When everyone thought the contract would be signed soon, Li Chaoren's assistant Mr. Su suddenly asked a question. Reading at midnight
"Mr. Feng, you are going to open multiple large supermarkets at the same time. What is the market positioning of this supermarket?"
"Market positioning? The core concept we create is one-stop shopping! What we operate is not an ordinary supermarket, but a super hypermarket with a supermarket as the core! In terms of price, variety, quality, convenience and service, we meet the needs of Customer needs. In any city, Taihua Supermarket will be the best hypermarket and become a city landmark!"
Feng Yu is using the model of Carrefour in the previous generation. Carrefour is the pioneer of the hypermarket format and is the number one retail chain in Europe and the second in the world. After Carrefour entered the Chinese market, it became the leader in the Chinese market in just a few years. This model is indispensable!
Mr. Su frowned slightly, a city landmark? Their goals are ambitious, but how difficult is it for a supermarket to become a city landmark
However, he felt that Feng Yu's idea was very good, but it was not so easy to implement it. Price, variety, quality, convenience, service and other aspects must be taken into consideration. How much energy does it take? Isn't this a bit too ambitious
"We must not only ensure quality, but also ensure price, and enrich the variety. So where is the profit?" Mr. Su's question is sharp.
If the quality is good, the price will naturally be high, and the product variety will be rich, that is, there will be some non-best-selling products, which will cause a backlog, or even waste such as expiration and damage, which will cause the cost to skyrocket. So where does the profit come from
Feng Yu looked at Mr. Su with a smile, and then looked at the others. It seems that this is what everyone thinks. These people should have been chatting for a while before he came.
"Why, don't you all know this simple question? How much does a supermarket cost if it rents a space? My supermarket has a budget of 100 million RMB. Just because it includes real estate! With the supermarket as the core, the operation is super large store, then we can rent out the vacant space. We have a large comprehensive supermarket. The first thing is to ensure the flow of customers. Will the rental fee be cheap? "
"Also, we have opened more than 20 stores at the same time. What a huge sales platform this is. Can't we charge platform fees?"
"Wait." Mr. Su interrupted Feng Yu. "I can understand the rental fee. What is the platform fee?"
"To put it simply, it is the gate fee to enter the store! The products sold in our supermarkets are graded according to brand influence. The greater the brand influence, the lower the fee charged, and the smaller the brand influence. , the higher the store entry fee is, because they take up the spotlight on our supermarket brand. This increases the exposure of their products!”
Mr. Su, including Li Zeju, all opened their mouths. Feng Yu's idea was too bold! Charging admission fees can only be done by well-known large shopping malls. Why should you, a new shopping mall with no reputation at all, or a supermarket, let people pay admission fees
"You don't believe it? What if our supermarkets can be praised by national media? What if our supermarkets can be inspected by national leaders? Do you think there will be people who charge admission fees? Are you opposed?" Feng Yu asked with a smile.
Fu Guangzheng and Li Zekai suddenly realized at this time that they all remembered that Feng Yu told them. It can operate a supermarket and be on the central television. Is this what he calls a national media
Others don't know it, but Fu Guangzheng knows very well how much influence CCTV, a super media platform, has on mainland Chinese. This can be seen from the increase in product sales caused by CCTV's advertising.
Mr. Su saw the expressions of Li Zekai and Fu Guangzheng. Just know that they agreed with Feng Yu’s statement, so Feng Yu can really do it? If it is really possible, then the admission fee alone will be a considerable amount of income, and the rental fee will also increase a lot.
"In this case, the admission fee should be enough. Is there anything else?" Mr. Su continued to ask.
"Of course, there are also mandatory promotion measures. That is, our supermarkets have promotional products every day to drive popularity and customer flow. And whoever's turn it is will have to pay for the promotion. Of course, promotions When the time comes, we will give a better location to display the product and promote the brand of the product, which is also of great benefit."
"Forced promotion? That means asking product suppliers to pay to earn popularity and money for the supermarket. Are you sure they can accept it?" Mr. Su asked with a frown.
"They will definitely accept it, I can guarantee that. Don't forget, we are the largest supermarket in mainland China, with unparalleled customer flow and sales volume. Moreover, the promotion is also a rotation system, and we do not let you promote every day. . When other products are promoted, you will also take advantage, which is equivalent to a way for everyone to raise funds for advertising. If anyone disagrees, then don't even think about entering our supermarket!" Feng Yu said these words extremely domineeringly.
"Is there anything else?" Mr. Su reluctantly agreed. Whether the operation can be successful depends on the actual situation.
"Of course, there are also this type of fund-raising advertising expenses. For example, advertising flyers must be distributed on holidays and weekends. Whoever's products are listed on the flyers must pay corresponding advertising expenses, including the cost of the personnel who distribute the flyers. There is also the header fee. , that is, in the aisles or open space of the supermarket, a place is specially opened for you to place a large number of goods. These places are the most eye-catching and are also very helpful in increasing sales. They cannot be used for free. If you want to use them, you have to pay. !”
The wages of those "master-level" tally clerks in supermarkets in the past life are staggering to say the least, with daily wages of thousands or even tens of thousands! Just because the visit of the goods is eye-catching enough, it can greatly increase the sales volume of the goods and enhance the popularity of the products.
"The last point is that our fresh food department must ensure the freshness of the goods. We need to connect directly with farmers and even establish a purchasing base. We don't need middlemen. If the products are insufficient, we can replenish them at any time. We need to let the citizens get used to it. Supermarkets buy things that they need to eat on the table every day. After buying vegetables, meat and other foods, they will also go to buy salt, oil and other things next to them. When buying these, they will see milk, ham sausage, etc. next to them. Things like instant noodles. Even they might just want to come in and buy a couple of cucumbers but end up going home with a whole bunch of stuff.”
"As for the fact that I have many purchasing channels in the country, there is no need to say more about low prices, right? Moreover, the imported products you provide can also attract popularity to a certain extent. Mr. Su, do you have any other questions?"
"I have no problem. Mr. Feng is just as the boss said. It seems that an idea suddenly came to him, but in fact, he already has a conspiracy in his heart."
After Mr. Su finished speaking, he looked at Li Zeju. Li Zeju nodded, which meant that the Li family's investment was completely confirmed! (To be continued.)
ps: Fifth update, 28,300 recommendation votes plus more updates. There are two more chapters ahead, don’t miss them. The book review area promotes reading pirated copies, my **** ancestors are in trouble! Today is the fifth update again. Don’t you have some encouragement? Recommended votes, monthly votes, evaluation votes, rewards, etc., I don’t care, really.