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Deputy Mayor Liu stared at Feng Yu with wide eyes: "Is what Secretary Zhang said just now true?"
"Is there any truth in this? These brands are indeed run by me. I originally wanted to make an electric fan, and finally I made a wind and rain brand. I thought the AIWA brand in the island country was good, so I bought it and became a fan. Hua. I originally wanted to buy a motorcycle to ride, but I didn’t expect that the sales would get better and better, and next year we would become the number one in production and sales in China. You said that it would be meaningless after number one, so I started making cars. Unexpectedly I also received praise from the chief designer, but I actually didn’t do anything.”
Feng Yu looked very humble, but showed the successful side of his brand management. Let Deputy Mayor Liu believe that he can run Quanjude well and has the strength to run it well!
But Deputy Mayor Liu still shook his head: "Although you are very successful in those industries, we can also do the chain stores you mentioned, so Mr. Feng won't bother."
"Mr. Liu, we only have six stores in Quanjude, right? Are they all in the capital? How long do you think it will take to develop across the country, or even go abroad?"
"We have plenty of time. Now that we have established a company, we have a comprehensive plan." Deputy Mayor Liu retorted.
"What about funds? If you want to expand, you can't do it without funds. Should the city allocate funds, or should you seek a bank loan? How much money can the city allocate, and how much money can the bank lend? When you are all ready, is there still an opportunity to expand? ?”
"Why not? Even if we don't have that much capital, we can slow down and use profits to develop continuously."
"It's still the same sentence, time. After the reform and opening up, people's living standards have improved rapidly. Now that food stamps are gone, you know how far our country has developed. [△网WwW.] Let's put it this way, now the average day in the country New restaurants are opening, but hotels are closing every day. By the time you have accumulated enough funds, the good locations have long been occupied by others. How do you open a business? There is an old saying, the smell of wine is also afraid of the deep alleys. If you open a restaurant in a small How many people would be willing to come to the alley?”
Feng Yu began to brainwash Deputy Mayor Liu. Without waiting for Deputy Mayor Liu to retort, Feng Yu continued: "You know that this franchise chain has a business model learned from the West, right? Then do you know that Western catering giants have begun to open stores in the mainland?"
"You mean those Western restaurants?"
Feng Yu shook his head: "Western restaurants are far from forming brands. I am talking about Western fast food. For example, KFC. For example, McDonald's. To put it simply, it is fried chicken nuggets and hamburgers."
"I also know about this kind of store. There is one in the capital, but the store is not big, right?"
"But have you ever thought about the profits? Because it is fast food and open 24 hours a day, the sales of a store are even more than that of an ordinary hotel, but the cost is only half of that of an ordinary hotel, or even less than . You said there is such a high profit. And it proves that their store is completely feasible in China. So what would a normal person choose? Will they expand rapidly, even if the investment is larger, they must first occupy the market? What's more, they It's still a franchise store, which means they have no costs, but franchise stores have to pay them money and be restricted by them in every way."
The business models of KFC and McDonald's are very interesting. You pay the franchise fee, and I will help you select a location, train managers, and train chefs. And you have to hand over a certain percentage of your profits to me every month. Of course, I also guarantee that your store will definitely make money, because after inspection, it is impossible to have a franchise store in an area that does not make money.
There is no cost. By collecting franchise fees, the two fast food companies have become the world's top brands in the catering industry, and this successful model can actually be copied.
Of course, because Quanjude’s roast duck has a secret recipe, Quanjude’s business methods are different from KFC. At least there must be a dedicated person in charge of the roast duck kitchen. Of course, a safer way is that all restaurants selling Quanjude should be controlled by Quanjude Group!
Like Coca-Cola, the recipe and the company's core secrets, its core values. Their slogan is that no other imitator can taste like Coca-Cola.
"You said those hamburger restaurants will affect our restaurants in Quanjude?" Deputy Mayor Liu thought Feng Yu was joking. We are not a kind of food at all. There are so many cake shops, but I have never heard of them affecting the business of steamed bun shops!
