"Hey, have you read the newspaper? I always have trouble concentrating. That's sub-health. It's due to zinc deficiency in the body. How about we buy some zinc supplements for my son?"
"Is it true?" The man hung the clothes on the hanger and asked casually.
"Why not? Experts have said that he is a professor from a medical university. Isn't he much better than the doctors in our factory hospital?" The woman said anxiously.
"Okay, okay, let's buy some. How much does it cost?"
"It doesn't cost much. A few yuan per box can last for ten days. Three boxes for one course of treatment is only in your early twenties. Twenty dollars a month. For the sake of your son's health, wouldn't you give it up?"
"If you are willing to give it up, why don't you give it up? Then just buy it, the money is all in your hands," the man said helplessly.
"Didn't I discuss this with you? What's your attitude?"
"Okay, okay, it's all my fault. Is the meal ready?"
"I know how to eat every day. Lin Lin, come out to eat~~~" the woman muttered, serving rice to her husband, and at the same time calling her son to come out to eat.
…
People who smoke, drink, and like to eat sweets should increase their intake of vitamin B1. Angular stomatitis, which we often call bad corners of the mouth, including oral ulcers, and beriberi... are all caused by vitamin B1 deficiency. common symptoms.
Eye fever, angular stomatitis, etc. are symptoms of vitamin B2 deficiency. Symptoms such as reduced immunity, lethargy, physical weakness, etc. may be due to lack of vitamin B6.
Lack of concentration and prone to anemia... may be due to lack of vitamin B12... which can be supplemented by eating more grapes, oranges, kiwis... and other foods. Among them, vitamin B1 cannot be stored by the body, so it should be taken in every day...
"Honey, hubby, come and take a look. It says that athlete's foot may be due to a lack of vitamin B."
"What vitamins?"
"Vitamins, some nutrients necessary for the human body. Listen, vitamins are for life. As soon as you hear it, you will know that it must be important. I will buy you a bottle tomorrow. What is that on TV? Yes, it is called Jinwei. He supplements more than 20 kinds of vitamins, and the price is not expensive. Otherwise, your athlete's foot will be uncomfortable even at work, and it can be easily transmitted to me!"
"Is it really because of vitamin deficiency?"
"Even if there is no shortage, there is no harm in replenishing the total, and the price is not expensive. If it works, you can keep eating and avoid that, that~~~sub-healthy, yes, that's what I say."
…
Feng Yu found a way to open a sub-health column in provincial newspapers across the country, hiring local experts and professors to explain the dangers of sub-health and the diseases that are easily caused by the lack of some elements.
Of course, experts are very conservative and use a lot of words like "possibly, probably, probably, almost, probably" in their writing. But citizens don't see it that way. In their minds, since the experts have said so , then it must be right. There's no way it's possible, that's for sure.
After reading the newspapers and listening to the radio, they realized that the conditions they were in every day were sub-healthy and extremely dangerous. If they were not careful, they would fall ill.
Reading newspapers and listening to the radio can really increase your knowledge. How do you say that? Live until you are old and learn! We have also learned a lot of knowledge.
But none of them understood that sub-health is a long-term state. Anyone who is not tired at all times is called sub-health if he is tired for a long time.
When people listen to the radio and read newspapers, they choose the content that interests them. Even within a piece of text or a piece of radio, they will selectively remember something.
And just like that, they become "experts" who know only a little bit. Such experts also like to impart knowledge to others to show that they are capable and educated.
Originally, this kind of message was easily distorted, but after it was passed down many times, the distortion became even more serious. Those words like "possibility" from the experts' mouths were all passed down by them.
As for the foods recommended by experts, they are either very expensive non-seasonal fruits, or chicken, duck, fish and the like, which are much more expensive than buying this medicine!
Besides, if eating food really helps, then why produce medicine? Didn't it say on TV that all athletes take this medicine, and the athletes buy it for their families, so how can it be any worse
Eating this is better than taking that health supplement, right? What are health care products? If it hadn’t been exposed by CCTV, we would still have been kept in the dark.
This is produced by a regular large pharmaceutical factory, and it is advertised on CCTV, so it must be right. Didn't CCTV say that it has conducted a self-inspection to ensure that the advertisements are not false or exaggerated
The newspaper is also very fair. It just popularizes knowledge and concepts and does not promote any products. But this is actually a kind of marketing, knowledge marketing and concept marketing.
It is to spread some knowledge to everyone and form a kind of potential consumers. Ordinary people will want to buy products that supplement these elements or similar products after reading their columns or listening to their broadcasts, but they may not necessarily buy yours.
Next is the second marketing method, expert marketing. Through these newspaper sections and radio knowledge lectures, everyone is instilled with the concept that they are all in sub-health. Then tell them that the body lacks various elements and should be replenished in time, otherwise they will easily get sick.
Those experts and professors, after imparting knowledge on the radio, will also interact with the host and the telephone hotline. Everyone must be very concerned about it. You have said so much, can you recommend a medicine
At this time, it is implicit advertising. Experts and professors are all paid, and they all know that Bingcheng Pharmaceutical’s medicines are definitely regular and qualified medicines, so they feel no pressure when recommending them!
When people hear brand-name products recommended by experts on the radio or on TV, they will believe more and instinctively choose to buy this brand of medicine for nutritional supplements.
As for the book "Sub-Health", they were also among the participants and received a sum of money. Although it was not much, when they heard that it had been translated into more than twenty languages and published in many countries and regions, they felt a strong sense of pride in their hearts. In other words, almost all professors did not like fame.
When recommending medicines, they also recommended the book "Sub-Health". Once it was translated into more than 20 languages and sold in dozens of countries and regions, the sales of this book also began to increase.
This is something Feng Yu is happy to see. China's sales data will facilitate Fu Guangzheng's negotiations with foreign publishers. This is a best-selling book. If you buy our copyright, it will naturally cost more.
It can be said that just from selling books, Feng Yu is confident that he can make back all the fees paid by these experts and professors.
The results of it? Win-win!
Expert professors get money and fame. Without Feng Yu’s public relations, would these domestic experts be able to open columns in newspapers? Can I have a column on the radio? The same goes for foreign experts. They also need exposure to increase their worth.
And Feng Yu has done so much promotion without spending any money. Looking at the current trend, it is possible to make money selling books.
Seeing that Huaxia's sales were rising, Feng Yu lay half-ly on the sofa comfortably.
The era of national nutritional deficiencies is coming. Europeans, Americans, and Asians, your bodies are all in sub-healthy condition. You... are all nutritionally deficient! (To be continued.)
(End of chapter)