When they first saw this advertisement, many people were confused. Epworth pager? Aihua, isn't it the company that produces Walkmans? Oh, by the way, it also produces VCDs.
But these two products are somewhat related, at least they can barely be considered music electronics. But what about pagers? These are information electronic products, two completely different fields!
But just as Feng Yu expected, Aihua's brand still has a lot of influence, especially in China. Many people have begun to wonder, how effective is the pager produced by Aihua
At the beginning, everyone took a wait-and-see attitude, which Feng Yu also thought of. If it were him, a brand that produces Walkmans, and pagers, he would be very hesitant.
However, Feng Yu believes that judging from the current pricing of Aiwa pagers, it will definitely attract some users who want to try it first. After all, it is much cheaper than Motorola. The other two brands of Chinese pagers, nec and Songxia, are because they are island countries. Brand, although the quality is good, the sales volume is very average.
Although China's boycott of island products has passed, it is an irreversible fact that island products have been hit hard, and many island brands have begun to lose money in China.
Although the government of the island country has protested, China has responded. We have called on everyone to consume rationally, but we cannot force others to buy products from your island country, right? If your quality is really good enough and the price is cheap, why can't you sell it
The island government seriously suspects that this is a conspiracy led by the Chinese government. Just to protect the development of domestic enterprises, just like South Korea, this seriously violates the agreement between the two countries.
But they couldn't find any evidence. I can only suffer the loss of being dumb. If they want to break up with China, they are still reluctant to part with this huge market. Once fully developed, it will definitely bring huge profits to the island countries' enterprises. In particular, the economic crisis in the island countries has not yet passed. The Great Depression of the past few years has just eased, and they urgently need the Chinese market.
If you really want to tear up the agreement. Then the United States, Europe, etc. will quickly sign various cooperation agreements with China and kick the island countries out, then their losses will be even greater!
What else can be done? Hold your nose and admit it. Products that will be sold to China in the future. It can no longer be a second-class product, let's change it to a second-class product like the one in the island country. As for those inferior products, they can be sold to other countries in Southeast Asia.
However, because the markets in other countries have not been developed, the cost of products provided to the Chinese market has increased a lot. As a result, their profits continue to decline. And with the continued decline in sales. Many of their companies cannot survive!
Fortunately, Songxia still has a lot of profits from televisions, video recorders and other products. The only products of nec in China are pagers. On the market now, Motorola's Chinese pagers account for more than 80% of the market share. Nec and Songxia almost share the remaining 20% equally, and there is still some profit.
They don't dare to withdraw from the Chinese market, just like Sony. After you exit, you want to come in again. But it’s too difficult. At least they can continue to promote the brand. If they have new products in the future, they may not be able to open up the Chinese market.
But just when they were thinking about how to increase sales and expand profits, the Aihua pager, known as the Chinese people's own pager, appeared, and this gave them a heavy blow!
The price of Aihua pagers is several hundred yuan lower than the lowest price of their Chinese pagers, and they really wonder why this Aihua pager has been sold nationwide so quickly
It is obviously a private company, but it has received such support from China. How can they play with it
Nowadays, Epworth pagers appear in every post office, shopping mall, and even at the counters of stores that specialize in selling communication equipment!
…
In a shopping mall, a middle-aged man stood in front of the pager counter, looking at the pager in front of him and not knowing which one to buy.
"Sir, do you want to buy a pager? Do you want a Chinese or digital one? In Chinese, I recommend you to buy this domestic Aihua pager. It is advertised on CCTV. The quality is guaranteed and the price is cheap. The money saved is enough to activate A year in business!”
"Is this Aihua good for use?"
"It must be useful. My brother bought this. If it's not good, can I let my brother buy it?" the salesperson continued.
"Okay, get me one and activate the service for me."
…
In just one week, Aihua Chinese pagers were remembered by many people. I don’t know if it’s because of the advertisement or the low price.
At this time, Motorola could still guarantee sales with its strong branding capabilities, but the sales of Chinese pagers in Songxia and nec began to decline!
Aihua's reputation has grown. Many people say that Aihua's pagers have a more beautiful appearance and innovative button designs.
They also saw that Aihua relied on its strong advertising capabilities, strong sales channels and low prices to compete with them in the market.
They also want to lower the price, but they simply can't. First of all, like Motorola, they need to purchase the Chinese character system patent for Chinese character pagers. Secondly, they are produced in factories in island countries and need to pay a lot of taxes to enter the Chinese market. Motorola is different. Motorola has factories in China, its costs are much lower than theirs, and its taxes are even lower.
Compared with Epworth pagers, they would have no advantage if they entered into a price war. Not only does Aihua have low labor costs, it is also tax-free. And as production increases, costs will further decrease. If there is really a price war, Nec and Songxia will definitely suffer serious losses.
If the losses allow them to seize the market, that's fine, but even if they sell at lower prices, the market won't be able to seize it, and there's still the giant Motorola!
Motorola has also taken note of Epworth pagers, but they are not worried about it for the time being. Although the Epworth pager seems to have aggressive advertising, it has not been able to shake Motorola's position.
So what if the price is cheap? Our Motorola brand adds a thousand RMB worth of value to a pager! If it weren't for the fear of the defendant's monopoly, Motorola could have launched a price war to squeeze out other brands and monopolize the huge market in China!
…
Feng Yu hung up the phone and felt very dissatisfied after listening to the sales statistics compiled by Li Shiqiang. When the communications market has been developed and the demand is increasing day by day, it took half a month to sell so much? Isn’t the advertising effective
It seems that he still needs to clear up the relationship and get some policy support, such as letting all postal business outlets promote Aiwa pagers. Then he will definitely be able to increase sales to a level that he is satisfied with in the short term!
In a few months, with the installation of the production line and the commissioning of the new factory, the production of Aihua pagers will increase. If the sales have not yet opened up by then, how can we talk about occupying the Chinese market? His goal is to become the leader in China's pager market! (To be continued.)
ps: The sixth update, additional updates for collections reaching 16,000. The fourth child got up before six o'clock in the morning, took a nap at noon, and continued to write hard in the afternoon. Today is the sixth update. Why don’t you guys give me some encouragement
(End of chapter)