Feng Yu was very excited about the success of investing in Quanjude. ∏∈∏∈,. He believes that even if he does nothing, Quanjude Group will bring him huge profits.
And after three to five years, Quanjude can still go public, and then he will be able to earn even more money.
Of course, Feng Yu will never do nothing. Now that he has taken a stake, Quanjude Group must develop rapidly and expand its brand influence quickly.
The simplest way is to let people know that Quanjude has the best chefs and the most delicious roast duck.
The method is very simple, that is, set up food columns in various newspapers and radios to make people realize that Quanjude’s hotels are the best restaurants.
In my previous life, there was often a food recommendation column on the radio. When you didn't know where to eat, you could make a phone call and the radio host would make recommendations to you according to your request.
I want to treat customers to dinner, but I don’t know which restaurant is better to go to Quanjude. The state banquet dishes reflect the respect for customers.
If you want to have a dinner with your family, which restaurant is better to go to? Quanjude. The signature Quanjude roast duck has a variety of dishes to choose from. The service is attentive and thoughtful. It is the first choice for family gatherings.
I want to go out to eat with friends, which restaurant is better in Quanjude
The purpose of this program is to recommend everyone to go to Quanjude’s restaurants. Of course, if your budget is only thirty yuan, then I recommend you go to the roadside stir-fries. More likely, your call won't be picked up at all
On the surface it is a food recommendation program, but in fact it is an advertisement for Quanjude. As for newspapers, they are soft-text advertisements that Feng Yu is very good at. But this time Feng Yu used a very simple method to create a Chinese food ranking list
Ranking number one among Chinese delicacies is Quanjude Roast Duck. You said you like to eat mushrooms and duck feet. It is also one of the dishes in the Manchu-Han Banquet
Oh, sorry, when we were counting. No one said they liked this dish
The Manchu-Han banquet is the most famous banquet in China, but it’s a pity that the dishes in it are not good. Not everyone knows it, and even most people don’t know most of the dishes.
But Quanjude Roast Duck has one thing that can defeat most dishes. Quanjude Roast Duck is a state banquet.
It is used by national leaders to entertain foreign guests. The foreign guests all say it is delicious and well-known at home and abroad. Why is it not number one? Although this list is not necessarily fair. But no one has any evidence that this list is unfair.
So this ranking list of Chinese delicacies appeared in newspapers across the country, and the newspapers even made the fonts of the top-ranked delicacies bold and enlarged.
Anyone who opens the newspaper and sees this page will notice the five characters "Quanjude Roast Duck" and then take a closer look, oh, Quanjude Roast Duck is the number one delicacy in China.
Not many people can resist the temptation of delicious food, and there are actually many delicious foods. It’s not to everyone’s taste, but with the right promotion, a lot of people will enjoy it.
Just like truffles. Many people don't like the taste, but when they heard that it was expensive and very delicious, they all wanted to try it. Although many people regretted it after tasting it, it was not as delicious as they imagined, but it made more people originally want to try it. Someone who had no intention of eating truffles did and liked the taste.
Quanjude roast duck is much easier to promote than truffle. After all, there are not many people in China who don’t eat duck. Moreover, Quanjude Roast Duck is also a state banquet. A century-old brand makes people want to eat it again.
Originally, they could still resist this desire. Or in other places, you want to eat but can't. After all, it was only available in the capital before, and not everyone has the money and time to go to the capital.
But things are different now. Quanjude roast duck is available in dozens of restaurants in more than a dozen cities across the country. People who had no chance to try it before now have the opportunity.
Although the prices of the restaurants under the Quanjude Group are not cheap, they are not sky-high prices either, and many people can still afford them. At this time, there were no sky-high-priced wines. When treating guests to dinner, the most important thing was that the restaurant should be good and the food should be delicious, not that the wine should be good and the wine should be good.
Before, they didn't know where to go to treat customers, leaders, friends, parents-in-law, etc. to dinner. Now that they know, they go to restaurants with the Quanjude brand.
You can eat well and save face.
Face is a topic that Chinese people can't avoid. Since you are treating guests, you can't spend less money and fail to satisfy the other party. You won't have this problem if you go to a hotel owned by Quanjude.
It doesn't matter if you say you don't like roast duck. The restaurant doesn't only have roast duck, it also has some other signature dishes. In the past, a restaurant only had one or two signature dishes, but now it is different. With so many restaurants joining forces, the chefs can also communicate, and the number of signature dishes has increased, giving diners more choices.
In Sichuan restaurants, you can also eat signature dishes from other cuisines, but they only focus on Sichuan cuisine. When you go to a restaurant, you can eat a variety of famous dishes, which greatly meets the needs of diners.
These propaganda methods are not only used in the mainland, but also in Hong Kong and abroad. Of course, it cost money to reprint the rankings of Chinese delicacies in mainland newspapers, but people who read the newspapers didn't know that.
Since ancient times, China has given many people the impression that this country is particularly famous for its food. The ancient emperors had hundreds of dishes for each meal, which was extremely luxurious. Although in modern society, there is no such luxury, the habit of hospitality has been preserved, which means that the things used to entertain guests must be the best.
Quanjude Roast Duck is a state banquet, so naturally it’s the best
Especially people from Xiangjiang, Lisboa, Baodao and other places are very curious about Quanjude Roast Duck. They wanted to know how delicious the dishes Mr. Deng liked to eat were.
Relying on radio and newspapers, a whirlwind of people's pursuit of delicious food quickly blew up, and it couldn't stop.
Especially those rich people, when they go out to chat with people, they are embarrassed to say hello to them if they have never eaten Quanjude’s roast duck.
Quanjude Group, relying on these publicity, has successfully raised Quanjude Roast Duck to another level. It may not be the most delicious delicacy in China, but it is definitely the most famous delicacy in China.
Quanjude's restaurants are becoming more and more popular day by day, and this year's profits will make all shareholders grin.
At this time, Feng Yu also decided to go back to Xiangjiang University. Continue to enrich his knowledge so that when the economic crisis of 1997 comes, he can make more correct judgments
But at this time, Feng Yu received a call, a call from someone he had wanted to receive before, but had never waited.
This person is Li Dafu, the chairman of Geely Automobile in his previous life. Feng Yu personally went to recruit this person, but failed to recruit a proud person.
Now that he has taken the initiative to call, he has thought clearly. To be continued.
ps: Fourth update, additional update for z731, there is another update ahead, don’t miss it. Thanks for reading the original version for Laosi, Ruofei Suoyu, Ji Mi, Snake~ and other book friends for their rewards. Congratulations to Snake~ for becoming the third alliance leader in this book, and there will be more after the alliance leader Weiwei~