On July 1st, CCTV's advertisements for several periods were replaced by advertisements for Fengyu VCD and Aihua VCD.
This advertisement seemed very fresh to everyone who saw it. When a small CD is put into a player, it can play a clear video just like a video recorder.
What particularly impresses everyone is that the size of this disc is much smaller than that of video tapes and ld large discs, but the resolution is higher than that of video tapes and no less than that of ld large discs.
The disc can be stored in a small box, which is simple and convenient to store and saves space. Especially everyone found that this one also has a karaoke function, so you can sing along.
What made everyone laugh was that Son Nam and Na Young actually sang their own songs along with the MV on the screen, and looked like they were enjoying themselves.
The advertising slogan of Fengyu VCD is: Fengyu Electrical Appliances, technology changes life.
The advertising slogan of Aihua VCD is: Aihua Electrical Appliances, mastering core technology.
Two brands think that the same products give people a tit-for-tat feeling. However, despite the intensive advertising, not many people bought it.
It's been half a month. Feng Yu asked and found that no dealer had booked goods for next month. The market response was not too enthusiastic.
Feng Yu was a little curious. Could it be that he had advanced the appearance of VCD and no one liked this product? In the previous life, Wanyan VCDs only had more than 10,000 units in the first year, and most of them were bought by various electronic product companies for research. After three or four years of development, it became popular all over the world!
Among them, the islanders were the most savvy. They were the first to successfully research and apply for a patent, completely taking away the profits from this area. But still, the island country has not applied for a patent in China, so there are still many companies competing in China. It can be described as a scene of heroes vying for the throne.
Wanyan quickly lost out in the market competition. Among them, some of the more famous ones, such as Xinke and Aido, were gradually squeezed out by foreign DVD products because they did not understand technological innovation, and eventually withdrew from the market sadly. .
Based on past life history. VCD will be launched next year, with sales of more than 10,000 units, and will grow at a rate of several times every year. In a few years, it will overwhelm traditional video recorders. Feng Yu thinks that his advertising is pretty good, with good coverage and celebrities invited, but why is there no improvement in sales
Looking at it this way, it would be good to sell 10,000 units a month, but the output of Fengyu brand VCDs alone is 50,000 units a month. There is a serious backlog of products. Not to mention making money, we have to reduce production to maintain capital.
Is it because the publicity is not in place yet? Haven't you realized the benefits of vcd? Feng Yu thought for a while and wondered if the dealers had not grasped the focus of sales and went to those video halls to sell. They were also the main buyers in the previous life.
Feng Yu called Fu Guangzheng. Fu Guangzheng breathed a sigh of relief, Feng Yu had finally appeared. The sales of this VCD are not as good as expected at all.
Fu Guangzheng wanted to discuss with Feng Yu whether to start advertising abroad to stimulate sales, or to reduce production first to ensure profits. At least you can't lose money, right
…
"Is our market positioning wrong? Our positioning is karaoke, but in fact this is a new type of video recorder?" Jiang Wanmeng said.
Feng Yu slapped his head, maybe he really made a mistake. Feng Yu understood the focus of the propaganda. Foreign countries attach great importance to families because they usually do not live together. I love getting together with my family on weekends.
The selling point of this VCD can be - home theater!
Compared with LD large discs, they are cheaper, clearer than traditional video recorders, and the discs are smaller than the tapes of these two products. These are the core selling points.
How about a comparison in the advertisement, comparing the playback of VCD and video recorder? Comparison of the size of vcd discs and ld large video discs
"Brother Fu, how can people quickly know the advantages of our products?" Feng Yu asked Fu Guangzheng for advice.
Fu Guangzheng was a little surprised. Feng Yu had always made the decision, but today he was asked. He couldn't help but feel a little proud. The Fu family had many different ways of publicity.
"The fastest way is naturally to launch crazy publicity and highlight the key points. But we have already placed advertisements on CCTV. Although the density is not too large, it is not small either. If possible, add the Fengyu brand super electric fan , the prime-time advertisements for the Avawa Walkman and the one for VCD are exchanged."
"That's no problem. I'll talk to CCTV tomorrow." Feng Yu nodded. They are all his own products anyway. It is normal for the focus of promotion to change slightly. They are not all promoting the same brand.
"In fact, the fastest way for a new electronic product to be accepted is for electronics manufacturers to first accept the product and tell the benefits of the product from their own mouths."
"Let competitors praise us? Isn't that impossible?" Jiang Wanmeng frowned. Who would praise a competitor? If it were him, it wouldn't be like this anyway.
Feng Yu suddenly asked: "What if their inadvertent praise and exclamation were accidentally captured by reporters? Or what if we use their words to praise us?"
"Brother Feng, do you have a solution?" Fu Guangzheng looked at Feng Yu. Wouldn't Feng Yu have thought of a solution so quickly
"What do you think we would do if we held a trade fair? Or, can we take our products to participate in electronic product fairs abroad?"