"Is it really not affected? Even if you think the impact is not big, do you know that before KFC and McDonald's, there were hamburger restaurants, but why were they defeated in the end? It's because of the market chain, which did not expand as fast as these two stores. . Whoever controls the market will be the ultimate winner. In our capital, it seems that Quanjude is not the only one selling roast duck, right?" Feng Yu asked with a smile. Deputy Mayor Liu's thinking has been led astray by him.
"What do you mean?"
"What I like is roast duck, but that doesn't mean I have to promote Quanjude. For example, Bianyifang seems to have a longer history than Quanjude, right? Do you think Quanjude can still develop if I promote Bilianfang?"
"You are a threat! But Bianyifang is also a state-owned enterprise!" Deputy Mayor Liu said proudly.
Feng Yu paused and said, "Oh, Zibi Fang is also a state-owned enterprise." But it doesn't matter, there are other brands.
"No, I'm stating the facts. Even if Biafang is a state-owned enterprise, there are always private companies. McDonald's is an example of imitators defeating original creators. In terms of capital, Quanjude is completely incomparable to me. The market value of any of my industries is Above Quanjude. As long as I want to promote a roast duck brand, Quanjude and Bianyifang will have no chance, believe it or not."
"With the support of our Beijing government, why do you think you can win?" Deputy Mayor Liu asked rhetorically.
"Have Mayor Liu ever heard of Lebaishi's yogurt? It once dominated the country's yogurt field. At its peak, the market share exceeded 70%. But unfortunately, I have another company that produces yogurt. shares, so now, the two yogurt market shares are evenly divided, Lebaishi has 40%, and we have 40%! By the way, the brand of this company is Lehaha." Feng Yu said lightly.
Father Zhang's pupils shrank suddenly. He did not expect that this Lehaha also had shares in Feng Yu. What he didn't expect was that Feng Yu told Deputy Mayor Liu so bluntly, if you don't let me invest in Quanjude, then I will prevent Quanjude from developing!
"Lebaishi's yogurt is influenced by their bionuclear energy product. What does that have to do with you?" Deputy Mayor Liu sneered, are you trying to scare me
"Does Mayor Liu know who exposed the shady story about health care products? What product ultimately replaced the health care product market?"
Deputy Mayor Liu narrowed his eyes: "Does this really have anything to do with you?"
"It was CCTV's program that broke the news about health products, and it happened to be me who facilitated this incident. Maybe Mayor Liu didn't know, but CCTV's New Year's Day party was created and sponsored by me. Including the Spring Festival Gala, I have always been sponsored, so CCTV will still be willing to help me with this small matter. What replaces the health care product market is nutritional drugs. Currently, Bingcheng Pharmaceutical accounts for more than 60% of the national market. Qiao. Yes, I also have some shares in Bingcheng Pharmaceutical." Feng Yu pointed to his nose and said.
Deputy Mayor Liu took a deep breath. Is this Mr. Feng such a big business? Why does he have shares in every industry? Is there anything he doesn’t do
"This matter needs to be discussed at a meeting. It's useless for me to agree alone."
"Mr. Liu, have you ever heard of Taihua Supermarket Group? It was just registered with the Beijing Industrial and Commercial Bureau some time ago. Later, more than 150 million U.S. dollars of capital will be injected, and it will open in many cities across the country at the same time. This I am also the major shareholder of Taihua Supermarket Group, and we can declare to the outside world that it is because of Mayor Liu that we put our headquarters in the capital, not in the capital city or other places."
$1.5 billion in funding? How much will the annual profits and taxes be in the future? The scale of this company is so large. If it is the investment he attracted, it is definitely a solid political achievement. Such a big cake hit him on the head and knocked him unconscious.
"Mr. Feng, I have to go back and think about it." Deputy Mayor Liu said in a long voice.
"Then I'll just wait for the good news." Feng Yu raised his cup with a smile. (To be continued.)
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