, they feel a lot more comfortable.
In addition, this "suggested retail price" is very interesting, it is just a suggestion, not the final retail price. certainly. If the consumer is willing to accept this price, of course it is better. If not, the price is not non-negotiable, as long as the retailer feels that there is a profit, and the price they give the retailer can naturally be fine-tuned.
They calculated that the minimum cost of one unit was more than 170 yuan, and the most cost was even close to 190 yuan. They also need to set aside profits for sub-dealers and retailers, so their profits per unit. The most is probably thirty yuan, and the least is only about ten yuan.
But people who seem to have high profits are not very happy, according to Feng Yu's practice. There must be different guaranteed sales volume and preferential conditions in the contract, so that the difference in the final money earned by everyone will not be too big.
When they first distributed Fengyu brand humidifiers, Taihua Company later gave some shipping subsidies, and later signed a supplementary agreement for Fengyu brand electric fans. This time it must be written directly in the contract.
Feng Yu continued: "Do you know who the consumer group is for our Walkman market?"
"Teenagers, they like to listen to music, why should they sell it to old men and old ladies?" someone shouted.
"Hahaha~~" Everyone laughed knowingly.
"Wrong!" Feng Yu categorically denied Le's words.
The dealers couldn't stop laughing. Why, is there still a problem with this market positioning? The most popular Sony Walkman on the market is positioned in this way. Is there any problem
Would anyone but teenagers buy a Walkman like this? This is just easier to carry. In terms of sound quality alone, is it comparable to that big tape recorder
"Mr. Feng, this Walkman is for young people to listen to music. What's wrong with this?" Someone was unconvinced. You, Mr. Feng, can't be right about everything, are we all wrong
"Although the sound quality of our Walkman is very good, and the sound is more realistic than those available on the market. But our product is a school supplies!" Feng Yu said seriously.
What? school supplies
All the dealers were open-mouthed, including Fu Guangzheng, who had been standing by but couldn't say anything, with a puzzled look on his face. This Walkman is just a small tape recorder, a castrated version. It has no external voice and no recording function, but it is really just a tape recorder. It is not used for listening to songs, but for studying
Who has ever heard that a tape recorder is used for studying? Mr. Feng, what do you mean, are you kidding us
"No one understands? Boss Huang, how old is your child?" Feng Yu suddenly asked Fatty Huang.
"Thirteen, it's early to go to school. It's time to start the second year of junior high school."
"Has your child learned a foreign language?"
"Study, the school has English classes. However, my child's English scores are not very good. Mr. Zhao's child has good academic performance and has always been among the top three in the class!" When talking about his child's study, Fatty Huang was no longer proud.
Among these dealers, he is one of the richest, but unfortunately he always loses when compared with children, which makes him very embarrassed!
Huh? No, isn't it talking about the Walkman? Why is it talking about my child's study
"Boss Huang, I have the right to speak on this point. I am proficient in English and Russian. From my experience, when learning a foreign language, the most important thing is to listen more and speak more." With that, Feng Yu grabbed a hand on the table The Aihua prototype was raised casually.
Listen? Listen to foreign language tapes
"Boss Huang, think about it, would you buy a Walkman for your son if he wants to listen to music, or would you buy a Walkman for your son if he wants to learn a foreign language?"
Fatty Huang's eyes lit up and he blurted out: "Of course it's for learning foreign languages. I'd rather buy it! What does Mr. Feng mean, is our Walkman for students to learn foreign languages?"
Feng Yu smiled slyly: "Of course we promote it to parents like this. But after buying it, we have no control over whether the students use it to learn foreign languages or listen to pop songs."
The dealers' minds were completely opened up, and it turned out that this could still be done. With such publicity, many people who don't plan to buy a Walkman for their children might buy it.
Fu Guangzheng was also shocked. How could Feng Yu always have such a strange sales idea? If he promoted it according to Feng Yu's method, the sales of the Walkman would really skyrocket. Don't forget that it is summer vacation now, and there will be new products soon. The semester starts, which is the golden period for sales!
Fu Guangzheng, who has been in sales for many years, is not as good as Feng Yu, a young man under twenty years old. Fu Guangzheng feels a little frustrated. But fortunately, Feng Yu and I are friends! (To be continued.)
PS: Thanks to book friend 121216130240980 for the reward. The third update will be delivered, around 8pm, there will definitely be a fourth update! Asking for recommendations, asking for monthly tickets, asking for everything!