After the Xiaobawang super learning machine was launched, although the price was cheaper than the Aihua learning machine, the response was not as good as Duan Yongping imagined.
Immediately afterwards, Duan Yongping proposed his advertising idea of "Clapping Song", and Feng Yu immediately adjusted two advertising periods for him.
"You pat me and I pat you. The little bully comes out with the learning machine..."
The Little Overlord clap song, known as a classic advertising example in its previous life, failed to continue the magic of its previous life. In the previous life, Xiaobawang filled a gap in the market. There were no competitors in the learning machine.
But this life is different. Aihua Learning Machine has been on the market for a month, and in the first month, the density of advertisements is very high, eight advertisements per day. No company or brand can match it.
Although Feng Yu adjusted the advertising after the Xiaobawang super learning machine was launched on the market, the sales volume of Aihua learning machine is still better than that of Xiaobawang's super learning machine.
Duan Yongping analyzed it and found that it was probably the reason why there was no celebrity endorsement. If you find a big star to endorse your product, sales will definitely increase. There are not too many celebrities who are now household names. Among them, he believes that the most famous one, even famous in the world, is Fang Long.
Duan Yongping thought for a while, called Feng Yu, and told Feng Yu that he wanted to ask Fang Long to endorse Xiaobawang's super learning machine!
Feng Yu was so frightened that he almost threw the phone away. Who do you seek to represent? Fanglong
Damn it, Fanglong was called a brand endorsement killer in his previous life. Which brands he endorsed would cause problems. There was even a saying spread in the business circles later that there was a kind of corporate death called "Fanglong endorsement"!
I endorsed Xiaobawang Learning Machine, but Xiaobawang went bankrupt; I endorsed Aido VCD, and Aido’s CEO went to jail, and the company collapsed; I endorsed Fenhuang Coke, and the Fenhuang Coke brand disappeared; I endorsed Caddy, and only sold over 900 copies nationwide car, the brand disappeared; he endorsed Bawang shampoo, which was proved to cause cancer; he endorsed Missing Dumplings, but Missing dumplings were found to contain germs and was removed from the shelves; he endorsed Mitsubishi Motors in the island country, but a recall incident occurred...
The first person to be born in the previous life was the little bully! So when Feng Yu heard that Duan Yongping wanted to ask Fang Long to speak for him, he felt the blood vessels in his forehead beating.
"Mr. Feng, Fang Long is the most popular Chinese star in the country, Asia, and even the world. Asking him to be the spokesperson will have a celebrity highlight effect whether it is domestic or export sales. I called to inquire. , two years of endorsement, including shooting commercials and print ads, the other party asked for 5 million RMB, and I talked about 4.5 million."
Four and a half million, two years, this price is actually very cheap. Compared to Fansong’s influence, even if it’s only in Asia, the price is great value. However, Fang Long rarely came to the mainland at this time. After all, Xiangjiang had not yet returned, and he had rarely attended any commercial activities in the mainland. The commercial value had not yet been fully developed.
The price he gave Xiaobawang may also be a test to test his commercial value in the mainland.
Speaking of Fang Long’s death endorsement, in fact, someone said in the previous life that this was all due to Fang Long’s great fame. After Fanglong is endorsed, product sales will skyrocket. Everyone likes big celebrities and buys products endorsed by them out of trust in them. The skyrocketing sales volume has brought about the inability to keep up with production capacity, blind expansion, negligent management, and chaotic sales. There are also cases where the product itself is not good, but they blindly trust Fanglong’s reputation.
The most important point is that a big tree attracts the wind, which is nothing to do originally, but because of Fanglong's endorsement, attention has surged, and every little thing is said to be a big deal. Of course, this is also the result of competitors' deliberate promotion.
If Duan Yongping invites Fang Long to speak for him, he must first ensure that there won't be any major problems with Little Overlord's management. In fact, you don’t have to worry too much about this. In the previous life of Xiaobawang Company, there were many state-owned enterprise cadres sent by the government. It is said that the accounts inside are very unclear.
Now that the company has completed the restructuring and turned into a joint-stock system, and there are several administrative staff stationed by Fu Guangzheng, and there are not so many people pointing fingers, there should not be any big problems.
The only thing that worries Feng Yu is that Xiaobawang's production capacity cannot keep up. If you hire another factory to produce the product, if the quality is not up to standard, the impact will be huge.
There were many factories producing electronic products in Nanyue at this time. In the previous life, the little overlord would find other factories to manufacture, and then quality problems appeared, and eventually it went bankrupt.
Feng Yu is considering whether to directly merge with some small factories to increase the production capacity of Xiaobawang. Managing it yourself is much more reassuring than contracting it out.
"Have you told Mr. Fu about this? Does he agree?" Feng Yu had a headache.
"I told Mr. Fu, and Mr. Fu asked me to ask for your opinion." Fu Guangzheng actually thinks that it is okay to ask Fang Long to endorse him, and the endorsement fee of 4.5 million is much cheaper than Fang Long's net worth in Xiangjiang.
But Fu Guangzheng knew Feng Yu's magic. Feng Yu seemed to have a more brilliant vision than others when choosing spokespersons. Let’s just say that the two spokespersons for bladeless fans and humidifiers in Europe and the United States took advantage of them.
So although he thought Fang Long was very good, he didn't agree immediately. What if Feng Yu had a more value-for-money choice
"Mr. Duan, have you ever considered that Xiaobawang's factory now not only produces Xiaobawang's super learning machine, but also Aihua learning machine. The current sales volume is basically the same as the production volume. After Fanglong endorses it, Wan Xiaobawang’s sales have skyrocketed, but what should we do if our production capacity can’t keep up?”
"There are many electronics factories near us. We can find others to do the manufacturing for us."
Sure enough, it's still the same old path.
"Is it possible to merge some electronic factories and find people to do the work? It would be better to manage it yourself. Please discuss this matter with Mr. Fu and come up with a solution."
Damn it, if you want Fanglong to speak for you, you must not ask someone else to do it for you!
Duan Yongping discussed with Fu Guangzheng that with Xiao Bawang's existing funds, it would be no problem to acquire a small factory, but it would be more difficult to acquire two factories. However, the old method can also be used, which is to collect funds from dealers first, then use the money to purchase factories, produce products, and then sell them to dealers. No matter how insufficient funds are, we can still pay for materials and even workers’ wages.
Pressure on workers’ wages? Fu Guangzheng and Feng Yu agree on this, no! Material merchants and dealers can have their payments suppressed, or even get loans, but workers' wages cannot be suppressed!
After the two discussed, they contacted Feng Yu. Feng Yu also agreed with Fu Guangzheng's method. Let's take a loan. Xiaobawang's production capacity must be expanded.
In the past two years, China's economic growth has continued to maintain a high speed. People's incomes are getting higher and higher, and the sales of learning machines will also be better and better. Coupled with the endorsement of Fanglong, sales will definitely be better.
Just as the market for learning machines was becoming more and more popular, the Fengyu brand VCD factory was also built and trial production began. But Feng Yu didn't have time to watch it. He had to take the final exam... (To be continued.)
(End of chapter)