"Trade fair? There don't seem to be any related trade fairs held abroad. There are some in China, but the scale is not large, and it can't attract representatives of big foreign brands." Jiang Wanmeng knows a lot about this aspect, and there are related product fairs in China. , he has participated in it more than once.
Feng Yu said with a smile: "If there is no trade fair, we can hold it ourselves. Brother Fu, can you help invite some representatives of European, American and Asian brands? It is best to get a few important ones. I am responsible for the island countries and As for Eastern Europe. Mr. Jiang, you are the only one who invites domestic electronic product manufacturers."
As for island countries, if invitations are sent in the name of aiwa, some companies may give them face and come to participate. As for Eastern Europe, leave it to Kirilenko. Kirilenko will still give him this face.
In this way, including domestic companies, there may be hundreds of companies coming, no matter how big or small, and the scene will be aroused.
Eh? It is such a big event, and foreign companies are participating in the exhibition. Can we get it on CCTV News in the name of the country
The exhibition location is in Ice City, and maybe the city can provide a space for free. The booth can also be rented, which can also make money.
But when Feng Yu proposed coming to Bingcheng, Fu Guangzheng shook his head. He thought there were only three places that were more suitable. Beijing, Magic City and Yangcheng. Bingcheng is too remote, and its development is far less advanced than these three cities.
Feng Yu also considered it, but he found that only Bingcheng could achieve the fastest speed. The Beijing, Shanghai, and Yangcheng cities also need to publicize the government, and they must give this exhibition an official label and raise its level.
If it's Bingcheng, as long as he mentions the benefits, Zhang Ruiqiang will definitely support him. It's hard to say for the three cities. Moreover. This is also a good opportunity to promote Ice City.
So the three of them made a plan and began to invite people to participate in the exhibition. Feng Yu also returned to Bingcheng that day to lobby Zhang Ruiqiang...
"What? Are you holding a consumer electronics trade show? Or an international one?"
"No, it is held in the city or province. It would be better if it bears the name of the country."
"What's the use of this?" Zhang Ruiqiang looked at Feng Yu. Could it be that this guy asked the city to advertise for him again
"Promote our Ice City. Think about it, so many foreign businessmen and major domestic manufacturers are coming to our Ice City. What a great opportunity this is."
"Is the opportunity good?" Zhang Ruiqiang squinted at Feng Yu, feeling that it was not as simple as Feng Yu said.
"Of course, those who have agreed to invite include Sony, Songxia, Aihua, Toshiba, Fujitsu, etc. from the island country, Taiwan Semiconductor Manufacturing Co., Ltd., Honji, etc. from the island country, and those from the United States... These are all international consumer electronics products. Big brands in the field, these brands are participating in the exhibition. Isn’t it a grand event?”
Zhang Ruiqiang was a little surprised. Although he had never heard of many of the brands Feng Yu mentioned, he had heard of Sony and Songxia from the island country. They were both large multinational conglomerates. Feng Yu could actually invite them here
Speaking of which, those companies in the island country had no plans to come after receiving the invitation from aiwa. But Hajime Yagyu said on a TV station in the island country that his company had developed a transcendent product and was preparing to launch it on the market. Once this product is released, it will change the world in the future, leaving other consumer electronics companies in the island country behind.
Such arrogant words also attracted refutation and ridicule from other companies. Of course, Sony and other companies are also very curious, so what VCD is really as good as Hajime Yagyu says
Their visit this time actually has another purpose, which is to show the advanced nature of their electronic products in the island country, so that the backward Chinese people can see that the island country is the smartest people in the world, and the products they make are the best in the world. the best.
It not only promotes the strength and brand of the island country, but also undermines the self-confidence of the Chinese people. It can also take the opportunity to expand their sales in China. It kills multiple birds with one stone!
Especially when they heard that there are European and American consumer electronics companies coming to participate in the exhibition, they also want to see the technologies of those companies, and also attack European and American companies, so that European and American companies also know how powerful the island country companies are!
All the arrogant islanders came to participate.
And Fu Guangzheng told those European and American consumer electronics companies that large companies from Japan and other countries have come to participate, won't you come? When they saw that Sony and other companies were participating, they must be at a high level. Besides, this is a good opportunity to enter the Chinese market. China has a population of over one billion, what a huge market it is.
As a result, in just five days, more than 50 companies responded, expressing their willingness to participate in the exhibition and arriving at the exhibition site in advance.
"Leader, this will be the most successful exhibition in the professional field held by us in China, unprecedented. And after this success, it can continue to be held next year to form a brand, which is very beneficial to the development of Ice City. You Think about it, those big companies came to take a look and found that Bingcheng has good transportation and a good industrial foundation. Isn't it normal to invest in it and build a factory or something?"
