Bingcheng Pharmaceutical's band-aids are actually being promoted in crowded places, and many of the promotion points are near schools. This made Bondi's management almost laugh out loud.
What do you think this is selling? Stationery? Toy? Or food? This is a Band-Aid! I have never heard that Band-Aids can also be used for promotion!
Although this promotional price is indeed cheaper, ordinary waterproof and breathable ones are only 80 cents each, with a starting price of five per board. As for the waterproof band-aids with cartoon patterns, the promotional price is one yuan and two each, which is also five per plate.
When Bondi learned that many people bought the promotional Band-Aids, they laughed disdainfully. How much does this Band-Aid cost? Even the most expensive one is only RMB 2. How much can you earn? What is the daily salary of a promoter? What about other expenses such as vehicles
This promotion is simply about making money at a loss!
And it’s not certain whether it can earn a shout-out. Who buys medicine on the street? Who buys Band-Aids on the street? To buy this thing, wouldn’t it be okay for others to go to a pharmacy instead of a hospital or health center
But what they didn't expect was that the band-aids that looked like Bingcheng Pharmaceutical were selling well.
But even if there are many people buying, Bundy doesn't care. I have never heard that street promotions can increase sales of medical supplies!
Bondi Company didn't know, but the people at Bingcheng Pharmaceutical had statistics. In just three days, many people had a more intuitive understanding of Bingcheng Pharmaceutical's Band-Aids thanks to short-term promotions on the street.
Especially the Journey to the West-themed cartoon waterproof band-aids are the most popular, with many children pestering their parents to buy them some.
Think about children who may cause small wounds when sharpening pencils or playing around in school. It seems good to buy two spares. The concept of Bingcheng Pharmacy has been deeply implanted in the hearts of many parents.
Although cartoon band-aids are a little more expensive than ordinary ones, they are not particularly expensive. Parents can still accept it. The important thing is that the child will not think this Band-Aid is ugly and will not want to put it on the wound.
In just three days, Bingcheng Pharmaceutical sold one million band-aids. Although the wages of promoters and others are not low. But the profits from these band-aids were enough to cover the promotional expenses. Although Bingcheng Pharmaceutical did not make money through promotions, it did not lose money either, and it also attracted more people. Remember the Band-Aid from Bingcheng Pharmaceutical.
I believe that when these families buy band-aids in the future, they will no longer only recognize Band-Aids, but a large number of them will also consider Bingcheng Pharmaceutical's band-aids.
During this period, Bingcheng Pharmaceutical's salespeople began to contact some ordinary wholesalers. These wholesalers were all wholesalers who delivered goods to ordinary small stores in various cities.
When they first met the sales staff of Bingcheng Pharmaceutical, they were a little confused. We are wholesalers supplying small stores, and you are from a pharmaceutical company. What are you looking for us for? Should I look for some pharmaceutical sales companies
But when they learned that Bingcheng Pharmaceutical was going to sell band-aids in small shops, their eyes lit up. Is this Band-Aid allowed to be sold in small stores? Allow them, these wholesalers, to wholesale Band-Aids
None of them found relevant documentation to support it, but they also did not clearly state that products such as Band-Aids cannot be sold in small stores. Because of the cognitive abilities of most people, a Band-Aid is not a medicine, but a small piece of emergency tape.
Since it is an emergency. If you sell it at the terminal sales place with the most sales points, there will be no problem. At this time, there were not many pharmacies in China, far from the exaggeration that there were pharmacies on almost every street before Feng Yu was reborn. If everyone wants to buy Band-Aids, they have to go to hospitals, community health clinics, etc. Or you have to go to the pharmacy.
In the vast rural areas, hospitals at least have to go to towns. Every village may not have a health clinic, but every village must have a small shop! If this kind of emergency product is sold in a small store, it will definitely be more convenient for everyone to buy.
Since there are loopholes to exploit, how could these dealers give up this opportunity to make money! Although they all signed an exclusive purchase agreement with Bingcheng Pharmaceutical, they have no regrets because Bingcheng Pharmaceutical has said that if the higher authorities investigate and say that band-aids are not allowed to be sold in small stores, they can recycle these products at the original price. The wholesaler was punished as a result, and Bingcheng Pharmaceutical will bear the money!
