When signing the contract, Cheng Baojun's eyes dodge. After Feng Yu finished signing, he threw away the pen: "Cheng Chu, what's going on with this auction? Do you need to give me an explanation?"
"What's going on? This auction is fair and open. Is there any problem?"
"Really? In that case, then take out everyone's quotations and make them public for everyone to see. Otherwise, I will go to the leader to comment. I think there is something fishy about this advertising auction. If someone else I know, I'm afraid it will be difficult to sell your advertisement next year." Feng Yu sneered, are you pretending to be like this
"Ahahaha~ Mr. Feng, look, among the remaining advertisements that have not been auctioned, there are also good time slots. You choose first. If you choose the rest, I will publish them and sell them to others." Cheng Baojun said sarcastically. At the same time, he handed Feng Yu a list of advertising time slots with a set price on it.
Feng Yu nodded with satisfaction, that's pretty much it, go to the road!
But when he took the list and looked at it, hey, why did the price of this advertisement increase by 30% compared to last year? Because the auction prices are quite high, I think all advertising prices can be increased, right
"I want all these advertisements, and you can give me a discount." Feng Yu handed the list he had checked to Cheng Baojun.
Cheng Baojun took a look and said, "Hey, Feng Yu checked sixteen advertisements in one go. He didn't dare to discount all of them."
"Mr. Feng, is this too much? Does your company use so many advertisements? I only saw half of them. Too many advertisements are a waste. I have the final say on the price, and I can give you a 92% discount. "
"I have many companies, but I feel like these are missing. 20% off is also called a discount? 15% off, that's it. Prepare the contract quickly, I have to go to the last rehearsal of the New Year's Day party to see it."
Cheng Baojun calculated that it would be nearly a million less. However, this price is still several million more than last year. And it seems that if he doesn't agree, Feng Yu might actually go to the leader, even though the leader also knows about it. But it will appear that he is very incompetent. Anyway, he had this right, so he might as well sell it to Feng Yu, so he happily prepared the contract, signed and sealed it, and sent Feng Yu out in person.
Feng Yu signed, which means that others can accept the 30% price increase. He has significantly increased advertising prices again this year, and it seems he has succeeded again!
Feng Yu doesn’t plan to go to this year’s New Year’s Day awards show. CCTV issued a notice that you can hold banners, but you are not allowed to shout slogans. It will have a great impact on the party!
If you don’t want to shout, don’t shout. Anyway, Feng Yu has also inserted all the advertisements that should be inserted.
This year it will still be recorded and broadcast, but after research, CCTV believes that next year, it can be changed to a one-hour delay. In a year or two like this, maybe the New Year's Day party can be broadcast live.
Audience friends, after all, they still prefer to watch live programs. And live broadcast. It is also an affirmation of ability!
After the party, the copyright was naturally obtained by Feng Yu and handed over to Jiang Wanmeng to burn a CD. The old rule is, don't sell it, just use it as a gift for VCD players.
…
After New Year's Day. The final exam came as scheduled. After the exam, everyone else returned home, but Feng Yu still wanted to stay in the capital. This time, he may have to celebrate the New Year in the capital.
During the rehearsal of the New Year's Day Party that day, Feng Yu said that the dance beauty of the New Year's Day Party was about to surpass that of the Spring Festival Gala. Director Jia casually said that it was not because of insufficient funds that the Spring Festival Gala stage was not that good.
Feng Yu understood as soon as he heard it, was he asking for money? But at the same time, it is also a good opportunity. So Feng Yu discussed with Director Jia, how about I also sponsor some money for the Spring Festival Gala
However, Feng Yu's sponsorship is not completely free. He wants to be a director, and CCTV cannot agree to it. But CCTV agreed to allow Feng Yu to intervene in the stage layout, program arrangement, etc.
What Feng Yu wants is this sentence. Not only are the company's products placed on the tables of the guests in the front row, but also the programs on the stage, as long as there is a table, representing home or office, will be placed on the table. Super electric fan.
Feng Yu also made some suggestions for some programs. In fact, I just changed the script a little and added advertising placement.
I sponsored the money. During the live broadcast, it’s not too much to give a close-up, right? Not too much, just three seconds. The advertising effect of the Spring Festival Gala is even better than that of the News Network!
It's just a pity that Bald Chen and Zhu Simao have no works this year, which makes Feng Yu a little regretful. Their popularity is currently the highest in the country.
Why is there no program for children at this party? Let’s add a children’s song chorus. There must be two songs in it, one is “Our Motherland is a Garden” and the other is “I am a Little Green Dragon”. Also, this song must have a dance partner, right? There must be some cartoon characters that children are familiar with and like, right
I think Lehaha’s cartoon image is good, and the actor who plays the little dragon can also appear~~~
At the New Year's Day awards party, what surprised Feng Yu was that the most popular program at the scene was not the sketches of domestic comedy celebrities, nor the singing and dancing of Hong Kong and Taiwan singers, but the chorus song of a child - "I am a Little Green Dragon" 》.
"I have horns on my head and a tail behind me. No one knows how many secrets I have... I am a little dragon, little dragon, little dragon. I have many little secrets, little secrets, little secrets... I won't tell you. You, I won’t tell you, I won’t tell you…”
After not watching TV for a long time, Feng Yu didn't even know that "Little Dragon Man" had already been broadcast, and its popularity this year was comparable to "Journey to the West", with young and old alike killing it.
When the children performed this song, many people in their thirties and forties below actually sang along, and Feng Yu was shocked.
After the party, Feng Yu told Zong Qingxian to sign this kid quickly. He would be the protagonist in the advertisement for Lehaha Ad Calcium Milk!
This kid is even more popular than Jin Wanjun this year! If he comes to make yogurt products for Lehaha, many children will definitely rush to buy them.
In the second half of 1992, Lehaha launched AD calcium milk and green tea drinks. The market response was average and far from the popularity of oral liquids. From the fact that Lebaishi won the advertisement in front of News Network this year, we can know that Lehaha will definitely not be able to compete with Lebaishi in terms of yogurt drinks in 1993.
But Lehaha's oral liquid is still the only one with no competitors. Advertising green tea drinks this year should also open up some sales. Last year when there was no advertising, we didn’t lose any money. With advertising this year, it will definitely be good.
…
What's the point of this magic show? It turns into an orange or an apple. It turns into an Aiwa Walkman. It can be given to an audience on the spot.
There is also the cross talk "Auction" between Niu Qun and Feng Gong. The things auctioned in it can be our products. A Walkman, a super electric fan, a VCD, or even a motorcycle will do. Physical performances can be put on the stage.
There is also Zhang Guoli's sketch "Promotion", which can also promote our products. After the performance, these things can be given to the actors, and some can also be given to the stage.
Director Jia asked Feng Yu to help arrange the stage design and arrange the program, but Feng Yu used all the products to the Spring Festival Gala stage. In the program... (To be continued.)
ps: Second update, thank you to book friends such as 0 Gen, Liu Yun, Simple Sea Fury, Wu Dangkong, Calabash Fairy, 9 Invincible Little Ant 9, The Novel Man Staying at Home, Leng Nu Feng Huo, etc. There will be more to come. have