"Is it really that simple?" Zhang Ruiqiang couldn't believe it. The scene Feng Yu described was so beautiful.
"Of course it's easy. Besides, even if they don't invest in building a factory, with so many companies coming, each company must have more people coming, right? Food, accommodation, transportation, etc., are they also a huge amount of income? And let's arrange the exhibition. On site, the booths are not free to use. You have to pay rent. Is this rent an income?" Feng Yu started to induce.
"But we in Bingcheng don't have a place to hold such a large exhibition. Didn't you say that the exhibition should have more than a hundred companies? A booth is five square meters, and including the reserved space and aisles, it must be at least a thousand square meters. Where do we have such a big place?" Zhang Ruiqiang frowned and worried.
He was already interested in the exhibition Feng Yu mentioned, but Bingcheng didn't even have a place to hold such a large-scale exhibition. What could he do
Feng Yu sighed. There is no convention and exhibition center in Bingcheng now. It is difficult to hold large-scale exhibitions. The last resort now is to build a simple shed on the football field, but that is too low and will seriously affect the image of Bingcheng and even China.
Secretary Liu happened to come in at this time to bring tea to Feng Yu. He hesitated, looked at Zhang Ruiqiang and said, "Boss, I know a place that should be big enough to hold this exhibition."
"You know? Where?"
"We are over there at Power. Didn't we just build a shopping mall? There are five floors in total, and each floor is more than 500 square meters. The main body has been completed and has not yet opened. It should be enough, right? But it belongs to the province. assets."
Zhang Ruiqiang was delighted: "I'll take care of it! You notify the government team right away and there will be a meeting in half an hour. Also call the Investment Promotion Bureau, the Urban Construction Bureau, the Transportation Bureau, the Police Bureau, the Environmental Sanitation Bureau, and the Foreign Affairs Bureau. The leaders of the bureau also came over for a meeting.”
"Wait a minute, leader, the Urban Construction Bureau doesn't need it, right? You see there is a real estate development company under Bingcheng Pharmaceutical Group, and the decoration level is also good. Let them do the exhibition layout." Feng Yu stopped Zhang Ruiqiang's secretary.
Zhang Ruiqiang shook his head: "You, you won't let go of any money. Well, let's not notify the Urban Construction Bureau yet. Go ahead and tell them whoever is late, don't blame me for punishing him!"
Next, Zhang Ruiqiang asked Feng Yu some questions, such as which countries he came to, whether there were any countries that he could not deal with, and whether there were any taboos, etc.
Feng Yu was sweating profusely. There were so many troubles to hold an exhibition. Fortunately, he didn't do it himself, otherwise something might have happened.
The first floor is empty, and the second, third, fourth and fifth floors are decorated with booths of various companies. Feng Yu has decided on the best seats near the stairs and reserved them for his own company. The rest will be decided after people from other companies arrive. .
However, Feng Yu's request to hang the banner was turned down by Zhang Ruiqiang with a dark face. If you hang a banner and others have to hang it, how will the exhibition look like a mess
Feng Yu felt a little regretful, so I provided two big red lantern-like balloons at the door for free, right? It’s free and looks festive.
"No banners allowed!"
"No problem." Feng Yu agreed happily.
Need to hang a banner? Wouldn’t it be enough if the balloon had the Fengyu brand logo printed on it? Why should the home court reflect some home field advantage
By the way, there needs to be a red carpet laid out at the entrance of the exhibition, right? Should we put flower baskets on both sides? It looks better this way, so I donated this one too.
No printing allowed on carpet? Of course, no problem. I don’t want our company’s brand to be stepped on.
But it didn’t say there can’t be words on the flower basket, right? The company responsible for the booth layout is from Bingcheng Pharmaceutical Group. Can it still violate the arrangements of Feng Yu, the vice president
Well, they have to put in the effort to make the booths of Fengyu Brand, Aihua Brand, etc. unique, so that people can remember them at a glance and be able to find them if they want to find them.
Zhang Ruiqiang went to the meeting, and Feng Yu also returned to Taihua Trading Company and began to arrange for them to prepare the exhibition decoration... (To be continued.)
ps: 4,000 words, two chapters in one. Thanks to Snake~, Shenming Salon, and woshi2b for their monthly votes, thanks to Snake~ for the evaluation votes, thanks to Snake~ for the 10,000 rewards, thanks to Brother Gao, Baiyun’s City Lord, and Mao Mao loves fishing h , I want to see the rewards from your sister and other book friends. In the morning, the fourth child went to the National Normal University to take classes. Chapter 427 has been revised. The fourth child apologizes for the inconvenience caused to all readers. Tomorrow will be an update for Snake~. There have been some problems with the plot recently. I will adjust it and get back to the original intention of writing it. I apologize again.