Bondi soon discovered that their market share seemed to be declining. Bingcheng Pharmaceutical is coming in force, not only with overwhelming advertising, but also attacking their brand. The concept of Band-Aid that they worked so hard for several years to implant is almost torn to pieces.
Fortunately, Bondi's brand influence is not so easy to eliminate. They all know without investigation that when citizens need a band-aid, Bondi is still the first choice.
But they don't know that the rural market they have always wanted to develop has been unknowingly occupied by Bingcheng Pharmaceutical, and they will completely lose the opportunity to dominate this part of the market.
Even their ridiculous-looking street promotions caused their sales to drop quite a bit. But they believe that Bingcheng Pharmaceutical cannot do this kind of thing indefinitely, and Bingcheng Pharmaceutical will definitely not be able to threaten Bundy's status.
During this period of time, Feng Yu did not arrange a new marketing plan for Bingcheng Pharmaceutical. The current plan was already the best and most economical method he could think of. He was in the capital at this time, discussing with the leaders of the capital's municipal government about the partnership between the hotels he and the Fu family had purchased and Quanjude.
When the Fu family really started to move, it was indeed very efficient. In such a short period of time, they acquired a very prosperous hotel in Nanyang, Malaysia, Baodao, Lisboa, Xiangjiang, New York, Shuzhong, Hangcheng, Jinling and other regions.
These hotels not only have good reputations, but also have their own characteristics. They are large in size, in good locations, and of high value.
Originally, such a high-quality resource would be a joint venture with Quanjude, which should be what the Beijing city government would like to see. They definitely don't want the joint hotel to be poor and drag down Quanjude's brand.
But the biggest problem is that after these hotels form a company, their market value is higher than that of Quanjude, and much higher!
If it were a joint venture, wouldn't it mean that Jingcheng, the original brand holder of Quanjude. Instead, he became a minority shareholder? They want to form a joint venture and want more franchise chains. They want to take advantage of the Quanjude brand and the Quanjude roast duck dish. to expand business scale and earn more profits.
But it definitely does not include giving up controlling rights!
The Beijing city government can allow Quanjude to change from a state-owned enterprise to a joint-stock enterprise and introduce private funds. Even including Hong Kong funds. But the premise of all this is that Quanjude is still a Quanjude controlled by the capital city government, not a Quanjude controlled by others.
Once it is controlled by others, although the Beijing city government is still the major shareholder, what will happen if the other party joins forces? This old brand may be completely privatized!
"Mr. Liu, we negotiated a joint venture and signed a letter of intent, but it was not mentioned above. Our market value cannot exceed Quanjude. It was you who asked us to expand our scale as much as possible to better promote Quanjude's brand. We did it, and now you blame us, doesn't it make sense?" Feng Yu said displeased.
Of course, the Fu family did not originally acquire hotels in the mainland. Feng Yurang did so because he wanted the market value of his and Fu Guangzheng's catering companies to exceed Quanjude's.
In fact, he and Fu Guangzheng knew very well in their hearts. Even though on the surface, the total market value of their hotels exceeds that of Quanjude, if Quanjude includes its brand value, Quanjude is actually more valuable.
But no one would take the initiative to say it. Feng Yu treats Deputy Mayor Liu completely differently than he treats Zhang Ruiqiang. If he can take advantage, Feng Yu will never suffer.
"We have said so, and it is written in the agreement, but you can't have a market value so much higher than ours, right? If we want to hold a controlling stake, wouldn't we have to come up with 100 million in funds? If we can really come up with so much money. Why? If we form a partnership with you, we can develop on our own." Deputy Mayor Liu said with a frown.
Two catering companies have come to negotiate with Quanjude before. One is a catering company in Sichuan and Sichuan, a joint-stock company controlled by a state-owned enterprise. The other one is a catering company jointly established by several businessmen in Jiangsu and Zhejiang areas. It is completely private.
Both companies are also very powerful. But compared with Feng Yu and Fu's catering companies, it's still not good enough. Perhaps the two companies together can't compare. After all, the value of the hotel properties purchased by the Fu family far exceeds that in the mainland. What's more, the Fu family pursues the fastest purchase of these hotels according to Feng Yu's requirements. There is a bit of a premium.
Feng Yu has also taken this into consideration. If it were him, if someone else took the initiative to buy shares and then controlled the shares, he would not agree.
Feng Yu and Fu Guangzheng discussed how to get the Beijing City Government to agree. That would be the simplest way to expand the scale again to include more shareholders, and clearly express support for the Beijing City Government and give up the position of chairman.
Neither Feng Yu nor Fu Guangzheng are good at managing the catering industry. It would be great if they could just be investors and hold shareholders' meetings to ensure that the profits they deserve would not be less.
Of course, they will not be stupid enough to give up the power of shareholders. If the Bingcheng city government sends a stupid representative, they will not be indifferent.
"Mr. Liu, actually I think this can be easily solved. I heard that when we were in contact with Quanjude Company, there were two other very good catering companies that also wanted to join. So why can't we form a joint venture together?"
"Join a joint venture? We now have nearly 20 hotels. Adding theirs, there will be nearly 40 hotels. Isn't the scale too big?" Deputy Mayor Liu's meaning was obvious. If it gets too big, it will be difficult to manage well. Moreover, there are not that many roast duck cooks sent out. If it fails, it will be a disaster for Quanjude.
"Mayor Liu, we are just a joint venture to carry forward the brand advantages of Quanjude, but all our previous hotels were profitable hotels. After the joint venture, Quanjude Company and the Beijing City Government did not suffer any losses. Moreover, after the joint venture, the two of us We can support the person appointed by the city to be the chairman!”
Fu Guangzheng also expressed his opinion at the right time. Feng Yu meant what he meant.
Mayor Liu was silent. If he could become the chairman, he would be able to firmly hold the management decision-making power in his hands. Moreover, after these restaurants are merged into Quanjude Company, Quanjude will become the largest catering chain enterprise in the country. , still in the capital, just paying taxes every year is not a small amount.
But we still have the same concern. In this way, the shares held by the capital city government will be even smaller. Not to mention that Feng Yu also proposed to give some share awards to the managers of various hotels and the executives of Quanjude Company, which made him very hesitant and difficult to make a decision.
"Mr. Liu, after the joint venture, the market value of Quanjude Company jumped not only to the number one in the country, but also to the number one in Asia! This Asia's number one catering company was promoted by you and is headquartered in Beijing. Do you think about this? Have you passed?" Fu Guangzheng said suddenly.
No. 1 in Asia
Deputy Mayor Liu was stunned by this huge cake. The cake was right in front of him. Should he eat it or not? (To be continued.)
ps: Second update, there is another chapter ahead. Thanks for reading the original version of "Lao Si", "Let Me Go", "Five Elements Missing Path", "Calabash Fairy", "Iang Bizi", "O Harry", "Leng Fantou", "Youth Without Regrets", etc., and thank fans z731 for reading the original version. 10,000 rewards, and there will be more updates for you in the evening.