& Although CCTV's "Focus Interview" put both Qiudu Company and Shanhui Company at the forefront, the leaders of Henan Province are still thinking of ways to save these two companies.
The simplest way is to find someone to fight against the problem and divert public attention.
The bosses of Qiudu Company and Shanhui Company have all dismissed their classes. The response speed of Yu Province cannot be described as unsatisfactory. Under normal circumstances, this would be considered an explanation, but they didn't expect that there were still people who didn't want them to let it go so easily.
An article appeared in the Jiangsu and Zhejiang Daily, asking whether the local government knew about the fact that Qiudu Company added low-quality pork to its ham sausages. If there was no focus on "Focus Interview", would Mr. Ma of Qiudu Company still be in office
For such a serious matter, only one boss was taken down. Is this enough? Are the industrial, commercial and health departments not responsible for such enterprises? According to normal procedures, shouldn’t the company be sealed and a thorough inspection conducted
After a newspaper raised this point of view, such articles appeared in newspapers in many provinces and cities across the country. They all used this excuse to hold the industrial and commercial and health departments accountable, as well as some local enterprises.
But no matter which local company they blamed, they all had the same tone regarding Qiudu Company. This kind of company should be shut down and dealt with seriously!
At this time, reporters from CCTV came again to learn about the follow-up progress of Qiudu Company. The province had no choice but to make some statements. Since it's already ￥,... and no one cares about Qiudu Company's ham sausage, let's temporarily seal it.
They are merciless when dealing with private companies, but they are generally reluctant to treat their own people like state-owned enterprises. But now that the whole country is paying attention, no one dares to cover up if they do nothing. Not only will the Qiudu Company not be saved, but they may also be involved.
The Qiudu company was sealed up, and a thorough investigation was conducted from top to bottom. Even a deputy mayor of the local city was implicated, and he retired from the second line at the age of forty.
Qiudu Company is finished. Shanhui Company did not fare well either. The newspapers began to focus on attacking Shanhui Company again. Why did only one general manager of the company that spread the rumors get fired? Didn't others add fuel to the flames
The mastermind has been dealt with, so the accomplices don’t need to be dealt with? Shanhui Company has only been established for two years, how come it has grown so fast? Have they used similar methods before
It's illegal to spread rumors. Shouldn't the local police department take care of it? Because they spread rumors. I have obtained a lot of benefits. Shouldn't this unjust gain be confiscated
At this time, newspapers from all over the country couldn't figure out how to dig out all kinds of dark history of Danhui, from a box of ham sausages missing one piece, to ham sausages with bulging bags, to the proportion of pork in Danhui ham sausages being lower than The proportions stated on the packaging, etc., brand Shanhui Ham Sausage as fraudulent. Black heart and other names.
The dealers are all very shrewd, and the brand of Shanhui ham sausage has been obviously damaged. How can they still sell Danhui ham? There are so many ham sausage manufacturers across the country, so there is no need for them to sell this single exchange.
Previously, Shanhui had already gained a certain reputation and tasted good. In addition, no one was interested in Qiudu, so they turned to Shanhui Company. Now that Shanhui is clearly doomed, how can they help? We had just started working together. Not familiar yet, okay
So Shanhui suddenly became uninterested. In addition, Shanhui's leaders were dealt with in batches, and Shanhui company was also finished.
At this time, food factories everywhere that could produce ham sausage were overjoyed, and inadvertently. The opportunity fell on them. A month ago, ham sausages still dominated the world in Qiudu. Immediately afterwards, Qiudu fell, and Shanhui came from behind.
But now, Shanhui is also finished. This is their opportunity to rise!
But at this time, an advertisement suddenly appeared on CCTV, which made their hearts freeze.
"Taihua ham sausage, selected Tianpeng pork, conscience meat, safe meat, children can eat happily and eat with confidence. National quality supervision phone number xxxxxxxxxxx."
Where did this Thai-Chinese ham sausage come from, and why did it cooperate with the nationally famous Tianpeng Pig Farm? They use Tianpeng pork to produce ham. Isn’t the cost much higher
But they also immediately discovered that the retail price of Taihua ham sausage was the same as that of Qiudu ham sausage, with no price increase at all. This also means that the profit of Taihua Ham Sausage is not as good as that of Qiudu Ham Sausage. But they also know very well that the cost of a piece of ham sausage will never exceed 40 cents. The retail price is 70 cents. The wholesale price is the same as before, about 50 cents. There is also a 25% gross profit. .
Now basically Taihua Agricultural and Sideline Products Company, wholesalers and retailers each make a dime, but Taihua Agricultural and Sideline Products Company has the lowest cost and the highest profit ratio.
Originally, Zhang Ming's intention was to take the opportunity to increase the wholesale and retail prices of ham sausages. They advertised and chose Tianpeng pork, so the cost was indeed relatively high. He calculated that even if the retail price is 80 cents a piece, the sales volume will not be much different from the sales volume of 70 cents a piece.
Feng Yu told him that it was not yet time to build a brand first so that people would get used to eating Thai-Chinese ham and like it, and then start to increase the price.
Although the profit is not high at this time, the sales volume will continue to rise. After the opening of Taihua Supermarket, the sales volume of Taihua ham sausage will increase a lot.
At that time, Taihua Ham Sausage will become a household name brand across the country.
Feng Yu also warned Zhang Ming to ensure the quality of Taihua ham sausage, especially the meat content, and not to reduce it. Although starch is cheap, if too much starch is added, the taste of ham sausage will be much worse. We need to make people recognize Taihua ham in their hearts and think that this is the best ham in China, and even the best in the world!
In the past life, there were companies that, in order to reduce costs, continuously reduced the meat content in ham sausages, thereby lowering the selling price and grabbing the market.
But as a result, the market was not captured, and people thought that the ham produced by this company was the worst, which had a serious impact on the brand value!
Feng Yu’s goal is to make Taihua ham sausage replace the original Qiudu ham sausage and become the industry standard. Cooperate with Tianpeng pig to become the pork industry standard, and then you can dominate the pork food market.
The cold meat market in the previous life was so popular. Major brands competed one after another, but in the end only Danhui won and became the world's largest chilled meat company. Not to mention other meat products, the cold fresh meat sold in stores alone creates hundreds of millions of profits and tens of billions of revenue for Shanhui Company every year.
But from now on, these will all belong to Taihua Agricultural and Sideline Products Company, and Taihua cold fresh meat will be opened all over the country in the future. The first step now is to enter Taihua Supermarket and open a special counter. (To be continued.)
ps: Third update, thank you to ↙Mie Tian↘, Black Water Bay and other book friends for their rewards. There will be another update later
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