The target is 10 billion yen. With AIWA’s current profit margin, doesn’t it mean that AIWA’s sales next year will reach 100 billion yen? And the sales volume needs to be tens of millions of units.
"Oh? Then how do you achieve this goal?" Feng Yu was very curious. Yagyu Hajime meant that as many Walkman units as were produced next year, he would be able to sell as many units. Is this possible
Under normal circumstances, the output is slightly higher than the sales volume, but it cannot be too high, which will cause a backlog of goods. If the product is in short supply, it means that production must be expanded, otherwise competitors will take over the market. Output = sales volume, and there is no vacancy in the market, that is a fantasy.
"I'm going to put ads in global markets and ask celebrities to endorse them."
"Then who are you going to find as the spokesperson? Our products are mainly aimed at the youth market and idol singers?" Feng Yu frowned slightly. This is not a good sign. How can we compete with Sony when we are competing for singers
Sony will soon let the top super celebrity in history endorse it, that is Michael Jackson. Who made this record deal with Columbia, and Columbia was acquired by Sony. In the future, Michael Jackson will be directly owned by Sony. , even after passing away, he is still a super money tree.
"Whitney Houston. I found someone to contact her. She seems to be interested, but the price is too high, which will increase our costs a lot. But the effect should be obvious, she is the most popular female singer now! "
Feng Yu shook his head: "Although I don't want to admit it, she is black! In the United States and Africa, she may be the most popular, but in Asia and Europe, people may be willing to listen to her songs, but look at her face, forget it."
"What about Madonna? The asking price for this one will be higher. After all, the asking price for her commercial activities is very high." Hajime Yagyu now also feels that what Feng Yu said makes sense. He forgot to consider the issue of skin color.
Feng Yu still shook his head: "You don't have to hire big stars for advertising, we just need to use their popular songs. Or we can ask someone to recompose the music and write the lyrics. Come up with a short section of a new song, it doesn't need to be too much, just two sentences, ten seconds That's enough. And the person who really takes the photo for advertising can be a young and beautiful female model, or a handsome male model."
"Model? This is fine. As long as the image is good, it should be no problem. But as you mentioned, rewriting a short paragraph of the song is too difficult. How can we highlight our brand with two sentences?" Hajime Yagyu's forehead was wrinkled. Sichuan character.
Brand, Feng Yu lowered his head and thought for a long time, borrowing a popular advertising slogan from his previous life: "How about our advertising slogan is called Aihua, mastering core technology?"
Aihua, master the core technology!
Hajime Yagyu’s eyes lit up, this slogan is so good!
In this way, it will instill in consumers the idea that AIWA is the best company in the world for producing Walkmans! At this time, AIWA's sound quality was ahead of Sony's, and the newly launched Walkman. It also happens to have a strong industrial feel.
This not only highlights AIWA's strength, but also takes the opportunity to belittle its opponents. The boss is really awesome. Once this advertising slogan comes out, AIWA's sales will definitely reach new heights!
"Boss, I know how to do it. You can ask an announcer to read this slogan. The announcer's voice is better. As for the music you mentioned, we can actually intercept a short section of the lyrics of a popular singer. This way The cost is not very high and the results are good.”
The road to death is also wide open for Yagyu Hajime. With this slogan, it doesn’t matter what song he sings. Now we just need to find two models with good images. Or you can have the two of them wear headphones, hang AIWA Walkmans around their waists, and dance to the music.
Feng Yu nodded: "Well, you have decided. Our words are not only advertising slogans, but also my requirements for you. AIWA must master the core technology. Let us always be in the leading stage of technology. Now you are the company All the latest technologies developed are used, but how do you know that Sony has used all new technologies?"
In the past, large companies like Sony, in order to achieve healthy development, usually applied the second best technology to new products, because the second best technology could already be ahead of its peers. In this way, no matter how their peers launch new products, they can respond at any time and will not come up with a single generation-changing technology that will defeat all other peers.
Monopoly is subject to heavy fines!
Unless you are forced into a hurry, you will use the best technology, like now!
"I understand this. Our current R&D personnel are definitely not inferior to Sony. Moreover, we have been trying out several new directions recently. After success, the quality of our headphones, speakers, magnetic heads, etc. will be improved again. And You said we should make the Walkman as small as possible, and we are working hard on it. It is expected that most of it can be completed within a year. Next year, our Walkman will be much lighter."
"It is best to make it into a series. For example, if a certain model has the best sound quality, it is called the super acoustic series. For example, if a certain model has a beautiful appearance and can be made in more colors, it is called the Symphony series, such as the compact models that will be launched in the future. , can be called ultra-thin series, etc. In this regard, we should give customers more choices and show our strength."
Feng Yu completely copied the business methods of later generations of Sony. By the time Sony thinks of this, it may be too late. For now, the Walkman is competing with Sony, but AIWA's electronic engineers can do more than just make the Walkman.
Feng Yu asked AIWA to start developing CD players and continue to invade Sony's traditional market!
…
"President Dahe, the Chinese boss of AIWA, has come to Tokyo. Are they planning something else?"
Norio Ohga waved his hand: "No matter what the conspiracy is, we are Sony, the best electronic product company in the world. As long as the quality of our products is better than theirs, with our publicity capabilities and sales channels, we will still be afraid of Xiaomi." Little AIWA? I told you to improve our sound quality, how are you doing?"
"As long as we introduce BEE technology, we can achieve sound quality similar to AIWA."
"What I want is not the same, but better sound quality than theirs! Also, bring our new headphones to the market and keep the market hot. AIWA will have two new factories put into production next year, and the production capacity can be increased several times. They must not be allowed to The leadership position of the entire market has been taken away. On the Asian side, we must work harder!”
Asia is Sony's home base. Unexpectedly, its base camp was conquered by AIWA first. Sony still ranks first in sales in Europe and the United States, but that is because they have a large number of products, not that their products are more popular. In the mainland of the island country, China, and even Taiwan, Malaysia, Singapore and other places, the sales volume was actually surpassed by AIWA. This is simply a shame and a big shame!
Humph, little AIWA actually wants to cause a big storm. That's just a temporary oversight by us at Sony. As long as we are serious, there is nothing we at Sony can't do! We can even defeat the Americans, let alone the Chinese!
Hum hum, this time we invited Michael Jackson to be the spokesperson, the market will see the outcome next year! (To be continued.)
PS: The second update is here. Thanks to I Think I’m Good, Calabash Fairy, Broken Swordsman, and Ruo Fei Suoyu for their rewards, and thanks to Sprite Tea, Fourth Dimension Cold Wind, and Five Elements Quetu for their monthly passes. The third and fourth updates will be updated together before 6pm.