readx(); Bang!
Norio Ohga threw the tea cup on the ground, and the fragments scattered read();.
"What are you talking about to me? All the dealers we cooperate with in Huaxia are now asking for returns? How do you manage the Huaxia market? Not to mention that the share is declining month by month, and now it is going to zero!"
The person in charge of Sony China was bent over and his body was shaking slightly. He could have become the person in charge of a large market. Although this market is not easy to succeed in the short term due to various reasons, in the long run, it will become a new growth point for the company's profits.
He thought he would become Sony's hero, and perhaps enter Sony's core management. But he didn't expect that July this year would be his Waterloo!
And at the beginning of August, it became his nightmare!
In August, Sony's sales did not decline, but began to lose money, and all dealers said that starting from September, they would not buy any more Sony products, and they also required Sony to accept their refund and return applications in accordance with the agreement.
The reason why he drafted this clause in the first place was because no dealer was willing to sell Sony's Walkman products, and the Chinese market was almost blank with no competitors. As long as the dealers saw profits, were they afraid that they would not continue to cooperate?
Everything was normal at first, but the insulting remarks made by Sony executives broke out in China, causing people all over China to boycott Sony products, and even boycotted products from island countries.
All this has something to do with him, isn't it because he is insulting China? But who made him fail to make a response plan in time and made things worse
For this kind of thing to spread quickly in a short period of time, it must have been organized by someone, and the person who organized it is quite powerful.
By the way, let’s do this. Fall on aiwa’s head!
"President Dahe, after investigation, I came to the conclusion that someone is behind this matter. There is a high possibility that it is the aiwa company!"
"Are you sure?"
"able!"
he does not know. He just wanted to find an excuse to throw the blame away, but unintentionally, he got it right.
"You stay here and think about how to deal with it. I'll report it to the president. I'll talk about your problem when I come back!"
Sony's incident is too big this time, so it was reported by the island country's newspapers that Sony executives insulted China. But it was taken out of context. The head of their product research and development department didn’t mean it at all, but no one listened to their explanation.
Especially this wave came too fast. Not only Sony's products were boycotted in China, but even the entire island country's brands were boycotted by the Chinese people.
What made them most helpless was that people from the Ministry of Foreign Affairs also called to accuse Sony, saying that Sony had a very bad impact on the image of the entire island country.
The island country is establishing diplomatic relations with China at this time. Although it's not the honeymoon period, the relationship has eased a lot. But after the Sony scandal broke out, Chinese people began to boycott products from the island country. This is a major blow to the economy of the entire island country!
They have been working hard to develop the Chinese market in the past few years to save the island country from the economic crisis. It had just made some progress, but it was ruined by Sony!
The president of Sony explained that this matter is really nonsense. People in their company just said that China's electronic products are more than ten years behind Sony. This is a fact. As for China, it will never catch up with Sony. What's wrong with this sentence, we are Sony. Just have this confidence!
It's okay to be confident, but not arrogant reads();. Sony is proud of him. He paid a heavy price for the inappropriate remarks made by company executives.
In the end, Sony compromised and fired the executive, hoping to express its apology. In any case, they cannot withdraw from the Chinese market. The Chinese market is the target market that the company will focus on in the next step!
But Sony still underestimated the temper of the Chinese people. Although Sony had fired the executive and even apologized in the newspaper, the Chinese people still did not forgive Sony.
The boycott of other products from the island country is not so serious, because other products have begun to cut prices and promote discounts to restore the market. But Sony obviously lowered the price, but still couldn't sell it. There are even a group of angry youths who will not do it when they see others using Sony products, no matter what year you bought them!
Feng Yu originally thought that it would be enough to incite the emotions of the angry youth and boycott Sony. Unexpectedly, the effect was so great that the entire island nation's products suffered a huge blow.
Even this matter has reached the level of national diplomacy, but China is reasonable, so the government only appeals to everyone to be sensible, but does not explicitly prohibit it.
Because in this way, the island country is bound to give up some interests in some matters, which is also in the interests of the country. As for how this matter spread, no one cares at all, as long as there is no trouble!
Feng Yu did not expect that without the Internet, dealers just took the opportunity to spread their opinions, and it actually had a better effect than later generations of Internet communication. Of course, this is also related to the fact that people nowadays are more hostile to island countries. Many of those anti-war veterans are still alive!
The dealers were also very smart and took the opportunity to display banners - Aiwa Walkman, controlled by Chinese people! As soon as this banner came out, in line with the current sentiment of angry youth, it was only a matter of time before the Aihua Walkman became a big seller in the Chinese market and monopolized the market.
This is the vanguard of the Chinese people's counterattack on the electronic market of the island country. I have the ability and must support it!
Similarly, some Chinese businesses have begun to promote the concept of Made in China, taking advantage of the surge in patriotism among Chinese people to develop their brands and increase sales.
Of course, there are also many fake and shoddy products, and they took advantage of this opportunity to make a fortune. Those who were caught were considered unlucky and got in. But I didn’t catch it, and everyone was so happy!
What left Feng Yu speechless the most was that some "smart people" actually bought Sony's Walkman at a low price, then put another logo on Sony's trademark with tape, and then took the opportunity to sell it for profit.
Sony could only pinch its nose and admit it, what else could it do? The shipping cost to ship it back to the island country was not a small amount, not to mention the damage rate. Sony's Walkman was unsaleable all over the world. The one originally shipped to China was If you send old models to other places, they won't be sold. Why not sell them at a low price in China to recover funds and reduce losses.
Norio Ohga had previously contacted Hajime Yagyu, wanting to negotiate peace with Aiwa, re-execute the strategic cooperation agreement, and help them reverse their image in China, but Hajime Yagyu refused!
When you tore up the agreement, did you agree to my request? What's more, the big boss Feng Yu also said that he would become a competitor with Sony and never cooperate!
When Feng Yu saw that Sony had begun to sell at a discount, he understood that Sony was really admitting defeat.
Hum, Sony also wants to compete with me for the Chinese market. Don’t forget, this... is my home court! (To be continued.)
ps: This is the fourth update today. My fourth brother is going out for the weekend and I don’t have time to write at night. I’m sorry. Thanks to Mrs. 1 Ticket for another reward at dawn and dusk. The fourth child will definitely work hard tomorrow.