readx(); With Feng Yu's help, Fu Guangzheng signed contracts with the dealers on behalf of Xiangjiang Aihua Company. Sure enough, because the sales volume is different in different regions, the rewards are also different.
The dealers all accepted this. What was rare was that although they didn't know much about the Aihua Walkman, none of them quit. Some people even bought it from ethnic minority areas.
Without him, I believe in Feng Yu’s vision!
In particular, Feng Yu also said that the Aihua Walkman will soon broadcast advertisements on CCTV, which will save them a lot of publicity expenses. They are now convinced of CCTV's advertising magic.
Although the original contract signed with CCTV stipulated that only Taihua Company's products could replace Taihua Company's advertisements, Feng Yu used a small trick, that is, Taihua Company was the distributor of Aihua brand walkman Longjiang. In this way, there is no breach of contract.
There were many loopholes in the original contract, and the people at CCTV were not rigorous enough. They had always been a little conceited, thinking that they were CCTV, the largest TV station in China, and a national TV station. Even if they made mistakes, it would be fine, as long as they did not harm the interests of CCTV.
Feng Yu's change of advertisements does not harm the interests of CCTV. In addition, Feng Yu is now CCTV's largest advertiser. Of course, they will not pursue this small matter.
Starting from July 1st, people who often watch TV suddenly discovered that CCTV seemed to have a new advertisement. The fifteen seconds of advertising time before the weather forecast suddenly turned into an advertisement for something called a Walkman.
The advertiser is still a child, but she is a well-known little girl - Jin Wanjun. Starting from the year before last, this little girl made her debut in the Qiong Yao drama "Wan Jun", and then starred in many Qiong Yao dramas, making many people deeply fall in love with her.
She has not yet starred in "Green River Grass", which brought her to her peak. She has signed a contract for three years, including ten TV commercials and a hundred print ads. The endorsement fee is only 100,000, which is extremely cheap.
And this little girl was holding a small tape recorder called a Walkman on TV. Listen to the English words played inside and read them out.
"Aihua Walkman, learn foreign languages at any time!"
The last three seconds freeze and become the product logo. Paired with a text: "Aihua Electric, I love Huaxia!"
At the same time, some articles appeared in newspapers all over the country, writing about how important it is to master a foreign language as the country is opening up. To learn a foreign language well, you need to listen more and speak more. It also contains the author's own personal experience. He used a small tape recorder to listen to English without disturbing others, and he could still learn along with it. His English level improved rapidly. He also recommended it to his neighbors, who all said they liked it after using it!
Similar articles have appeared for several days in a row. These are also soft-text advertisements paid by Xiangjiang Aihua Company for dealers to do in various provinces.
TV and newspapers cooperate. Extraordinary efficacy.
The next day during the day, they saw another advertisement, which showed Jin Wanjun singing "Alphabet Song", and then a walkman covered with the trademark played "Alphabet Song", and then it was replaced by an Aihua brand walkman. Playing "Alphabet Song", it is obvious that the sound quality of Aihua Walkman is more realistic, clearer and better!
The last three seconds are frozen and turned into the product's logo, accompanied by a text: "Aihua Electrical Appliances. Enjoy high-fidelity sound quality!"
…
"Hey, how is your child's foreign language?" A middle-aged woman, holding the groceries she just bought, casually asked her colleague next to her.
"My family is still only nine years old. The school hasn't started any foreign language classes yet."
"I'm telling you, you should learn a foreign language as early as possible. It's been said in the newspapers that children have better language learning abilities. Look at Wan Jun on TV. How old is she? She's not learning English now? The school is not open. You can start by yourself. Study, I saw that Xinhua Bookstore sells English tapes."
"I don't have a tape recorder at home. A tape recorder costs several hundred yuan."
"What kind of tape recorder? Just buy a big Walkman, which costs more than two hundred yuan. It's a bit expensive, but it's good for children's studies. I bought one for my son, and now I let him play with it every night. Wear headphones to listen to English, and it won’t delay us watching TV!”
"Really? They are sold somewhere, I'll go and have a look."
"The supply and marketing cooperative in front of you has it!"
…
"Mom, just buy me a Walkman. My classmates all have them. I can listen to English and practice my speaking." A middle school student pestered his mother and said.
"Isn't there a tape recorder at home?"
"Can it be the same? Can the tape recorder be brought to school to study? This way I can listen to English during recess without worrying about being disturbed by others."
"This... I will discuss this with your father when he comes back."
"Mom, you are the best. You can definitely convince my dad. I guarantee that my English score will improve by more than ten points this semester!"
…
"Hey, buddy, you still use Sony's Walkman. That one doesn't work at all. The sound quality is too bad. Listen to me, the Aihua Walkman has great sound quality. The new songs of the Little Tigers are in their ears. It’s like singing.”
"Aihua's Walkman is wasted for you to listen to. Listen to this tape of mine. It's old and American heavy metal rock. It's so exciting!"
"How much does this Epworth Walkman cost?"
"Two hundred and forty-eight yuan, it's not much more expensive than your Sony one. I say give that Sony one to your brother and buy this one. This is a good thing for listening to music!"
"But my mother can't buy it for me."
"Stupid, you don't think you bought it to learn a foreign language? Just say that you can't hear clearly. That's what I told my mother. Put on the headphones, who knows what you can hear!"
"Good idea, you guys play first, I'm going home!" The young man hurried home, ready to tell his mother that he wanted to use a better Walkman to learn English better
…
"Hey, look at you, you are still using something from a foreigner, the sound quality is poor, and the price is not cheap. Mine is an Aihua Walkman! Aihua Electric, I love China! As a Chinese, we have to use our If you buy your own products or buy foreigners’ things, the foreigners will make money!” a store owner recommended to customers. This Aihua Walkman has higher profits.
"Boss, Sony's products are imported, can Aihua compare with them?"
"Let me tell you, this is produced in a factory invested by our Chinese boss in the island country. It is also the most advanced imported technology, more advanced than Sony's. Look at the name printed on this box, Xiangjiang Company, this is imported. Listen. The big boss said that in the future, people from the island nation will be allowed to work for us Chinese people!"
"Really? Can I give it a try?"
"Okay, okay, I also have a Sony here. If you compare these, you will know why I recommend Aihua to you!"
…
As time went on, the advertising became better and better, and so did the sales. Feng Yu is very satisfied with this situation. Looking at it this way, with the high-fidelity sound quality of Aihua and the research and development direction provided by Feng Yu, Sony will withdraw from the Chinese market in less than two years because they are not willing to lower prices now. Good for takeout, others only recognize the Aihua brand!
Feng Yu’s advertisement was so damaging that many people could tell at a glance that the Walkman used to compare the sound quality was Sony’s new model this year!
"Xiaoyu, this is for you. Mom asked me to buy it for you."
Feng Yu looked at the box of Aihua Walkman in his hand, with a confused look on his face: "Sister, why did mom ask you to buy this for me?"
"Mom said, didn't you say that if you want to go abroad one day, you should learn foreign languages well? You are pretty good at foreign languages now, but you also need to practice more. It's been said on TV that you can learn foreign languages at any time with the Aiwa Walkman!"
Feng Yu "..."
Mom, my son wants to tell you that this Aiwa Walkman belongs to our family~~~~(To be continued.)
PS: Thank you to the author Lianqing for the reward, thank you to Piaoyi Feng and Zhongshe Zhongbao for your monthly votes. Thank you very much. The fourth update is here, work hard, and there will be a fifth update tonight!