The exclusive supply agreement for the army was signed quickly. General Gan still had some face. Besides, the price offered by Bingcheng Pharmaceutical was indeed cheaper than that of Bondi Company.
But Feng Yu is not too happy. With these alone, he cannot defeat the Bondi brand.
Defeating Bundy was something that happened in the previous life. It took another five years until Yundian Baiyao launched a band-aid to promote wound healing. It took another five years for it to be truly successful.
In other words, in just two years since Bondi entered China, the Bondi brand has been deeply implanted in the minds of Chinese people, and has been firmly occupied for more than ten years.
During this period, other Band-Aid brands appeared, but none of them could influence Bundy. In fact, if it were not for the support of the state, Yundian Baiyao would not have been able to defeat Bondi in five years.
Even though Yundian Baiyao defeated Bondi in sales, when market statistics were conducted, Bondi was still the number one brand in the Chinese Band-Aid market, and Yundian Baiyao was only second.
Of course, in his previous life, Bundy had been the dominant player in China's band-aid market for more than ten years, and it would be extremely difficult to pull him down.
Feng Yu also had to admire that Yundian Baiyao was still successful!
But Feng Yu didn't have that much patience. It took him five years to suppress Bundy. Feng Yu's goal is to completely suppress Bondi in terms of sales volume, sales, profits, brand and other aspects within two years.
In this way, it will inevitably create a great resistance for Johnson & Johnson to enter China and seize the Chinese market.
Before Feng Yu was reborn in his previous life, many of China's top pharmaceutical companies were either foreign-controlled or Sino-foreign joint ventures. The true Chinese self-owned brands were left behind.
Isn't it sad that such an important industry as medicine is controlled by foreign capital
this life. Feng Yu will never let this happen again. It's not that China doesn't have good researchers, it's just that they don't get investment or publicity. And many medicines have contributed to the world. They are all successfully researched by Chinese people, or in other words, there are Chinese people among the researchers.
Just like a scientific research result, a professor and several graduate students are working on it. Professor's ability. The reputation is higher than that of graduate students, but scientific research often involves great accidental factors. But a graduate student made the greatest contribution, so who gets the final credit
Professor!
Because everyone will think that the reason why graduate students can make these discoveries and make these results is inseparable from the professor’s teachings, but in fact this is not the case!
Feng Yu has now supported many scientific researchers, many of whom are very capable. Develop cheap and easy-to-use medicines. This is what Feng Yu wants from them. What Feng Yu provided them was sufficient funds and reputation after successful research.
If you have made a contribution, you should get fame and fortune. It is an equal exchange for everyone. Feng Yu contributed funds and enjoyed the results and the benefits brought by them, while the researcher gained fame and fortune and completed his research.
Let’s talk about the Yundian Baiyao formula in Feng Yu’s memory. After research by Bingcheng Medicine, they found that the effect is not as good as the real Yundian Baiyao. However, after research and improvement by researchers from Bingcheng Medicine and personnel from cooperative units such as Beijing University and Medical University, although there is still a slight gap in the effect, it is no longer that big.
these people. It may not be impossible to develop a prescription that is more effective than Yundian Baiyao, and they also have great hope to successfully develop an aerosol before Yundian Baiyao Enterprise.
Of course, it is also related to Feng Yu's request for Bingcheng Pharmaceutical to increase investment in scientific research.
Feng Yu made it very clear to the leadership team of Bingcheng Pharmaceutical. The reason why Bingcheng Pharmaceutical made so much money last year is because Bingcheng Pharmaceutical's medicines are really good, well absorbed and effective, so people will buy them. And a unique drug can bring even higher profits.
For example, the top pharmaceutical companies in the world all emerged because of a certain drug patent. No one has ever become a giant in the world's pharmaceutical industry by relying on cost reduction and advertising.
Just like Bondi, why is this brand of band-aids the most sold and profitable in the world? Because they are the inventors of Band-Aid and own the oldest brand of Band-Aid, they only have the concept of Band-Aid in people's minds, not the concept of Band-Aid!
If Bingcheng Pharmaceutical wants to defeat Bondi, it will definitely not be able to rely solely on waterproof and breathable technologies. These can at best defeat other small brands, but for Bondi, they will have little impact.
No, after Bingcheng Pharmaceutical launched the water-repellent and breathable band-aid, Bondi immediately launched it as well. Bondi had already thought of this aspect and had already succeeded abroad. The reason why it has not been launched in China is because they think it is not necessary and the old technology is enough to monopolize the Chinese market.
Just like Sony and other electronic giants, when they launch a new product, they do not launch it when the technology is mature, but as long as they ensure that their technology leads the market, they will not launch a new product unless the new product can Make it cheaper for them.
They will launch a new technology every once in a while to continue to maintain their leading position in the industry and deepen the influence and value of their brands.
For the time being, Bingcheng Pharmaceutical's band-aids only include cartoons, which Bondi does not have, and currently, this one is the main product. Bingcheng Pharmaceutical and Mike Liu have decided on more than one version of the cartoon image, such as that of "Calabash Baby", such as "Black Cat Sheriff" and so on.
If you can buy the copyrights at a low price, buy them. If you can't buy them, then study those that have passed the copyright protection period, such as "Water Margin", "Romance of the Three Kingdoms", etc. There are many characters in them, and you can also stand in them. At a high level, we are promoting traditional Chinese culture.
Of course, this is just a small trick. The only thing that can really defeat Bundy is to develop a band-aid that can truly accelerate wound healing. This was the main reason why Bundy lost to Yundian Baiyao in his previous life.
If the research is to be successful, it cannot be completed in a day or two. Feng Yu could wait, but he only gave the researchers one year.
This year, Feng Yu obtained exclusive supplies from the State Sports General Administration and the army through various relationships. In addition, advertisements from CCTV and radio stations, soft-text advertisements in newspapers, etc. were all just sales methods. It’s not like Dee can’t do it.
And because of these sales methods, Bingcheng Pharmaceutical's band-aids have little profit at all. The advertising expenses are not a small amount. After all, the selling price of this band-aid is too low, and there is not much profit.
What Feng Yu is most worried about is that he has won sales and sales, but lost profits and the brand!
For the time being, this is just a period to seize the market and expand brand influence. The real decisive battle will be to make Bondi look good after the medical band-aid is successfully developed! (To be continued.)
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