Coming out of the central stage, Feng Yu was very unhappy. This is CCTV, and we only ordered thirty cars! The total price is less than four million! It is said that this was an over-purchase. Originally, the ministry only approved the purchase of twenty vehicles.
In the previous life, a county had to purchase cars, and that was more than that, right? At that time, if a leading cadre held other positions concurrently, he might have more than one car. The current government is really too poor!
The station director rides the Songjiang-National Olympics luxury model, and the deputy director rides the premium model. The leaders below can only get the economic model worth 100,000 yuan. If it weren't for the several Songjiang-cross-country and Songjiang-Red Star models, Feng Yu wouldn't want to If you sell it, you won't make any money at all, and the profit is far less than that of Songjiang Motorcycle. If a motorcycle costs four million, the machinery company can earn at least more than one million, but the gross profit of these cars is only a few hundred thousand.
It will definitely be fine in two years, Feng Yu kept comforting himself.
CCTV purchased a batch of Songjiang cars to give Li Mingde and other people in the machinery company a shot in the arm. Even the Bingcheng city government did not purchase Songjiang cars this time. They thought that the car branch would definitely lose money. Feng Yu told them very clearly that the current main target consumer group of this car is government agencies.
But just when they thought they might not be able to sell even one car before New Year's Day, the first order came. And it was not one or two cars as they imagined, but thirty cars.
Of course, these thirty vehicles are still insignificant compared to the current production of one thousand vehicles per month, but it is finally a good start.
Wu Zhigang contacted all the agents, but none of them were willing to pay a deposit of 1 million to act as agents. They could do it without paying a deposit. They have to come up with money to rent a store and a deposit, which puts them under a lot of pressure.
Although they have made a lot of money from Songjiang brand motorcycles this year, they have become rich in a short period of time and spend their money quickly. There simply aren't that many funds.
It is worth mentioning that the production and sales volume of Songjiang brand motorcycles this year is already the second in the country, exceeding 250,000 units. As some factories are completed and put into production next year. The production and sales of Songjiang brand motorcycles will continue to increase, and they will definitely become the leader in the domestic motorcycle industry!
Didn’t you look at the newly launched motorcycles on the market? Their appearance has begun to imitate Songjiang brand motorcycles. The current model design of Songjiang brand motorcycles is the trend of the Chinese motorcycle market.
But the bad news is that some motorcycle manufacturers have also discovered the benefits of celebrities advertising. The advantage of advertising on CCTV is that there seem to be several CEOs of motorcycle manufacturers in CCTV’s advertising bidding and auction.
Those agents were not willing to be car agents. This made Feng Yu very angry. He asked Wu Zhigang to be tougher. Did he not deal with them for a long time? They all thought that Taihua Trading Company could not do without them
Wu Zhigang's attitude became tougher, but it still had no effect. They really have no money! However, they all said that they can each buy a Songjiang brand car to express their support for Songjiang brand cars.
Damn, there are a total of more than 20 agents. If each one buys one, even the most expensive one, how much profit can be made? It’s just a drop in the bucket!
At this time, Wu Zhigang came up with a method, which was the method adopted when selling motorcycles last year. The one with the best motorcycle sales will be rewarded with a motorcycle. Then the Songjiang car sales leader will be rewarded with a car!
As the saying goes, under heavy rewards, there must be brave men, such a big reward. Are you afraid that they won't do their best
Feng Yu thought for a while, this was a solution, but he had to set a bottom line. You can't just sell one to one person when no one else has sold one, and then reward him with one. Then didn't he earn a car in vain
Feng Yu thought for a while. A stipulation is set that the annual sales volume is no less than 500 vehicles in order to compete for this award. If the sales exceed 1,000 vehicles, no matter how many dealers complete it, everyone will have one, and the first place will still have one. A cash reward of no less than 300,000 yuan.
I am afraid that only a few agents who control the capital area and coastal markets can fulfill this condition. Others should also be able to guarantee annual sales of around 300 vehicles, right
Feng Yu was cruel and first provided them with sample cars, which only required a deposit of 500,000 yuan. All six cars were sent to them, but these agents must ensure that they have a store that can display these six cars, even if they only put them on display. It can also be done inside a motorcycle shop.
Now these six cars only have one bright black color scheme. Bright black is actually one of the colors that is most afraid of getting dirty. Moreover, the quality of the paint on the body of the economical version is also average. If it is exposed to wind and sun, it will be damaged. what to do
If it is sold and damaged, you can get it back for after-sales warranty, but if it breaks down before it is sold, then who will buy a Songjiang brand car
With a deposit of 500,000 yuan, you can take delivery of six prototype cars. Now all the agents agreed. Some even asked if they were agents in two provinces. If they also had 500,000 yuan, they could take delivery of 12 cars. .
When Feng Yu heard this question, he almost died of anger. These people are thicker-skinned than Wendongjun! I’m talking about a province!
"The retail price must be as specified by us, and 5% is your agency fee. Each payment must be transferred to the account of our Taihua Trading Company, and then we will return the agency fee to your account in the same month. You can also see You see, I sold thirty cars to CCTV in one day, so you don’t need to tell me what your sales target is, right?"
These dealers also have connections with the government. They have sold motorcycles to government departments for a long time. Now they are just replacing the motorcycles with more expensive cars. But each of them also knows which units have money to buy and which units have absolutely no money to buy.
Take the cheapest car with a retail price of 120,000 yuan as an example. If they sell ten cars, the agency fee will be 60,000 yuan. Even if they can only sell twenty or thirty vehicles every month, the annual agency fee will be one to two million, and all they have to pay is a deposit of five hundred thousand and store rent.
How could they miss such a good opportunity? If the deposit for the motorcycle hadn't been increased, they wouldn't have been able to raise the million.
Of course, if Feng Yu offers such favorable conditions, he must also have the requirement of guaranteed sales. He inquired about it and found out that this year's Santana production exceeded 80,000 units and was sold out, while the Audi 100 exceeded 20,000 units and was also sold out. Most of them are purchased by government agencies.
Next year, these outputs can increase by 30%, and market estimates still have great potential. With the addition of Songjiang brand cars, it shouldn't be a problem. The premise is that we can get purchase orders from government agencies.
Fortunately, Feng Yu sold some to CCTV, which can be regarded as setting an example. CCTV, as the mouthpiece of the country, has purchased Songjiang brand cars. Are the units below that want to buy cars not following suit
As long as these agents can sell 10,000 cars this year, Songjiang Brand will not lose money on the automobile project! (To be continued.)
PS: There is another chapter ahead. The update of Laosi is not slow. When it was limited and free, it was specially updated. The limited exemption means that Laosi doesn't get a dime. Laosi asks himself that he is being kind. He updates less when there is no limit on exemption, and then fakes the explosion after the limit on exemption. During the limited period, everyone can read books for free. Can't we give the recommendation tickets, monthly passes, etc. to the fourth child
(End of chapter)