Supermarkets only appeared in China after the reform and opening up, but at that time they were called self-selected shopping malls. The first one was in Foshan, southern Guangdong, and it was called Friendship Store. ●⌒, because at that time, Southern Guangdong was one of the earliest regions to experiment with market economy. In other words, except for grain and cooking oil, which were still in limited supply, everything could be purchased with money without passing a ticket. Of course, the price will be more expensive than tickets.
At that time, supermarkets were very rudimentary. There were no shelves in China for displaying goods, not to mention essential supermarket equipment such as cash registers and trolleys, which had to be imported from abroad.
Fortunately, Foshan is very close to Xiangjiang, and these are all imported from Xiangjiang. Later, I took the samples and found a small domestic factory to order them. Otherwise, the cost of these equipment alone would have more than tripled.
But now, there are many supermarkets, and they are no longer called supermarkets, just supermarkets. Because price reforms have begun to be implemented across the country, and the unified purchasing and distribution system for agricultural products was abolished a few years ago, basically every household in the city has a surplus in food stamps, etc.
In May of this year, food stamps officially withdrew from China's historical stage, ending the "two-ticket system" that had existed for many years across the country, a system in which money-related tickets were required to buy things.
This also means that the era of planned economy has officially passed and our country has fully entered the era of market economy. At this time, it is really the best time to open supermarkets in mainland China.
Although many supermarkets have opened before, they are not large in scale and have not even formed a chain. And the varieties of business of these supermarkets. Most of them are food, with a small amount of other daily chemical products. It is far inferior to those large supermarkets in previous lives, with a complete range of products.
Just because the Fu family and the Li family can get a lot of imported daily chemical products, Feng Yu feels that the supermarket can break through and occupy the market.
"Brother Fu, Brother Kai, we want to cooperate with this supermarket. It goes without saying what funds you think we need. This is not a problem for us. I can even find connections to let us get low-interest loans. ." Feng Yu thought it would be better to explain the division of labor clearly first.
Fu Guangzheng and Li Zekai looked at each other. The Fu family and the Li family both had supermarket businesses, but at the same time, they had nothing to do with them.
The Li family's supermarket business is also under the control of Li Zeju. The Fu family's supermarket business belongs to Fu Rongbing and has nothing to do with Fu Guangzheng.
Of course, the two of them can also help with matchmaking. At the same time, participate in the previous share. But when opening a supermarket in the mainland, it is obvious that Feng Yu is the most important.
Fu Guangzheng knew Feng Yu very well. According to the investment direction proposed by Feng Yu, Feng Yu would definitely occupy the majority and provide the most funds. Moreover, Feng Yu also has channels for purchasing food and daily necessities. His Taihua International Trading Company cooperates with hundreds of companies. It can save them a lot of trouble.
Furthermore, he has always believed that although he could not understand Feng Yu's ideas many times, they eventually proved to bring huge economic benefits. If Feng Yu is asked to pay more, his risk will be lower. In fact, if he is asked to pay more, he won't be able to come up with it.
Li Zekai recalled what his father said. Feng Yu had been received by Mr. Deng. This man was very energetic in the mainland. It was a very rare opportunity to be friends with Feng Yu.
He also believed that as long as he proposed to open a supermarket in partnership with Feng Yu, his father would definitely support him, lend him a large sum of money, give him access to purchase channels, and even lend him some talents in supermarket management. Help him get more shares.
"I think these five items, including policy, funding, site selection, channels, and management, are the most important. As for policies, we are a joint venture. Brother Feng will also look for connections above and get a better policy. It shouldn't be a problem, right?" Fu Guangzheng looked at Feng Yu.
"No problem, I'm responsible for this. You tell me what policies are needed, and I'll solve it." Feng Yu nodded. Although he didn't know what specific policies he wanted, he thought that Mr. Lu should be able to do something about it. Mr. Lu's uncle was already After becoming the State Councilor, he will soon take over as the director of the Planning Commission.
Or you can go through those dealers and find the local government. If that doesn't work, then spend money. What Feng Yu doesn't lack most is money.
