It was the end of October, and Feng Yu was planning to prepare for this year's New Year's Day awards show, but suddenly he received a call from Jiang Wanmeng. Pirated VCD discs appeared on the market.
There is no particularly difficult technology for optical discs. If you can produce CDs, you can produce VCD discs with just a little research. The cost of recording this VCD disc is actually not high, only about one yuan. For one movie and two sides A and B, including outer packaging and transportation, the cost will not exceed three yuan.
Genuine VCD discs are measured based on Fengyu brand pricing, which is basically between ten yuan and thirty yuan. The ones priced around ten yuan are old movies, old music videos, etc. The ones priced at thirty yuan are mainly new movies and new song MVs. As time goes by, the price slowly decreases.
Whether it's a 30-yuan or 10-yuan CD, the VCD company earns the same amount, with different ways of sharing. Feng Yu originally thought that this would not leave much market space for other competitors.
After all, whether it is Fengyu brand or Aihua brand, the CDs produced can be sold at VCD sales points. If you buy VCD, you have to buy a few CDs, right
But Feng Yu prevented the piracy of VCD players, but not the piracy of optical discs. Whether you listen to music or watch a movie, a CD that costs five yuan is no different from one that costs ten yuan.
Especially those small video halls. They originally made money by playing this kind of video tapes. They only charge 50 cents per person for a movie. Naturally, the lower the cost, the better.
Feng Yu sent people to these places to promote VCDs, which indeed increased VCD sales to a certain extent, but pirates also discovered business opportunities.
He went to the video store outside to see if the situation was as serious as Jiang Wanmeng said.
"The sky and the earth are long, passers-by are in a hurry, the tide is overdue and ebbs; grudges and grudges, life and death, how many people can see through it? The world of mortals is rolling..."
In front of the video store, a loud speaker was deafening, playing Ye Qianwen's "A Chic Walk", a song that pushed Ye Qianwen's career to the top.
Feng Yu saw many people entering the video store, but when they came out, most of them bought tapes. Some people came out with video tapes, and only a few people came out with CDs or VCDs. CD.
It seems that it will still take a few years for optical discs to replace magnetic tapes and video tapes.
"Whatever you want, go in and pick it yourself. If you can't find it, you can ask me. We have everything in the store. Just tell me, and even if it's not available right now, I can help you find it." The shop owner saw Feng Yu coming in and enthusiastically asked. said. The service attitude of private video stores is better than that of state-owned stores.
"Where is the VCD disc?"
"The shelf in front is for songs on one side and movies and TV series on the other."
If you want a VCD disc, that means you have a VCD player at home. This disc is much more expensive than the tape, and he earns more, especially the purchase price of this disc is now even lower!
Feng Yu scanned around the shelves, including some singers' concert videos and some miscellaneous songs. Feng Yu didn't know which ones were produced by his company and which ones were pirated.
But when he saw a CD with a mix of Mandarin and Cantonese, he knew it might be a pirated version. Their company would not produce such a mix of CDs. Especially when he saw MJ's concert CD, Feng Yu was sure that it must be pirated.
MJ's contract belongs to Sony. How could Sony sell the copyright to Feng Yu? It would be fine if this box was printed by another company, but it happened to be printed by Fengyu Audio and Video. This is absolutely impossible!
However, the pirated discs at this time were not as shoddy as in the previous life. Even the packaging was exactly the same as the genuine ones. If a store sells pirated products, it will no longer sell genuine products because piracy is more profitable. Feng Yu suspected that most of the items in this video store were pirated.
Turn to the other side and watch movie discs, including those from the Mainland, Hong Kong, Taiwan, Europe and the United States, as well as some classic movies from the past. With the packaging on each disc, you can never tell that it is a pirated copy.
But Feng Yu knew that there must be something wrong here. Is it time to get a laser anti-counterfeiting mark? But it seems that this is easy to imitate, after all, they make laser-burned discs.
"Brother, have you finished picking?" The shop owner came over and asked. There was a woman sitting at the door, maybe his wife.
"How do you sell these two plates?"
"Eighteen for one, you can give thirty-five for two."
Feng Yu deliberately looked embarrassed: "Can't it be cheaper?"
"Hey, our purchase price is quite expensive. Let's see. If you really want to buy it, two thirty-three pieces are already the cheapest price." The shop owner looked like he was giving in a big profit.
"Don't fool me, why did I hear that other people's prices are ten yuan a piece?" Feng Yu wanted to test the bottom price.
"Does their quality compare to what I have here? Look, all the CDs I have here are genuine. The sound quality and picture effects are better than theirs. Forget it, make a repeat customer, two for thirty, you can't It couldn’t be cheaper.”
"Okay, thank you. I want these two."
Feng Yu returned home and put a CD into the VCD player. After the video played, Feng Yu's brows furrowed tighter and tighter.
The clarity and sound quality are not bad at all, and the videos on the disc are copyrighted by Feng Yu and others. If it was produced by Sony itself, it would be okay, because it is difficult to import, and the volume of imported products would not be large. Besides, it would stimulate VCD sales in a disguised way.
But it happened that this was a pirated version of the Wind and Rain Card, which made Feng Yu quite helpless.
Feng Yu called and contacted Fu Guangzheng to discuss the matter and what to do.
"Brother Feng, we don't need to pay attention to this, right? Our own CDs are selling pretty well. Only with more CDs can VCD players sell better. By then, they will be just like ordinary TV sets and become a must-have for families." Electric appliances. Besides, we don’t have the copyright to many movies and music, and if others want to watch them, what should we do?”
"Then are we going to tolerate it?" Feng Yu asked. Last month, he asked Hu Ge to stop making pirated games, and the Xiaobawang game console was officially discontinued.
"Their piracy will harm our interests. Did you know that some pirated CDs are more expensive than our genuine CDs? And they also use our brand name, which is definitely not good for the brand image. What if? What should we do if someone accuses us of being a fake?"
Fu Guangzheng was shocked: "You mean, there are big companies supporting this and deliberately condoning it?"
"I've seen a lot of Sony movies and music videos, and I feel like there's something not simple here." Feng Yu suspected that this was a pit dug by Sony for him. When Sony sues him for infringement, all his discs will be removed from the shelves and subject to inspection, which will inevitably cause the VCD market, which has just begun to improve, to regress again!
Feng Yu also started making phone calls, looking for connections, and found out who was doing the piracy, even under the guise of wind and rain! (To be continued.)
(End of chapter)