Nowadays, among the most popular medical supplies brands in China, ice medicine ranks first, while Bondi ranks second, and Dacnin ranks third.
Among them, the second and third are joint venture brands, and both have shares in a super pharmaceutical company in the United States. The name of this company is Johnson & Johnson!
This is one of the top five pharmaceutical companies in the world and the most comprehensive and widely distributed manufacturer of health care products. At this time, the annual turnover has exceeded 10 billion US dollars, and will further increase in the future, winning the honor of being the world's largest pharmaceutical company!
Daxon has a patent and Bingcheng Pharmaceutical cannot copy it. But Bondi is different. To put it bluntly, it is just a tape with hemostatic function. The technology is extremely simple.
Newspapers in previous lives have said that the main function of ordinary band-aids is to stop bleeding and prevent bacterial infection. It has no magical effect such as accelerating wound healing. It may even delay wound healing by killing too many fungi. Unless it is a special band-aid like the one produced by Yundian Baiyao, the price is not cheaper than going to the hospital for bandaging.
Therefore, the current Band-Aids on the market are dominated by Bondi, and Feng Yu has not seen any other products appear. Or maybe there is, but no one wants to buy it.
There is a strange phenomenon when people buy things nowadays, that is, a famous product must be good. Bondi is the most famous Band-Aid. Even at this time, most Chinese people don’t know the name Band-Aid. This kind of product is called Bondi!
Although there is nothing wrong, because if you follow the English transliteration, it is Bundy. But Feng Yu feels that free translation is better for pharmaceutical products. He didn't want Johnson & Johnson to make all the money. Why couldn't this Band-Aid become another famous brand product of Bingcheng Pharmaceutical
Anyway, Feng Yu went to the market to see it. At this time, Bundy only had a kind of band-aid, the most old-fashioned kind, with a small piece of medicated gauze in the middle and a layer of tape on top, which was neither waterproof nor breathable.
And most egregiously. Many people think that only Bondi band-aids are real, and all other band-aids are fake! Even if the efficacy is the same and other people's products are cheaper, no one buys them.
Feng Yu can completely let Bingcheng Pharmaceutical produce waterproof and breathable band-aids, and even produce cartoon band-aids. With Bingcheng Pharmaceutical's brand awareness at this time, there is no need to worry about being regarded as fakes by others.
And the cost of this thing is really not high. At this time, it will definitely not cost more than a dime, but the price in the drugstore is as high as one yuan. This is simply a huge profit!
Although the dealers in the middle also made a lot of money, Feng Yu was sure that the wholesale price of this Bondi was definitely more than 40 cents a piece. That’s three times the profit!
It can be said that Bundy alone brings huge profits to Johnson & Johnson every year. Apart from anything else, Bondi has monopolized this industry in China, occupying at least 98% of the market share!
Others cannot do such a simple business mainly because of the poor brand. But Bingcheng Pharmaceutical has absolutely no such trouble. Feng Yu's requirements are not high. He just needs to rely on advertising to capture 30% of the market share this year. With the huge sales channels of Bingcheng Pharmaceutical, it will surpass Bondi next year. It will definitely not be too difficult to become the brand with the largest market share of Huaxia Band-Aid!
So Feng Yu told the general manager of Bingcheng Pharmaceutical to quickly develop a band-aid. Don't be like Bondi, but be different from it.
The color of Bondi's tape is brown so that it sticks to the skin less conspicuously. But we have to do the opposite and make our band-aids colorful.
Because this Band-Aid is used most by children. If adults have a small cut on their body, they either don't care or go to the hospital, but children have the most bumps and bruises. Because they are young, how can it be inconspicuous to put such a big Band-Aid on it
Our band-aids come in various colors, and cartoon patterns can be printed on them. It can be used by both children and girls. And don’t use traditional tape, use plastic waterproof materials.
In this way, even if there are wounds on the body, you can wipe them and even take a shower. You can't just go a day without washing your hands if you have a small cut on your hand, right
Also, in summer, when an ordinary Band-Aid like Bundy's is applied to a wound, the weather will be too hot, preventing sweat from penetrating, making it more difficult for the wound to heal.
At this time, having a breathable band-aid will undoubtedly be much better. And this kind of band-aid is more suitable for athletes.
After Feng Yu proposed this idea, other leaders of Bingcheng Pharmaceutical thought it was a genius idea. Why didn't they think of it
This Band-Aid is really a big market! If you do it well, you will earn at least tens of millions of profits a year!
And the cost is not high. Even if it fails, the loss will not be big, but if it succeeds, it will make a lot of money. The risk is low and the profit is high, so they have no reason not to do it.
Of course, if you want to compete with Bondi and seize the market, you must first popularize a concept. This product is called Band-Aid, not Bondi. Bondi is just a brand of Band-Aid, which will lower Bondi's brand influence.
Everyone brainstormed on the brand name of the band-aid produced by Bingcheng Pharmaceutical Group. They wanted to highlight Bingcheng Pharmaceutical Group, be clearly different from Bondi, and be easy to remember.
In the end, no one came up with a name that satisfied everyone. Feng Yu wanted to call it Huatuo brand, Bian Que brand, etc., but was told that such a name would never be approved by the industrial and commercial side.
Is it called Taihua brand? Feng Yu felt bad again. Taihua's brand was already enough, and getting involved in medicine would not be good for the brand, and it might be counterproductive to his health.
As for the Fengyu brand and Aihua brand, it is even more impossible. Those are electronic and electrical brands. If they produce drugs, they might ruin the Bingcheng Pharmaceutical brand.
In the end, no one could figure it out, so Wu Zhigang said that he might as well just use the ice medicine brand, just call it ice medicine brand Band-Aid, and there was nothing wrong with it. It is better to save the need to register other brands. It is not good for the brands of Bingcheng Pharmaceutical to be too mixed. Now that Shiyutang has its own traditional Chinese medicine, there is no need to have so many brands.
No one had any better ideas, so they finally agreed to use the ice medicine brand. The cartoon pattern on the exterior was outsourced to Mike Liu and his company, which is also Feng Yu’s company, so the money did not go to outsiders.
The cartoon characters are taken from the most popular Chinese novel Journey to the West, of course Sun Wukong is the main one. They even think that having Sun Wukong is enough. Who would want to have a Zhu Bajie Band-Aid on their head? The image of Sand Monk is not good either, nor is Tang Monk’s image.
But Feng Yu told Mike Liu and the others that Zhu Bajie can’t make you look cute, like a piglet that uses its ears as wings to fly. Sha Seng can also be made more domineering and appear particularly fierce. Tang Monk, on the other hand, has a kinder look. The little white dragon can be turned into a horse, a dragon, or a handsome boy. How can he be said to be the third prince of the Dragon King
There are many more famous images in it, such as the Bull Demon King, the Golden-winged Dapeng King, the Red Boy, Guanyin Bodhisattva, the Lord of the Daughter Kingdom, the Iron Fan Princess, etc. These can all be designed. If you want a comic version, the characters can be heroic, cute, fierce, or handsome. It is guaranteed to be liked by many children and even adults!
Feng Yu believes that after the "Journey to the West" series of band-aids are launched, there will be children who will wear one on their hands even if they have no wounds, just like picture stickers.
This cartoon waterproof band-aid is Feng Yu’s trump card in competing with Bondi! (To be continued.)
ps: First update, the update is late today. I went to the hospital with a friend, sorry. I would like to thank book friends such as Youbao Liang, Li Hong, zf!, Se Xiucai, and Xue Qi for their monthly votes. Thank you. There are more at the back. uw