The second wave of promotions is coming, and those VCD brands are going crazy. Why is this promotion not over yet? Shouldn’t the promotion be over after a while? You've been promoting this for half a month, and then you continue to increase your efforts. How can you do this
And they also discovered that it was just giving away some CDs, plus a lottery. There are very few people who actually win the grand prize. Ninety-nine percent of people only win a CD. However, there are still many consumers who choose to buy their VCDs from Fengyu Brand. Most of the people in the world People still like these little surprises in life.
Sony was the first company to react, because Sony is currently the second largest VCD disc manufacturer in the world. Sony also made a lot of money on discs. From this comparison, they found that Fengyu Electronics would make more!
Although Philips does not produce VCD players, it does produce a lot of discs. It has unknowingly risen to the third largest scale in the world.
It was Feng Yu who told Philip this that Philip gave up the idea of developing a big business in VCD players and instead specialized in disc technology.
Of course, in more than a month, Philip will still launch Super VCD.
Whenever Philips will produce cheap products, they will always sell the best products. This is the consistent positioning of their brand.
Price reduction promotions will affect the brand, and Philip does not want to do it.
But this is exactly what Feng Yu wants. If you don’t want to do it, I will. Anyway, there is a lot of profit here, and the brand influence of Fengyu Brand will continue to expand invisibly.
As for affecting brand value, Feng Yu still has a backup plan!
Isn't it just a free CD? We have accepted the price reduction. What's the problem with giving away some CDs? If you can do it, so can we!
As a result, various VCD manufacturing companies began to imitate the trend. After the price dropped, they also began to give away VCD discs. Isn't your Fengyu VCD buy one and get two free? We buy one, get three free, or even buy one, get five free!
Don’t you have a lottery, we can have one too. The mode is exactly the same as yours, but the prizes are more diverse than yours. Give away our other products and clean up the inventory of other products by the way.
Jiang Wanmeng called Feng Yu to report that the promotion method had been imitated by other merchants, especially Dongzhi, who imitated it even more brilliantly. Are there any countermeasures to be taken? Or should we continue like this and watch other merchants’ sales pick up
Have other brands imitated it? It doesn't matter, Feng Yu has other tricks. Many of the promotion methods he had seen in his previous life were invented by the Chinese. In this regard, China is at the forefront of the world!
Although Feng Yu has never done any promotions, he has seen too many. Just picking out a few will make those imitators unable to keep up!
…
After the second wave of promotions, companies that bought VCD patent licenses were once again furious. They thought it was over, but unexpectedly, the third wave of promotions came again!
During the summer sale, you can get a 10% discount on purchases with student ID.
Those companies that produce VCDs were dumbfounded. What the hell is this
VCDs are also used as household appliances in the United States. Can students buy them? Even if they want to buy it, can they afford it? You can get a 10% discount on purchases with a student certificate. Isn’t this a lucky deal
Originally, they were all planning to watch it as a joke. But soon, they discovered something was wrong. Why do so many parents bring their children to buy VCDs? The child has a student ID but no money, but that’s okay. The parents are rich. If you don’t have a student ID card, you can carve a carrot and stamp it and call it a student ID card.
As a result, those VCD manufacturing companies tragically discovered that their sales had once again declined severely, while the sales of several promotional VCD brands such as Fengyu Brand had once again increased a lot.
This kind of promotion. It just leaves obvious loopholes for consumers to exploit, making them feel that they are taking advantage. But in fact, this is just a sales method. In the end, it is to get customers to buy their products and let the brand be implanted in thousands of households!
While the third wave of promotions continued, the second promotion method did not end. The two promotions were mixed, causing other VCD brands to suffer again.
But after they followed suit, they found that it didn't work. For those who wanted to buy VCDs, when they saw that Fengyu Brand, Aihua Brand, etc. had this event, they bought it as soon as possible, because at that time, all the sales points said that the event would only last three days.
The sales volume in just these three days can catch up with the sales volume in the previous month. What left them speechless was that the promotion was not only carried out for three days, but was continued after three days, citing customer requirements.
TM. Just do this if the customer asks you to do it. The customer still wants to take the money for free. Why don’t you agree
Although they are helpless, they have to admit that in terms of sales, Fengyu, Aihua, and AIWA brands do better than them, leaving a large backlog of their products.
Only then did they discover a key problem, that is, the patent fees they paid to Fengyu Electronics were based on the production quantity, and their VCDs could not be sold at all, and there was no profit at all, but Fengyu Electronics Earned a lot of royalties.
They also understood why Fengyu VCD and others insisted on not lowering their prices when they lowered their prices a few months ago. It turned out that they wanted them to produce more.
Now that they have expanded their scale and production volume, the prices of Fengyu VCD and other products have suddenly dropped, and then they have come up with so many promotional methods that their products have suddenly become severely overstocked.
This blow is not a big one.
Now they are in a dilemma again. Either they continue to cut prices and promote sales so that they cannot see profits, or they remain as they are now. The sales of all brands combined are not worth the sales of Fengyu VCD as a brand, and they are also not profitable.
Only then did they understand the sinister intentions of Fengyu Electronics. The original patent licensing fee of fifty US dollars was not particularly high, and they thought they had taken advantage.
But I didn't expect that this turned out to be a trap!
Many of their brands have emerged, destroying the traditional cassette recorders and suppressing the LD discs. The spring of the industry has indeed come.
But soon they will usher in the scorching heat of summer. Fengyu, Aihua, and AIWA are like three big suns, almost scorching them!
And they are about to melt and shrink under the sun, unable to wait until autumn to harvest the fruits.
Ma Dan, everyone grows peaches. Yours are bigger and more delicious. It doesn’t matter. But you turn your head and strangle all our flowers to death. No peaches can be produced at all. What the hell is going on? ? The most damning thing is that you sold the saplings to us!
It is us who make others change from liking apples to peaches. The result is that it depends on you to sell the peaches. Where are our peaches
Sony was the happiest company at this time. Other companies were losing money, but fortunately Sony did not do it on its own, but cooperated with Dongzhi. Although the VCD player did not make any money and even lost a little money, after the VCD market boomed, the CDs sold quickly, and the profits made in this area were much greater than the money lost by the player!
Those companies that laughed at our Sony back then are all dumbfounded now, right? You are the ones making wedding clothes for her! (To be continued.)
PS: First update, thank you to the monthly votes cast by book friends such as Long Xiaoxiao, Romantic Beach, Fengxuan Zhiyi, Huihui Yanming, Eternal Yu, etc. Thank you. There will be another update later. Please continue asking for monthly votes and recommendation votes.