"Feng Yu, is this your plan? Do you think you can quickly increase the sales of these drugs with advertising?" Zhang Ruiqiang threw the plan on the table and looked at Feng Yu with some dissatisfaction.
"Don't you think? Although these are medicines, they are all over-the-counter medicines. That is, medicines that you can buy from pharmacies without a doctor's prescription. And what are the functions of these medicines? Zinc supplementation, calcium supplementation, blood supplementation, and vitamin supplementation Wait, the important thing is the supplementary word!"
"But these are indeed medicines. How come your expected sales are so high? Are you planning to fool people into thinking they are health care products and then buy them at a high price?" Zhang Ruiqiang angrily yelled.
"High price? Although this product is more profitable, our profit is far less than that of health care products. But I can guarantee that our sales will be huge. We make small profits but quick turnover." Feng Yu said easily.
From the popularity of Lehaha Oral Liquid, we can see how much people nowadays care about the growth and development of their children. What does Lehaha have? Isn’t it an oral liquid similar to Jianweixiaoshi tablets? It makes children have a good appetite and make their food delicious. This is the core selling point of Lehaha.
As for this oral liquid, many foreign businessmen have come to negotiate and purchase the formula. The problem of children not liking to eat is not just in China, but in many countries around the world. Of course, this does not include Africa. In many countries there, children want to eat but cannot.
If a child doesn't like to eat, what parents are most worried about is that the child won't grow taller, is not strong enough, and is unhealthy. At this time the solution comes, just make up for it.
Vitamins, zinc, calcium and other trace elements necessary for the body can be supplemented by taking our medicine. This is science. Even zinc deficiency is one of the causes of anorexia.
The advertisement he prepared focused on these, and he believed that the sales would not be bad.
"Just based on this advertisement, just this sales team you prepared? Those pharmaceutical company cadres who were dismissed by you?" Zhang Ruiqiang still felt that he could not accept Feng Yu's statement. Although Feng Yu originally promised to guarantee a certain amount of profits within a year, Zhang Ruiqiang believed that Feng Yu was relying on his strong sales channels, such as Taihua Trading Company, rather than the grassroots team that had been formed.
He doesn't like the sales team or the cadres of pharmaceutical companies. He doesn't do much, and he knows that he needs to be treated accordingly every day. He has long been fed up with it.
"That's it! I promise you a surprise!"
…
On May Day, Feng Yu replaced some of the advertisements on CCTV with these drug advertisements from Bingcheng Pharmaceutical Group. Zinc gluconate and calcium phosphate are advertised to mothers and children, blood-tonifying oral liquid is advertised to women, and high-calcium tablets and Jinvita are advertised to the elderly.
What these advertisements teach is the scope of application of a drug, and at the same time they promote that it is produced by a regular manufacturer and is definitely not a miracle drug.
At this time, a miracle drug happened to pop up. It claimed to extract nutrients from Chinese soft-shelled turtles and combine them with traditional Chinese herbal medicine to improve intelligence and brain, nourish the kidneys and strengthen the body, and extend life.
And who is the spokesperson? Coach Ma! This super miracle medicine is called - Chinese Turtle Essence! That is, the "sacred water" that students from other departments drink at the sports meeting!
Feng Yu didn't even know that the Chinese Turtle Spirit also bought CCTV's advertising this year. No wonder he saw Coach Ma during the CCTV advertising bidding meeting.
However, this magical medicine was extremely popular in its previous life, and its influence was no less than that of Brain Damage Gold. Because Coach Ma publicly declared that his team members were able to win gold medals repeatedly by drinking this Chinese turtle essence.
Ma Jiajun is everywhere in the World Championships, Grand Prix, Asian Games and Olympic Games. Not only has he won gold, silver and bronze medals many times, but he has also constantly set various records. What world championship records, Olympic records, world records, etc.? In the track and field field this year, Ma Jiajun was undoubtedly the most popular. Even many foreign coaches came to learn from Ma Jiajun and learn advanced coaching experience.
At this time, the appearance of the Chinese turtle spirit, which was endorsed by Coach Ma, caused a buying frenzy. This is not the kind of pseudo panic buying in the previous life, but a real panic buying.
Regardless of the elderly or children, men or women, who doesn’t want to live longer? And this point, even the manufacturers of Chinese Turtle Essence didn’t expect that it would become so popular!
In just over a month, Chinese Turtle Essence acquired more than a dozen small factories to produce Chinese Turtle Essence. Even so, demand still exceeds supply!
Basically, we can comply with the advertising slogan—no gifts for the holidays this year, only Chinese turtle essence!
Feng Yu knew very well that this so-called Chinese soft-shelled turtle extract, the Chinese soft-shelled turtle extract, ultimately proved to be saccharin mixed with water. Later people jokingly said that a tortoise can feed a factory!
Moreover, Coach Ma has a unique trick to make money. He sold a commonly used medicine formula prescribed by the team doctor to Lebaishi for 10 million, and launched a "life nuclear energy". In fact, this so-called life nuclear energy , the main ingredients are amino acids and vitamins.
The cost of this bionuclear energy is estimated to be no more than ten yuan. What is the selling price? A box of hundreds! Of course, the Chinese Turtle Essence is even more ruthless, costing no more than one yuan, and it also sells for more than a hundred for a box!
Life Nuclear Energy has a sales team from Lebaishi, which has very strong sales capabilities. Although it cannot keep up with the popularity of Chinese Turtle Essence, it is currently the second-ranked health care product on the market!
So Feng Yu added an advertising slogan behind all Bingcheng Medicine's advertisements: conscience medicine, peace of mind medicine!
This advertising slogan seems to be useless for the time being, because counterfeit drugs are not rampant enough now, or even if there are already many counterfeit drugs, they have not been disclosed and everyone still doesn’t know about them.
Although these drugs of Bingcheng Pharmaceutical were quickly known to people across the country through CCTV's advertisements, the sales volume was far less than that of these health products.
You just supplement calcium and zinc, but other people’s stuff is a good way to stimulate the human body’s potential and extend life span. It’s expensive, so we’ll buy it too! Supplements, they should be expensive!
Today's Chinese people believe in a truth: cheap products are not good products! But they never thought that even expensive things might not be good ones!
What Feng Yu despises most about these health care product sellers is that they only cheat their own people and only Chinese people. If you have the ability, go abroad and deceive foreigners to bring their money back.
If that were the case, Feng Yu would still have some admiration for these people. But they didn't, they only cheated their own people, which made Feng Yu not only contemptuous, but even angry.
Aren’t you advertising on CCTV, newspapers, and radio? Promote your miraculous effects in various ways, exaggerate and even deify your effects. Then I will use the same method to give you a fatal blow! Let you also have a taste of what the power of the people is.
"Director Jia? This is Feng Yu. I would like to ask the "Focus Interview" column team to do a program. Don't worry, I guarantee that both leaders and the masses will like to watch it. Five hundred thousand? Is it too expensive? Three hundred thousand? OK , deal!" (To be continued.)
(End of chapter)