readx(); "Mr. Li, are you interested in coming over to take charge of the motorcycle business? After you purchase the shares, I can arrange for you to be the vice president, specifically responsible for the motorcycle business." Feng Yu invited Li Dafu , This is much better than the vice president in charge of the motorcycle business of Bingcheng Machinery Company.
Li Dafu was stunned for a moment, then shook his head: "Mr. Feng, I still like cars and hope to be in charge of the car business."
Feng Yu nodded. If Li Dafu didn't like cars, he probably wouldn't come to him.
"Let's talk about cars. Do you have any suggestions for the development of Songjiang Automobile?"
"Songjiang Automobile, excluding cargo, has three models, namely sedans, off-road vehicles and commercial vehicles in the ordinary sense. Among them, the sales of commercial vehicles are not very good, off-road vehicles are mainly used for military procurement, and sedans are mainly used for official purposes. , the sales of these two cars are pretty good, right?”
"Your analysis is good, continue."
Li Dafu continued: "But the selling prices of these three cars are all over 100,000 yuan. Although for a car, 100,000 yuan is not much. But 100,000 yuan also discourages many people who want to buy a car. . I think a new brand should be launched, a low-priced car brand, and the price of the car should be reduced to less than 50,000 yuan, or even less than 30,000 yuan."
Feng Yuxin said that indeed, Li Dafu still planned to take the low-end route, but fortunately he did not say that using the Songjiang Automobile brand as a low-priced car would give people the feeling that this brand is a cheap product, which would make Songjiang Automobile's The decline in overall brand value will also affect the current sales of mid- to high-end cars.
It is not that Feng Yu has never considered launching low-priced cars, but when low-priced cars were launched in his previous life, it was already around the millennium. At that time, the country's economic level was improving rapidly, and people's demand for cars was also increasing. The concept has also been put forward.
But now, the preferred means of transportation is a motorcycle, and you can buy a Songjiang 100 for 10,000 yuan. I’m not worried about bad road conditions. The only drawback may be the wind and sun.
"Do you think we should launch low-priced cars now?" Feng Yu asked in detail.
"Of course not, it's just that we need to do relevant technology research and development now. We will wait for the right opportunity before launching low-priced cars. I estimate that it will be almost three or four years. By then our technology should have taken shape, and the Chinese people Their income is enough for them to buy a car. Although motorcycles are good, in most people’s minds, cars still look more respectable than motorcycles.”
"In other words, do you think Songjiang Automobile is currently developing low-priced car technology with small displacement?"
"No, high-end cars and low-end cars are developed at the same time. We will build Songjiang automobile into a mid-to-high-end car brand, and then launch a low-end car brand. Both lines will be developed in parallel, in no particular order."
"We need to study both high-end car technology and low-end car technology. How much more investment do we need to invest in technology research and development? So much money is invested. When can we make it back?" Feng Yu asked rhetorically.
"Automobiles are a capital-intensive industry, but it is undeniable that technology is also very important in it. Otherwise, our domestically produced cars would not all become joint venture cars, just because we do not have the technology, while large foreign car companies are We have made a lot of profits by relying on technology output. At present, our Songjiang Automobile's technology can be regarded as leading in the country. But compared with foreign car companies, we are still lagging behind. If we cannot catch up with the world in technology, we will Our cars can only be sold in China, and the European market will also be cannibalized by other car companies."
In the previous life, Geely Automobile paid great attention to technology research and development. When acquiring Volvo, it not only took a fancy to Volvo's brand, but also took a fancy to Volvo's technology. Otherwise, why is a declining brand worth so much money
Technology is what Feng Yu has always emphasized with Li Mingde, and there is no technical advantage. What’s the point of building cars if we can only exploit workers
Feng Yu only knew the development trend of automobiles and the direction in which future technological applications of automobiles should be developed, but he did not know how to research it.
Fortunately, Bingcheng Machinery Company already has a lot of technical experts, many of whom are engineers from the former Soviet Union. They are still training Chinese engineers, and the technology has been improving.
It may not be faster than the technological progress of large foreign car companies, but it will not be slower. It is definitely much faster than the technological progress of domestic joint venture car companies.
The reason why Songjiang Automobile can develop is not because of its advanced technology, but because of various factors such as appearance design, vehicle performance, price, and most importantly, government and military procurement.
Since the military purchase, the Chinese people have clearly known that Songjiang cars are exported to Europe to earn foreign exchange, and many provinces such as Longjiang have begun to purchase Songjiang brand cars.
In previous lives, these units purchased cars from SAIC and FAW, either Audi or Santana. But at the same price, Songjiang cars are obviously more comfortable and beautiful, and they are still a domestic brand. They can also stand on a high ground and say that they support the development of the country's automobiles. In fact, they buy cars so that they will not be criticized by the leaders above.
In recent years, the use of official vehicles has been developing rapidly. Governments in almost all regions have begun to purchase official vehicles in large quantities, euphemistically speaking, for work needs. Someone in the past life has made statistics. As early as 1995, the cost of public transportation was already an astronomical figure, and in the following years, it continued to rise like a rocket.
This kind of thing is something that the state needs to take care of. Feng Yu just grabbed the market that originally belonged to imported cars and joint venture cars, and used the profits to develop continuously and improve the technology of Songjiang cars.
Many of Li Dafu's ideas coincided with his. Feng Yu came to appreciate Li Dafu more and more, and it seemed good to let him be in charge of the automobile business.
"Mr. Li, I agree with all of your ideas. You are very suitable to work at Bingcheng Machinery Company. Now you can tell me how much money you can spend to buy shares?" Feng Yu asked with a smile.
"If I sell the company, I will get about 60 to 70 million. Plus some savings, I will get about 80 million. I want to buy 2% of the shares." Li Dafu said through gritted teeth.
"Mr. Li's current company's profits are pretty good, don't you think it's a pity to sell it? Maybe after joining our Bingcheng Machinery Company, the profits will not be as good as they are now."
"My company has reached the end of its development. Unless there is a large amount of capital injection, it will be possible to continue to make breakthroughs in material research and development. And I am optimistic about the future development of automobiles. I think that in three to five years, my shares in Bingcheng Machinery Company will be The market value will definitely double!”
"You are ambitious! Just because you believe in us so much, I will personally lend you another 20 million, without interest, so that you can purchase 2.5% of the shares. How about that?"
Li Dafu was overjoyed: "Thank you so much, Mr. Feng. Please rest assured, Mr. Feng. I promise to do my best to help Songjiang Auto take off!" (To be continued.)
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