"Master Lu, I'm sorry to trouble you. When I return to the capital, let's sit down and have a good chat." Feng Yu hung up the phone with a smile on his lips.
Just having an exhibition is of little use, but it does allow those foreign brands to demonstrate their advanced technologies very well. Apart from Xiaobawang and Fengyu Pai, it can be said that Huaxia has no bright spots.
Feng Yu originally wanted to see if there were any leftovers, but it turned out that it was really Chinese electronic consumer products. At this time, compared with Europe, the United States, and island countries, the gap was obvious.
The city even canceled the dragon dance performance prepared for the closing ceremony. The limelight has been stolen by foreigners. Why should we give them a performance
But this exhibition also has a big purpose, which is to promote VCD and brand.
At the exhibition, VCD stole the show. Whether it was the Fengyu brand or the Aihua brand, many foreigners were amazed. Feng Yu asked someone to write an article to highlight as much as possible how amazing the VCD product is and how to follow the trend.
Then this article was handed over to Mr. Lu and asked for his help to publish it in China's mainstream newspapers, such as "People's Daily". This is the first time that China's electronic consumer products have led the world. Isn't it worth writing about
Of course, Feng Yu also asked Fu Guangzheng and Kirilenko to use their connections to preach in European and American newspapers how great VCDs were and how Chinese electronic products were in the limelight.
As soon as this kind of article came out, more media paid attention to the exhibition. Some foreign media did not come to the exhibition at all, but they still wrote articles about the exhibition.
Mainly divided into three factions, one faction said that the previous article must be false. China is such a closed country and it is absolutely impossible to lead the world in consumer electronics. China must have embezzled Aihua's technology, which was invented by islanders.
Such media are mainly European and Southeast Asian media such as the United Kingdom and island countries.
There is another faction. It affirmed the previous article, saying that China has risen, and with so many people in China, they will definitely occupy the world in the future. What is mainly promoted is the China threat theory. This type of media is mainly from North America.
The last group is to congratulate China on catching up with the world and wish China better and better development, etc. This type of media is from the countries of the former Soviet Union and countries that have good relations with China. Of course, the ones that reproduced the most are China’s own media.
This media offensive was the result of discussions between Feng Yu and Fu Guangzheng. First of all, we must make people believe that VCD technology is indeed epoch-making and excellent.
Then cooperate with the advertising campaign to gradually open up the market.
Fu Guangzheng told Feng Yu that advertising might boost the product’s initial sales. But it does not necessarily lead to stable growth in product sales. The Fu family can cite many examples of this.
For example, although the current learning machine seems to be in good condition, the overseas market has experienced a short-term surge. has gradually shrunk.
It seems that China's market will continue to grow, but now a learning machine has appeared, which is a game console covered in a microcomputer skin.
Fujia went through detailed market research. It is believed that vcd will replace video recorders and ld large video disc players and become the first choice for home theaters. It may take two to three years.
Therefore, Fu Guangzheng warned Feng Yu not to blindly continue to expand VCD production capacity. If the current production capacity is operated at full capacity, products will cause a backlog.
Fortunately, although the sales volume is not very good now, it can still maintain capital and occupy the market. It should be said that it is very cost-effective.
Feng Yu knew very well that he was not a sales genius. He was able to have so many sales ideas and know which products would make money, all because of the memory of his previous life.
But the memory of his past life cannot tell him the detailed process of others making money. He only knows that certain products will be popular and make a lot of money. This is why Feng Yu tries to keep the original team as much as possible every time he invests.
Now it seems that he is still too conceited, too superstitious about memory, and has been changing the direction of history. He always launches some products in advance, but ignores the relationship of time and the consumption power at this time.
As a result, products that were originally very popular as soon as they appeared now have to do everything possible to promote them, promote product sales, and promote the market.
The exhibition is over. Neither Fengyu VCD nor Aihua VCD has received an order volume that satisfies Feng Yu. The order volume is even much lower than Feng Yu's estimate.
Those manufacturer representatives all knew that the patented technology of VCD was in the hands of Taihua Trading Company and was exchanged to the island country's aiwa company. Moreover, after the island country company broke the news, they also clearly knew that the major shareholder of aiwa company was following Fengyupai. The major shareholder is actually one person!
In other words, vcd is now in the hands of one person. Many people came to talk to Feng Yu about licensing VCD technology and wanted to jointly develop this market.
But Feng Yu refused without hesitation!
Although operating multiple brands can make the market prosper faster, it will undoubtedly reduce his profits. In particular, the technical strength of many manufacturers is higher than that of Taihua Company and Aihua Company, and their brands are also higher than Fengyupai. If they develop better products, such as DVD, then VCD may not have flourished yet. , was replaced by DVD, which Feng Yu absolutely did not want to see.
Because Feng Yu refused to authorize, and the sales channels had already been defined, even if some companies wanted to sell Fengyu brand VCDs or Aihua brand VCDs, Feng Yu could not sign contracts with them, otherwise Feng Yu would have breached the contract. The domestic channel is owned by Taihua Trading Company, and all overseas sales are handed over to the Fu family.
What Feng Yu did made the Fu family very touched. There was obviously a chance to kick the Fu family away, but Feng Yu chose to give up. This young man is still very particular.
Only Fu Rongjin didn't think so. He felt that it was his son Fu Guangzheng who helped Feng Yu too much. Whether it was the construction of the new factory of the machinery company or the establishment of the Aihua Electronics and Fengyu Electrical Appliances factories, Fu Guangzheng was busy. Feng Yu cannot do without Fu Guangzheng, nor can he do without the Fu family's management team.
He also secretly encouraged Fu Guangzheng several times. Feng Yu couldn't do without your help, so you didn't want to ask for more equity? It’s not free, you can buy it with money. If you don’t have enough money, I can give it to you.
But Fu Guangzheng refused again and again. He understood Feng Yu's character. People like Feng Yu were the kind of people who looked generous but were actually stingy to death. If he made this request, it would be fine if Feng Yu agreed. If he didn't agree, what would he do? Is it divestment
The divestment will indeed cause Feng Yu a lot of losses, but it will not break his bones. Feng Yu can definitely ask the lower-level managers to step up first, and then poach people from other companies with high salaries. But Fu Guangzheng will lose an opportunity to make a lot of money with Feng Yu, which will do more harm than good.
Fu Rongqi thought so too, and Fu Rongqi also said that it would be best to get closer to Feng Yu.
Feng Yu looked at the August vcd sales report. It was still not ideal. He couldn't help but sigh. He was taking too big a step... It seemed like he was screwing up! (To be continued.)
ps: Fourth update, additional update for snake~. There is another chapter behind