Having said this, and the agreement was clearly written, they had nothing to hesitate about. They immediately signed the agreement, and in accordance with the requirements of Bingcheng Pharmaceutical, posted " The last promotional poster for Bingcheng Pharmaceutical Band-Aid!
During this time, Feng Yu was not idle either. He was also looking for connections to win another huge band-aid order!
…
"General Gan, I am Feng Yu from Bingcheng Machinery Company. Are you free today? I have something good for you." Feng Yu called General Gan. This is the person in charge of procurement in the military system. He can also talk about drug procurement and so on. Got to talk.
"Hey, it's Mr. Feng. What's going on? You want to treat me to dinner? Is this a good thing?" General Gan joked.
"Of course eating is not a good thing, but what I'm talking about is definitely a good thing! General Quanju Degan is not used to eating. I have made a reservation for the evening. Let's chat while eating?"
"Okay, I'll go there as soon as I get off work." When he mentioned Quanjude, General Gan also became a little greedy. The current army is also very poor. Although there is a lot of money for equipment procurement, but the chief designer is here, who dares to do something fishy? Even though he is a general, when he goes to Quanjude for dinner, don't even think about going to the public account for reimbursement. The more they are in this position, the more careful they are.
…
"What did you say? You want our troops to exclusively purchase the medicines from your Bingcheng Pharmaceuticals?" General Gan noticed that this meal did not seem to be easy to eat.
"Yes, our Bingcheng Pharmaceutical's medicines cover a wide variety of products, and they are well-known for being of high quality and low price. Moreover, we have more experts and cooperate with foreign pharmaceutical companies to learn from each other's strengths. Currently, we are one of the best pharmaceutical companies in the industry. Troops By cooperating with us, you can purchase medicines at lower prices. Wouldn’t this save a lot of money for the army?”
General Gan shook his head: "Mr. Feng, let's not talk about this matter. I can't help you with this matter. If you say it is the purchase of Songjiang Automobile, we have plans next year and can specify your purchase, but you How can someone who makes cars still invest in the pharmaceutical industry?”
Feng Yu was a little disappointed. It seemed that there was some explanation in it, and it was hard for General Gan to reach out. Feng Yu was not disappointed either. He originally raised this matter to use retreat as an opportunity to advance.
"If other products are not good, how about specifying one product? Band-Aid. Currently, only the Band-Aids of the Bondi brand and the Bingyao brand are better on the market. Those produced by other small pharmaceutical companies may not be safe for the troops to use, right? And Band-Aid It is a Sino-foreign joint venture. It is better to make money for our own people than for foreigners, right? If you can let us add advertising slogans for designated supplies for the Chinese army, then there will be no problem in providing them for free in the future." Feng Yu said.
"You have a beautiful idea. Forget about the car, you still want to use us to advertise this? This time, it's not okay to do it on the sidelines. But it's not impossible to specify the purchase of your band-aids. Your price must be cheap."
"The waterproof and breathable ones cost 30 cents each, five pieces per board, the wholesale price is 1.5 yuan, and the retail price is 4.8 yuan. At this price, we don't make any money at all."
"If it doesn't make money, then you still sell it?" General Gan didn't believe it. Do not make money? How can it be!
"The reason why we sell it at such a cheap price is because you are from the army, and we are supporting the construction of the army. How about this, is this a good thing for you?" Feng Yu asked. Although the cost of waterproofing and breathability is slightly higher, if the production scale increases, the cost can be controlled to less than 20 cents a piece. This is directly supplied to the troops, and Bingcheng Pharmaceutical still makes a profit.
"This... okay, let me ask you. If your Bingcheng Pharmaceutical's band-aids are really cheap and easy to use, then it should be no problem."
"Thank you so much, General Gan. Let's go one by one." Feng Yu raised the half-filled beer glass, clinked it with General Gan's full glass, raised his head and drank it, with a bold look. This glass of beer has already joined Gan. The general touched him four times! (To be continued.)
PS: The third update, the previous update was 601, the chapter name Lao Si cannot be changed, sorry for that. Thanks for reading the original version for Laosi, Li Bai, Admired by Thousands of People, Ruo Fei Suoyu and other book friends for their rewards. Thank you all. It’s the end of the month, do you still have monthly passes? Recommendation votes are also fine