"In terms of funds, it is a little inconvenient for the three of us to go out. I think it should be divided into six parts. Between the three of us, I will also bring in my third uncle, and it would be better for Mr. Li to bring in his family. The remaining part can be used Reward those managers." Fu Guangzheng continued.
"Is it equal parts?" Li Zekai asked.
Feng Yu raised his eyebrows. What you mean is that I only account for one-sixth.
Fu Guangzheng waved his hand: "Brother Feng has the greatest energy in the mainland here, and he is also responsible for the purchase channels in the mainland. He was the one who came up with the idea. Why not let him contribute the most funds and take the lion's share."
Tsk tsk, look how good Brother Fu is at doing things. What he said makes so much sense.
"How much total investment will be required, how big will the supermarket group be, and how will the name of the supermarket be decided?" Li Zekai asked.
Just saying the name of a supermarket is very important. Why did Feng Yu discuss with Li Shiqiang and ask his logistics company to be called Fengyu Logistics? Why should Feng Yu’s new products use the brands of Fengyu and Aihua? Even if he establishes a new company, it should be called Fengyu Electronics, Aihua Electronics or something like that.
This is brand management, which is led by the brand and can associate, drive and combine other resources and capital to achieve more and greater economic and social benefits. To put it simply, it is to expand brand awareness, enhance brand value, and allow Feng Yu to make more money through these brands.
For example, if you buy a car with the same technology and quality, the price of a Porsche is several times that of a Honda.
Brand creation is simple, but brand management is not something everyone can do well. They all firmly believe that this supermarket will be very profitable and very influential, so the right of authorship must be very important and of very high value.
If possible, Fu Guangzheng certainly hopes to use the brand of his third uncle's Ganghui Supermarket, and Li Zekai certainly hopes to use the Ou Chen's brand. But they are all looking at Feng Yu now. Since Feng Yu proposed the idea, under normal circumstances, , no one will give up the supermarket naming rights.
Feng Yu also thought about using this supermarket to develop its own brand, but it would definitely not work with its own old brand. In Zhang Ruiqiang’s words, the name of Fengyu Supermarket is unlucky.
Aihua Supermarket Aihua specializes in electronic products, so it is not suitable.
Taihua is the only brand that Feng Yu thinks is suitable. In addition to Taihua Trading Company, there is also the relationship with Taihua Agricultural and Sideline Products Company. In this supermarket, there is always a need for agricultural and sideline products.
Moreover, Taihua also occupies a Chinese character, which also means Huaxia. This is even more recognized by the Chinese people.
"I think it is more appropriate to call the supermarket Taihua Supermarket. I can spend an extra penny. In terms of scale, at least 20 stores will be opened at the same time in the initial stage, all in the provincial capital cities. I can operate it and make it appear on CCTV News to give us The biggest information promotion for supermarkets. There are twenty supermarkets. It’s good to have ready-made shopping malls that can be renovated. If not, you need to build them yourself, and you have to hurry up." Feng Yu expressed his opinion.
"Would it be too big to open twenty stores at the same time?" Li Zekai asked with a frown.
Fu Guangzheng said with a smile: "He likes to be big. He always calls it industrial layout. I think there is nothing wrong with being bigger. You have never been to the mainland. The mainland is developing extremely rapidly, and the provincial capital cities especially have a large population. If you have sufficient funds, it would be better to open more than 30 stores at the same time.”
Feng Yu looked at Fu Guangzheng, he is a confidant.
Li Zekai looked at Fu Guangzheng speechlessly. Is it important to be familiar with the mainland? Should he be discriminated against if he has never been to the mainland? To be continued.
ps: Third update, thanks to Nandou Qixing, 547721.qd, Youth Without Regrets, Book Friends 1604070714985, Book Friends 160409120625289, Yi Style Novels and other book friends for their rewards. Thanks to s., Jian囧, Book Friends 131121133116174, Gu Chuyi Monthly votes cast by book friends such as Shanren and Youlan Duyouyou. The fourth child is going out for a drink soon and will update when he comes back in the evening. I'm sorry if I can't come back. One last shout, please vote for me~