Songjiang brand sedan has developed three models and six models, namely Mingming Olympic, Red Star and Cross-country, and has begun to try mass production. Of course, we did not dare to increase production at the beginning. The two branches built first, combined with all models, had a monthly output of less than 1,000 units.
Several large domestic automobile manufacturing companies thought it was a joke when they began to know that Bingcheng Machinery Company had launched an automobile manufacturing project, especially focusing on the development of small cars.
You, who make tractors and motorcycles, can also make good cars
When it comes to motorcycles and tractors, Bingcheng Machinery Company may be the top one in the country. Whether it is in terms of sales or product quality, Bingcheng Machinery Company may become the number one in the country.
But in terms of cars? Not to mention that the domestic car market has just emerged, even if it is already booming, with so many old brands like ours, will it be your turn for Songjiang cars to become popular
We adopt advanced technologies from Germany, the United States and island countries, import their production lines, and have their experts provide guidance. What about Songjiang cars
What? They hired Soviet car manufacturing experts
Stop kidding me, are there any good cars in the Soviet Union? Soviet cars are noisy, old-fashioned, and uncomfortable to sit on. In recent years, China has stopped importing Soviet cars. Oh, no, it’s the former Soviet Union.
The one most waiting for a joke here is FAW in Jilin Province.
Bingcheng Machinery Company poached many people from them, many of whom can be regarded as technical backbones. He still remembers the scene when Bingcheng Machinery Company held up a banner in front of their factory looking for someone!
He was waiting for the scenario where no one wanted Bingcheng Machinery Company's cars, and then had to sell the car manufacturing plant. At that time, he will be able to acquire one or two factories to expand FAW's production capacity. Well, at the same time, he will also poach all the people from Bingcheng Machinery Company, not just technicians and skilled workers, but also ordinary workers, leaving them unavailable!
…
When everyone looked at the decline of Songjiang cars. Feng Yu, Fu Guangzheng and others were full of confidence. They test-drove six vehicles, ranging in price from the lowest retail price of 120,000 to the highest retail price of 500,000. There was also a diesel off-road vehicle. This is not available in the domestic market.
But how to publicize it has become a difficult problem hanging over everyone's heads.
What Fu Guangzheng meant was to place advertisements in major media, especially CCTV advertisements, and to invite celebrities to endorse them. It is best to hold an auto show and make the scene as big as possible. The most important thing is to increase brand awareness.
Nowadays, among Chinese people, the Songjiang brand is still in the image of a motorcycle. If they rashly launch a car, no one will dare to sell it. After all, there are imported cars and domestic joint venture cars, the quality and after-sales service of which are guaranteed, but we have nothing.
Feng Yu asked someone to do the calculation. It would actually cost hundreds of millions of yuan to establish a complete after-sales service and repair point in every provincial capital! Unless he can make it the same as the 4S stores in his previous life, charging higher than the market price to ensure making money, otherwise he will definitely lose money.
But if there are no after-sales repair points, it will give others the feeling that you do not provide after-sales service, which will reduce customers' desire to buy.
Another point is that the price of cars is too high, and those motorcycle agents have no strength at all. If you are an agent selling cars, even if you only sell two units of a model, it will still cost you two million, but you only need one store. How could it be possible to only get into these few cars? There are also costs such as storefronts and salespeople, which they can hardly afford.
Feng Yu has considered these issues before. His opinion is that the initial agent can provide the car to the agent first. Agents only need to pay a deposit of one million. But when selling, the payment must be credited to the account of Taihua Trading Company, and then Taihua Trading Company will settle the payment with these agents. This is also the sales model commonly adopted by many 4S stores in later generations.
Bingcheng Machinery Company can send one maintenance person to each store, and the store itself can hire two more, which should be enough for the time being. Songjiang brand cars are relatively durable.
In this way, the prototype of the 4S store in the previous life was formed. The disadvantage was that it could not withdraw funds quickly, which would put great pressure on the machinery company. Once sales are not smooth, it may cause the capital chain to break. If it is more serious, then we can only cut off our strength and stop production of all automobile factories.
But if the sales are good, this can form a sales network faster and increase sales faster, and it is indeed much easier than setting up their own sales stores.
Li Mingde is somewhat opposed to this. If you look at automobile manufacturing companies such as FAW and Second Automobile Works, don’t they all have their own stores and sell their own products? If you give your car to someone else, what if someone else runs away? With a deposit of one million, you give the other party a dozen cars that cost more than two million. How big is the risk here
At the beginning, Li Mingde objected to Feng Yu's large dish shop. There is no such a big market in China. Why do you have such a large layout
Although only two branches have started production now, aren't other branches also under rapid construction? Production will gradually begin early next year. What will happen if car sales are not good by then
Feng Yu smiled. He also had a second sales method, which was the salesperson sales model.
Just like in the United States, door-to-door sales are a very common sales model. A good salesperson's annual income is equivalent to that of a corporate executive. And when they sell products, they don’t even need to have them in stock. They will bring customers back to the factory to see the products, so that they can decide whether to buy them.
Of course, we don’t ask them to go to ordinary people’s homes to sell, but to let them go to government agencies to sell.
As soon as this method was mentioned, both Fu Guangzheng and Li Mingde agreed very much. In the end, Feng Yu decided to adopt a two-pronged approach. While handing over the car to those motorcycle agents for continued agency, he also mobilized the sales staff of the machinery company to go to various government agencies to sell it.
If Feng Yu's memory is correct, next year will be the year when the number of official vehicles in China will skyrocket. It seems that even deputy~department~level cadres will be equipped with special vehicles. In some areas, even the section chief has a special car!
There are many reasons for this. For example, in this five-year plan, investment promotion has become the focus of the examination, which is related to the promotion of leading cadres; for example, the surge in domestic car production, or the surge in joint venture car production, has led to a further decline in car prices. , and fiscal revenue has increased, more and more officials also feel that they should be equipped with cars, improve their treatment, etc.
This is a good opportunity for Songjiang cars to make a name for themselves. It can be said that Feng Yu personally participated in the design of these six cars. He provided the creative ideas, and Mike Liu and the others designed them specifically.
The three types of vehicles are traditional cars (National Olympics), SUVs (off-road) and commercial vehicles (Red Star).
The target rivals for sedans are Santana, the target rivals for SUVs are Cherokee and Jeep, and the target rivals for commercial vehicles are Mercedes-Benz and Audi!
In order to sell, Feng Yu and Fu Guangzheng also began to find officials with good connections and started public relations with government agencies, in order to sell the car to the leaders first, so that the people below would consider the Songjiang brand when choosing!
The first stop Feng Yu chose was CCTV! (To be continued.)
PS: This is the third update, there are two chapters ahead. Thank you City Olive, I think I am fine, Bird Shit flying in the air, Little Bookworm accompanies me every night, Calabash Fairy, Book Friends 160317221649321, When will the misery leave me, Maple Leaf in the Wind, Hao Thank you for your tips from book friends such as Rogue Pi Feng and Liu Yun.
(End of chapter)