Never mind him, history will change. With his current net worth, even without a prophet, he can still stir up troubles. Looking at the development of Russia, it seems that it has not had a big impact on the international situation. I don’t think about these things anymore. The ship will naturally move forward when it reaches the bridge.
"Mr. Feng, Mr. Feng? Don't you agree with what I just said?" Zong Qingxian felt that what he just said was very good, but why didn't Feng Yu react at all after he finished speaking
"Oh, I'm sorry, I remembered something else. What you just said was to gradually expand the business of dairy products and tea beverages and reduce the business of Lehaha children's oral liquid, right?"
Zong Qing nodded first. Although he was very curious as to why Feng Yu was stunned just now, he couldn't ask if Feng Yu didn't tell him.
"On this point, it's up to you to decide. I completely agree. It's just that Xurisheng has launched canned tea drinks, doesn't Lehaha plan to launch it?"
"Of course they will be released, but in fact canned ones are not more popular than bottled ones. Because if you can't finish drinking the bottled ones, you can screw on the lid without fear of spilling, but if you open the lid of the canned ones, you have to finish the drink. Another one of ours Tea drinks are not carbonated drinks. Theirs should be a combination of the characteristics of our tea drinks and Jianlibao, but I think they are too different to develop."
Zong Qingxian underestimated Xu Risheng too much, which Feng Yu thought was very bad. Once Xu Risheng really rises, it will not be easy to step down. Fortunately, Zong Qingxian has been paying attention to the rising sun. If there are really signs of rising, it will be too late to step on it.
"I told you last time, how have you considered the launch of fruit drinks and carbonated drinks?" Feng Yu asked.
"I have also asked someone to do market research on this. The market for carbonated drinks is very mature. When we launch it, with our Lehaha brand, the sales will not be too bad. But although there is a lot of space in the market for fruit drinks, there is no other market. The company also launched it briefly, except for coconut water. It didn’t become popular.”
Coconut Palm Brand Coconut Juice was also a legend in its previous life. It was a company transformed from a cannery that had been losing money for many years. Feng Yu didn't think of it before, but when he remembered it. Coconut Palm brand coconut juice has been developed. It is natural coconut juice and has several international food patents. Last year, it was positioned as a drink for state banquets, and it has been in the limelight for a while.
Feng Yu asked Zong Qing to talk to him first. While the development of Coconut Palm Brand Coconut Juice has not yet grown, acquire the company, or take a step back and hold a controlling stake.
But the leaders on the island are very resolute. Let alone selling or being controlled, even if they want to take a shareholding, they can't. Coconut brand coconut juice has been exported to many regions in Asia. This year’s goal is to export to Europe and the United States. This kind of enterprise can not only make money but also achieve political achievements. How could they allow others to take shares, even if Lehaha was sincere
You bid so high, aren't you interested in the profitability of our Coconut Tree brand coconut juice? If you don't make money, why do you spend so much money
Since he couldn't buy it and couldn't invest in it, Feng Yu's idea was to cut off the coconut company's other projects and let it only specialize in coconut juice and canned food. Lehaha would start the other businesses in his previous life first. For example, other flavors of juice, eight-treasure porridge, etc.
The eight-treasure porridge made by Lehaha in the past life is also a trump card product. But eight-treasure porridge is not that easy to make, although many people know what the recipe is. But if you want to make it taste good, it’s not that easy if it’s canned.
Zong Qing first studied with others and believed that rice-treasure porridge could be made, but only after they researched rice-treasure porridge that tastes good and is easy to store. For the time being, continuing to develop in beverages is the most correct path.
Feng Yu did not object to this, but Feng Yu saw that the sales of Coca-Cola and Baishi Cola in China were rising steadily. Although they were still not as good as Lehaha's tea drinks, people's favorite drinks now are still carbonated drinks. , if Lehaha does not get involved in the carbonated drink market, it will definitely make Coca-Cola and Baishi Cola bigger.
What Feng Yu was thinking of was the famous Fenhuang Coke in his previous life, which was known as the Chinese people's own Coke. When it was first launched, it focused on the route of surrounding cities from rural areas, and the results were very good, and I made a lot of money at first.
But when Coca-Cola and Baishi Cola joined forces to reduce the price of Coca-Cola, increase the capacity of each bottle, and seek endorsements from popular celebrities, Fenhuang Coke still could not withstand the power of the two companies' cooperation and eventually disappeared.
These methods are actually very simple. The core point is to burn money!
Whether it's reducing prices, increasing capacity, or hiring celebrity endorsements, it all costs money. Fenhuang Coke's economic strength is completely incomparable to the world's two major beverage giants, so it is normal for it to be unable to withstand it.
But Lehaha can also use this trick. In terms of economic strength, Lehaha's market value at this time exceeds that of Fenhuang Company at its peak. If there is a price war, Lehaha will not be afraid at all, and can even take the lead in launching a price war, because Lehaha's market layout is more advanced. Well, both in terms of labor and transportation, the cost is much lower than that of the two Coke companies.
If there really is a price war, if the two companies dare to sell at a loss, Feng Yu can sue them for monopoly. This is China, Lehaha’s home court. With the right time, right location and right people, we can definitely win!
The carbonated drink that Zong Qingxian wants to launch most is Coke. At the beginning, Baishi was able to break out from the siege of Coca-Cola. Although there was an anti-monopoly relationship that prevented Coca-Cola from going too far, Baishi was able to grow to the point where it is now because it had many battles with the Coca-Cola Company.
Others can do it, but as a local coward, there is no reason why he can’t do it. He is now asking people to study the formula of Coca-Cola. He does not want the taste to be exactly the same, but it is enough as long as it tastes good.
Anyway, the patent protection period of this Coke has long expired, but no one knows the formula. But the main ingredients are clearly written on the bottle, but the proportions are unknown.
"Apart from Coke, have you ever thought about anything else? For example, adding other fruity carbonated drinks, such as apple, grape, orange, etc. I remember that the most popular fruity drink in China is orange. Juice?"
Feng Yu feels that having only Coke is not easy for people to remember. Instead, it will make people think that it is an imitator. It is better to directly launch carbonated drinks that the two Coke companies have not promoted in China. This will allow Lehaha to win the market. , and can also win reputation.
"A fruity carbonated drink, like the soda produced by those small beverage factories?" Zong Qingxian hesitated. Isn’t that soda available in every city? Many counties even have factories.
"What they produce is called soda, but what we produce is not called soda, for example, it's called Bingshuang. Don't forget, our Lehaha is the most popular brand in the domestic beverage industry. A bottle of water must be labeled with three names: "Our Lehaha" Words have different values!" Feng Yu said with a smile.
Just like it is called kiwi fruit in China and kiwi fruit imported from abroad, it is actually the same thing. By the same token, what is produced by a small factory is called soda, but what is produced by Lehaha is completely different!
Zong Qingxian nodded thoughtfully: "Mr. Feng meant, like Coke, to launch it around May Day to catch up with the peak sales season of summer beverages?" It's called Bingshuang, which must mean to cool down the heat.
"That's what I'm thinking about. Just do your research on how to do it. Juice is also a good development direction in my opinion, and our AD calcium milk. Why can't it be sold in large bottles like drinks? The types of drinks can be There are many. If you lead more people to study this aspect, we will become the leader in the market within five years!" (To be continued.)
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