readx(); Feng Yu has long been eyeing the game console market. Look at Nintendo, its profits are hundreds of millions of dollars a year! And how much does a game console cost? It ranges from a dozen dollars to a few hundred dollars, but the selling price can reach hundreds of dollars, or even more than two thousand dollars.
Feng Yu has investigated and found that the small and simplest game consoles in China are now only one hundred and eighty yuan per game console. Compared with Nintendo's products that cost thousands of yuan, they are extremely cheap.
The main reason is the market impact of Xiaobawang. The game consoles they launched are low-priced and compatible with Nintendo game cartridges. However, where the game consoles are sold, there are pirated game cartridges. This is why Nintendo is struggling in China. The cartridges are The price dropped again and again, but there was no market at all.
As for game consoles, they are not allowed to be imported at this time!
Xiaobawang's game console is already the leader in the domestic market at this time, with a market share of more than 60%, and no one can shake its dominance.
Xiaobawang is fighting a price war, relying on low prices to attract consumers. But at this time, the price of a game console is still more than 100 yuan. Feng Yu remembered that the price of the game console in the previous life was finally reduced to more than 40 yuan, excluding the dealer's profit and transportation and warehousing costs. In other words, the manufacturing cost of a game console would not exceed 30 yuan.
Xiaobawang relies on CCTV advertising and prize promotions to gain popularity. But if Aihua or Fengyu launches a game console, there will definitely be consumers who buy this product because of their love for the brand.
The difficulty is that the price of game consoles launched by Fengyu brand or Aihua brand cannot be lower than that of Xiaobawang, because these two brands focus on high-end products with the same functions, and their prices are higher than other brands. A game console priced at RMB 10 will give people the feeling of being a cheap product, which will also affect the sales of Walkmans or super electric fans.
But doesn’t Feng Yu have any other options? What was the most profitable product of Xiaobawang in the previous life? Game console? No.
It’s the little bully’s learning machine!
What is a learning machine? It looks like a keyboard with a motherboard, which can also be said to be a microcomputer, or 486. You can learn simple programming languages, typing, and words, not just idioms, but also English words, as long as you have the corresponding cassette.
The reason why Xiaobawang wants to launch this learning machine is because China allows the import of game consoles, and Nintendo and others are fully attacking the Chinese market. As for Xiaobawang's game console, it is actually a completely pirated version of Nintendo's. Other people's game consoles also have patents. To be precise, its advertisement on CCTV is also illegal advertising!
Nintendo originally did not sell many products in China because the country did not allow the import of game consoles at that time, so except for some bought from abroad. Most of the Nintendo game consoles purchased are parallel imports, that is, smuggled goods!
China's blockade gave the little bully an opportunity. Of course, it is not just Xiaobawang who does this, many small factories across the country are doing it. It’s just that the little bully did the biggest thing and became the boss in the country!
Doesn’t Little Overlord know that they are pirated copies? of course I know! But at this time, there was no awareness of copyright protection in China, and every high-tech product like Taihua Company came up with. Very few have applied for patents.
Anyway, everyone is doing this, the country doesn't care, Nintendo can't sue them, of course they take advantage of the opportunity to become bigger. At the beginning of last year, Xiaobawang was still in debt of two million.
But this year, Xiaobawang’s assets have exceeded 10 million, and they are still growing rapidly!
But the development of Little Overlord ended here, because the product jointly developed by AIWA and Nintendo was the learning machine launched by Little Overlord in the previous life.
This idea was first used by Feng Yu. The brand is called Aihua Learning Machine, which is only supplied to the Chinese mainland market. Because the idea was proposed by AIWA, and AIWA's Aihua brand is very influential in China, AIWA accounts for 70% of the profits of this AIWA learning machine product, while Nintendo only accounts for 30%.
Nintendo values the Chinese market and requires AIWA’s Chinese channels to be free for Nintendo to use. They firmly believe that with their game console technology, they will definitely occupy the Chinese market. As for something as ridiculous as a learning machine, if it can sell 10,000 units, it's considered good. They don't care about the profit at all.
Therefore, Nintendo didn’t mind at all about using the AIWA brand for learning machines, and even voluntarily gave it to AIWA. They still want to use their Nintendo brand to sell game consoles. Nintendo is the best game console in the world. What kind of learning machine is not in line with Nintendo's product philosophy at all.
The proud Nintendo thinks they can dominate the world's game console market. Even the powerful Sega has been defeated by them. Who else can fight against them
The Chinese market is such a huge market. They firmly believe that just like they conquered the United States and Europe, when their game consoles are launched on the market, they will definitely defeat other competitors!
Feng Yu and Nintendo have different views. Games are the greatest wealth of a game kingdom. Nintendo thought that the games developed in the future would still dominate the world, but he did not expect that they would soon be replaced by computer games and handheld game consoles. replace.
No matter how sophisticated and advanced the technology of their game consoles is, as the prices of game consoles continue to drop, their profits will continue to decline. Nintendo will not be able to survive for a few years.
The cooperation between AIWA and Nintendo is progressing very quickly. It is expected that the prototype of the learning machine will be launched in about a month, and production will start in July, and it will fully enter the Chinese market.
In order to promote cooperation between Nintendo and AIWA, Feng Yu also approached Lu Shao, a public relations official, to allow the official import of game consoles to China. According to Feng Yu, even if the import of game consoles is opened, foreign game consoles will not be able to sell many.
Not to mention the market impact of low-end game consoles such as Subaru, the Aihua learning machine, which is about the same price as a Nintendo game console, can take away most of the market.
At the same price, a learning machine can learn and educate while a game console can only play games. Which one do you think parents will buy for their children? Which parent doesn’t hope that their child will succeed? What parent would let their children play games all day long? Just three words of "learning machine" can stimulate the sales of products!
If Nintendo really surprises Feng Yu and rises (ww.uukahuom), then Feng Yu will once again support the Chinese brand. Sony can handle it. Do you still believe that it can’t handle a Nintendo
On the one hand, we must guard against foreign countries, and on the other hand, we must guard against domestic problems. The Little Overlord will also launch a learning machine from the end of this year to the beginning of next year, but Feng Yu will not give them another chance. He also has a big move, so that the Little Overlord can only swallow a bitter pill!
"Okay, Mr. Feng, I understand, I will register this brand."
After hanging up the phone, Wu Zhigang immediately went to the Industrial and Commercial Bureau to register the brand "Learning Machine". In other words, from now on, other products can no longer be called learning machines. This is a brand, a concept brand created by Aihua!
After hanging up the phone, Feng Yu showed a proud smile on his face. Without the learning machine, let’s see how Xiaobawang can still compete with Aihua. As a company, Xiaobawang, please come into my arms... (To be continued.)
PS: Thank you to book friend 150816212428079 and Wildfire Can’t Burn Scholar for their 100-point reward each. The fourth update, around 5pm.