"Brother Feng, why hasn't Super VCD been launched yet? I heard Jiang Wanmeng say that the research has been successful, including the nine pictures, four channels, countdown, etc. you mentioned, so why are you still waiting?" Fu Guangzheng was confused. Worried, foreign VCD brands have also begun to enter the Chinese market, which has obviously reduced Fengyu Electronics' profits.
According to Fu Guangzheng, super VCD can be launched now. Although the technology is not too mature, a batch of transitional products can be launched first, and then better ones can be launched in a few months.
Watching money flow into other people's pockets is an uncomfortable feeling.
"Brother Fu, why are you so anxious? The market is not prosperous enough now, traditional video recorders have not been completely destroyed, and the profits of LD DVDs are not low. Wait a minute." Feng Yu calmly took a sip of coffee and said: The look of being unfazed by honor and disgrace.
"Waiting for the market to prosper? Now the market is already prosperous. Not only domestic but also foreign brands are competing for the market. Although we have patent fees to collect, the patent fees are still too small compared with the profits from our own production."
The patent fee for a VCD is only fifty US dollars, but the profit of the VCD they produce can exceed three hundred US dollars! Even if there are more brands now and profits have dropped, the profit can still reach two hundred US dollars.
What does Feng Yu think about not making more money but making less money
Fu Guangzheng is also very excited about Feng Yu's decision to increase investment in technology, successfully develop a second-generation product, and work with Philips to formulate DVD industry standards.
He knows very well that if a company can set industry standards, it means that the company is standing at the top of the industry pyramid.
But you can't just set standards. For recording technology, many companies are competing now. It's easy to say if it succeeds, but what if it fails? Then you have to implement other people's technical standards, and you will inevitably fall into inferiority.
As for other people's standards, others have naturally studied them more thoroughly, and this technology has changed from leading to falling behind. How can I continue to make a lot of money in the future
What Fu Guangzheng means is to maintain the brand advantage and let Fengyu VCD continue to become the world's largest VCD production and sales brand and lead the industry. You can still make a lot of money, but Feng Yu just doesn't listen.
Fu Guangzheng understands the defeat of traditional video recorders and LD discs, but what is the difference between one year earlier and one year later? These are the words Feng Yu once said. How come you turned around and forgot now
"Brother Fu, you are too anxious. It won't be long before those companies will be stepped on by us again. You have also seen the performance of Super VCD, but there are still many shortcomings. For example, it is too bulky, and the cost cannot be reduced. , such as poor heat dissipation, etc., these all need to be solved, and they will be solved soon. Since we are going to launch a new product, let’s launch a new product that is different. Let other brands just pick up our leftovers. !”
"How else can we be different? This is good enough. Didn't you say that those newer technologies belong to DVD? What will happen if the market is saturated by the time we launch new products?" Fu Guangzheng asked worriedly road.
A family can only buy one VCD. How many will buy two? Although the per capita income of most countries is rising, especially in mainland China, the economic growth rate is extremely alarming. But VCD is just like a TV set. Many people buy one. You may not be willing to replace it with a new one in ten years, but as long as you can still watch it, you will keep watching it.
By the time Fengyu Pai launches Super VCD, what will happen if everyone else already has ordinary VCD? The performance is better though. But it's just more convenient. Those families won't buy new ones, right? Although this market is prosperous, it is no longer a division between Fengyu Electronics and AIWA, but a group of heroes competing for the market.
Many of the companies that produce VCDs are the world's top brands in consumer electronics. In many regions, there is a strong sense of consumer identity. Even if their products are not as good as others, many consumers are willing to buy this brand's products.
Those top consumer electronics companies all have their own territory. Every brand has its own strongest territory, which is difficult for others to take away. Just like Sony's Walkman, even though it was forced by AIWA, it still ranked second in the world because Sony still has a large number of die-hard fans.
Besides, wasn’t Sony pulled down from the altar by AIWA because it allowed AIWA’s development too much? Now Feng Yu's decision has led to more competing brands. Although it is impossible for Fengyu VCD to be pulled from the first place in the market, its market share has been declining, and its sales have been declining. Over time, the VCD that was finally created will Isn't the brand ruined
"Brother Fu, before there were other brands, what was the total sales volume of our VCDs? Fengyu, Aihua, and AIWA brands together, the sales volume was only a few hundred thousand units, which is not satisfactory. But now, there are so many With the brand joining, we don’t know how much they have sold, but we have a clear idea of how much they have produced. It has only been less than a month, and the number of VCDs they have produced has exceeded 500,000 units, which is close to us. Sales from the previous two years combined.”
Fu Guangzheng was frowning. This should be more worrying. Why is Feng Yu still smiling
"Brother Fu, do you remember that when you were a child, every household had a TV?" Feng Yu asked.
"Although Xiangjiang is much more developed than the mainland, when I was a child, not every household had a TV. Even now, there are still families without a TV. In any region, there will be poor people."
"Brother Fu, that's not what I mean. What I want to say is the speed at which TV sets are popularized. I don't know much about Hong Kong, but in the Mainland, I know a little better than you. Ten years ago, it was still the era of black and white TV. At that time, many families No one has a TV, which is a big item that can only be bought when you get married. Five years ago, black and white TVs were basically eliminated, and this requirement was replaced by color TVs. Now, everyone also wants color TVs to be clearer. Bigger screens are the trend."
"But have you noticed that although TV technology has been innovating, the number of users has been growing. It can be said that every time TV technology is revolutionized, the number of users will increase explosively. This is true from black and white to color, from more than ten inches This is true until more than 20 inches. The initial market was created by those black and white TVs, but it was the color TVs that first appeared that made the market prosperous. And those who finally occupied the market were those who could produce large The brand of screen color TV!”
Fu Guangzheng seemed to understand: "You mean, we originally had black and white TVs, they now have ordinary color TVs, and we are a brand capable of producing better color TVs?"
Feng Yu nodded: "In the future, VCDs will be like TV sets, and every household will buy them. The market is still huge, so there is no need to worry. We are continuing to do technical research while maintaining the market. They helped us open this market!" "(To be continued.)
PS: Second update, thank you to Hai66886 for the 1898 point reward, and thank you to readers who read the original version of Laosi, Miz731, Cold Rice, Broken Love, Unrealistic Legends, Inflation, and Youth Without Regrets, etc. Thank you. . There are more behind