"Director Jia, let's talk about the ugly things first. I can give you the idea of this program, and I also guarantee that the ratings of this program will be very impressive, but it must be broadcast on the satellite channel. Both the first and second sets are Okay, but not three sets.”
A classic TV variety show must be used to its maximum effect. It would be such a waste if it was placed on a non-star channel!
"You tell me about your program first, and I'll see what the content is like before I make a decision." Deputy Director Jia said slyly.
"Wait a minute, I haven't finished my conditions yet. In addition to having to be put on the satellite channel, there is another very important point, that is, this program must be named after me, and I must have advertisements placed in the program, and the opening and closing credits must be It should be noted that this show is sponsored by me and I will not pay a penny!"
"What? You don't pay a penny and you want so many conditions? Where can such a good thing come from!" Deputy Director Jia said angrily.
"What if the ratings of my show can exceed that of "Zhengda Variety Show"?" Feng Yu asked with a smile.
"More than what? More than "Zhengda Variety Show"? Are you kidding me?" Deputy Director Jia rolled his eyes at Feng Yu. "Zhengda Variety Show" is CCTV's flagship variety show, and there are few people who don't like to watch it.
There are only a few CCTV programs with higher ratings than "Chia Tai Variety Show". In addition to the news network and weather forecast, it is estimated that "Eastern Space" and "Focus Interview" have higher ratings than "Chia Tai Variety Show". "Variety Show" Daguan" dare not say that!
Why can Feng Yu guarantee this
Why should Feng Yu have a bunch of classic variety shows in his mind? Some of them are not only popular in China, but also popular in the world!
"Director Jia, of course I am not joking. To be fair, are my suggestions for the New Year's Day Awards Gala very pertinent? Are my suggestions for the CCTV Spring Festival Gala very effective? Besides, are the advertisements made by my company more effective? Other companies' advertising effects are better? So my variety show must be more popular than "Zhengda Variety Show". Why, Director Jia, don't tell me that the program is not allowed to be named!"
Deputy Director Jia smiled coquettishly: "I didn't say that the program won't be named, but it doesn't make sense if you don't spend money to name the show, right?" Why is this Feng Yu always obsessed with this matter∫∵∫∵ ,, Isn’t it because I didn’t let you name it and let the CP Group name it first? You’re so petty!
"Of course it's not free of charge. I can sponsor the program's prizes."
"Prize? What do you mean?" Mr. Jia stretched his neck. Are there any prizes in the show
"Director Jia, there is a saying from above that it is called rejuvenating the country through science and education, right?" Feng Yu asked with a smile.
"Yeah, what does it have to do with this show?"
"Of course it does, and it has a lot to do with it. Because the program I designed is a new type of educational variety show that integrates fun, puzzle, knowledge, humor, tension, excitement and other elements!"
Deputy Director Jia frowned, disbelief written all over his face. What kind of show are you talking about? I'm just listening to you. If there are so many elements, wouldn’t that mean there are four different elements? A program. One core element is enough, and you can add one or two more elements at most. If you put so many elements together, this show will definitely not have any highlights!
"You do not believe?"
Deputy Director Jia shook his head and said firmly: "I don't believe it!"
"Then let's make a bet? This show will air for four episodes. As long as you promote it as I say, it will definitely become the ratings champion of variety shows. If it succeeds, then the permanent naming rights of this show will belong to me, including the content in it. Product placement, sponsored ads at the beginning and end of the film, etc. If it fails, then I will sponsor our program at double the cost of CP Group, how about it?"
joke. As long as this show is well promoted in the early stage, it will definitely become popular! The past life started to take off a bit slowly, and that was because there were other ace shows, and other TV shows were diverted. There are only a few satellite channels now, and there are even fewer good variety shows. If this show comes out, it will be damned if it can't sweep the ratings!
Feng Yu was so confident that Deputy Director Jia felt unsure. Although he doesn't believe that Feng Yu can succeed, he is still afraid that if Feng Yu succeeds, then this program will have no advertising revenue, and CCTV will suffer a big loss! He cannot bear this responsibility.
Especially these two years are a critical moment for him. If nothing happens, the director will retire within two years, which is when he takes over. At that time, for the last time, I will enjoy the treatment of deputy director. With luck, I can directly be promoted to deputy director of the Propaganda Department of the Central Committee of the Communist Party of China!
If Feng Yu's program can really soar the ratings and get a good reputation, then at least he will have a greater chance of taking over as director. This is a difficult decision for him!
After a moment of silence, Deputy Director Jia looked at Feng Yu and said: "The naming rights of this program can be given to you to offset the creativity and copyright of your program. However, you still have to pay for the product placement, opening and closing advertisements, etc. It’s money. We can talk about the specific amount of the payment. Can you now talk about the creativity of your program? "
Did you agree to the naming rights? that's enough! As for product placement, I believe it won’t be too expensive to start with. As long as the advertising time signed with the column is longer, it is guaranteed to be cost-effective.
"This program is a question-and-answer program. Registration and selection are done by phone registration or mailing, and contestants are selected to answer questions. The questions cover everything, including astronomy, geography, history, culture, science, mathematics, common sense of life, etc. A variety of ways. Every time a contestant answers a question correctly, he or she can accumulate corresponding points. The further back, the higher the score for each question. These points can be converted into bonuses and used to realize the dream of the contestant. And every correct answer level If you answer any question, you can choose not to answer the subsequent questions and take away the current bonus. If you answer a certain question wrong, then sorry, all the points will be reset and you can only get a consolation prize... "
Feng Yu spoke in detail, and Deputy Director Jia listened very carefully. His brows furrowed deeper and deeper, and he was hesitant in his heart. This is a good idea, but will this show really be interesting? The participating contestants may like it, but if the audience doesn’t get the prize, will they like watching it
Deputy Director Jia expressed his concerns, but Feng Yu said this could be easily solved. You can open a phone for off-site interaction, allowing everyone to participate in the guessing, and draw lucky viewers. Lucky viewers can also get good prizes, such as Fengyu VCD Shenma.
"In this case, this program can be considered. What is the name of your program?"
Feng Yu grinned: "This program is called - "Happy Dictionary of Wind and Rain"!" (To be continued.)
ps: Fourth update, additional update for woshi2b, thank you to the poisoner and Chicken No. 1 for your monthly votes. There is more later, don’t miss it. Everyone has monthly passes, recommended tickets, etc., give them to the fourth child uw