The final exam of Xiangjiang University is much easier than that of domestic universities. It mainly depends on how well you have completed your daily practice. The theoretical knowledge is very simple.
Feng Yu completed the practice easily, but because the time for the theoretical exam conflicted with CCTV's advertising bidding, Wu Zhigang and Li Mingde were asked to bid by themselves. Of course, Feng Yu also called Director Jia in advance.
Director Jia also gave face, except for the advertisements in front of the News Network, he could make concessions in other time periods. That is, if the price difference is not big and Feng Yu is willing to make up the difference, then Feng Yu's company will win the bid.
Although the advertising spot with the highest ratings cannot be operated in secret, Feng Yu also asked Wu Zhigang to quote a high price of 16 million. The price is much higher than last year, so we should be able to get it, right? If not, then someone is crazier.
Anyway, Feng Yu's company doesn't have any new products. It's enough to ensure a certain amount of advertising exposure. There is no need to compete too much for the position of the brand king. With this money, it is enough to get three prime-time advertisements in the second set, and the effect is not much worse.
In the end, Feng Yu's companies controlled or participated in the company won a total of 24 advertising slots on CCTV, with a total price of more than 73 million. Although the price was not cheap, the slots were also very good.
As a result, the label king was finally won by Kongfujia Liquor at a high price of 2,030,000 yuan, which completely opened the era of liquor monopoly on the label king of Central Taiwan.
When Feng Yu learned the news, he remembered that in the next few years, he would be taken over by the liquor industry, creating one sales legend after another.
However, these liquor factories burn out quickly and collapse quickly. Because the production capacity could not keep up, the salesmen were still trying their best to sell orders, which forced them to acquire small wineries and expand rapidly.
This leads to a decline in the taste of the wine, and some even lack sufficient alcohol content at all. Of course, there is another problem, and that is when a brand goes too far and is easy to imitate. Counterfeit products will spring up everywhere.
Especially for wine making, you don’t need a big factory, it can be produced in a small workshop.
The bottle is the same as yours, with the same trademark. How do you know it’s fake if you don’t open it
After the advertisement, the price of Kongfujia wine started to rise. How can others not be jealous? Outsiders don't know the cost of Kongfu's wine, but those of them who make wine can probably estimate it. Can't we get a share of your high profits
This is also the reason why Zhang Ruiqiang approached Feng Yu to invest in Bingcheng Liquor Factory, but Feng Yu refused. Liquor can be made by anyone, and Feng Yu can quickly hype it up, skyrocketing its popularity. But Feng Yu didn't believe that the city could hold back this profit and not expand.
And blind expansion. The result will inevitably be defeat. At that time, Feng Yu was confident of withdrawing, but this defrauded the Bingcheng government and even the people of Bingcheng. Feng Yu couldn't afford to cheat his hometown people to make money.
Besides, Feng Yu can only speculate on the reputation of baijiu. He doesn’t like to drink baijiu, and he doesn’t know if the wine is good or bad. If he becomes famous and then loses his reputation, wouldn’t it be a failure for Feng Yu? Signboard
There is another change in CCTV’s advertising this year. That is, there are no advertisements for health products. There are only three advertisements for nutritional products, and they are all state-owned enterprises.
Although the health care product industry has been severely hit. But nutritional supplements have not given up. The concept of sub-health hyped by Feng Yu has been deeply rooted in the hearts of the people. The sales volume of the book "Sub-Health" continues to set various records. Now old men and women can tell some of the characteristics of sub-health. This also encourages people to still like supplements.
But now people have a choice. Instead of buying things produced by small factories, they choose big factories and pharmaceutical companies. Among them, the first choice is naturally the nutritional medicines of Bingcheng Pharmaceutical Group, which are chosen by world champions, mainly Jinvita, Buxue Oral Liquid, Zinc Gluconate and Calcium Gluconate.
It's not expensive, it's famous, and it's effective. Furthermore, other drugs of Bingcheng Pharmaceutical are also recognized by the people. Many people go to pharmacies to buy medicines and similar products and ask if they are from Bingcheng Pharmaceutical. It can be seen that the brand of Bingcheng Pharmaceutical has slowly become popular among people. .
This has also been noticed by other pharmaceutical companies. Bingcheng Pharmaceutical can produce nutritional drugs, why can't we? Look at Bingcheng Pharmaceutical. Their products are exported to Europe and the United States. Is there anything difficult about producing the medicine? Let’s study it here and see that it can be produced.
You have a patent. If we adjust the content, wouldn't it be okay
You have twenty kinds of vitamins in one, right, and we only have twenty-one. This is different, right
Therefore, although health care products have been launched on the market, nutritional products have made a resurgence. In particular, nutritional products produced by pharmaceutical companies began to be advertised aggressively on local channels.
People always feel that the products produced by pharmaceutical factories are safe, but they do not know that some pharmaceutical factories also have informal products.
The boss of Bingcheng Pharmaceutical asked Feng Yu whether he was looking for connections and cracked down on the nutritional drugs produced by these pharmaceutical companies. It would be too much business.
However, they are only concentrated in the provinces along the southeastern coast. They are still rare in the north. From this, it can be seen that the production of these things is also in the southeastern area.
Feng Yu asked the boss of Bingcheng Pharmaceutical to report it himself. He no longer deserved to be such a villain. The last time I bought this health product, it was because the Chinese turtle essence was really annoying, but reporting this method cannot always be used.
It's even more impossible for CCTV to be exposed. Director Jia has already helped Feng Yu a lot in advertising, and Feng Yu can't take others seriously.
Relationships are created through relationships and can only be maintained if there are comings and goings. For example, Zhang Ruiqiang and Feng Yu helped Zhang Ruiqiang improve his political achievements, but Feng Yu's company in Bingcheng was absolutely not worried that any other officials would dare to worry about it. Lao Zhang was taking care of it. Including the leaders of the province, Lao Zhang resisted.
The company has money, and there are many units that want to beg for alms. If Zhang Ruiqiang hadn't made his platform public several times, the ghosts and monsters from various departments would have come forward long ago.
Zhang Ruiqiang also paid a lot for Feng Yu, a lot of which he didn't tell Feng Yu, but Feng Yu also knew about it. Many departments in the province wanted to ask Taihua Trading Company for donations and Bingcheng Machinery Company for alms, but they were all resisted by Zhang Ruiqiang. These companies have donated a lot of money to Bingcheng, don't worry about it. Even if people want to donate again, they will be donated to our Bingcheng city government, and it has nothing to do with your province.
And those units in the city came and asked why they only donated money to education and not to us? Zhang Ruiqiang will criticize them again, education is a century-old plan of the country, Mr. Feng has already donated so much money, you still want others to donate? Why don't you donate your salary? Don’t be jealous just because others are rich!
Fortunately, Feng Xingtai lived on a farm. It was a small farm and Wen Deguang was there, so no one dared to cause trouble to Feng Xingtai.
Besides, given Feng Xingtai’s reputation on the farm, he donated money to primary schools and middle schools. Who doesn’t have children? Don’t you know that the school’s tuition and miscellaneous fees are not collected? Anyone who dares to speak ill of Feng Xingtai will be drowned in saliva!
After the theoretical exam, Feng Yu also sat with Fu Guangzheng again to discuss the plan to acquire the hotel. (To be continued.)
ps: Second update, there is another chapter ahead. Thank you, who knows this word →壐, The Floating Clouds Disperse, Snake~, One Mill of Light and other book friends for their monthly votes, thank you. Shout, please recommend votes, please monthly votes, I wish you all a happy weekend. Mobile phone users please visit m
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