Thomas came to China again to discuss with Feng Yu the time for the launch of Super VCD.
Although he had promised not to launch ordinary VCDs before, the super VCD technology had matured, so he felt it was a waste of time to continue waiting.
"Mr. Feng, we originally discussed launching super VCD together in September, but now that the VCD market has emerged ahead of schedule, traditional video recorders have withdrawn from the stage of history, should we launch super VCD in advance?" Thomas suggested.
Feng Yu nodded: "Of course, there are no big technical problems. The first generation will be launched this year, and the second generation can be launched next year. However, I suggest that our appearance design should be slightly different, such as the position of the buttons, color matching, etc. etc., but the style of the remote control should be unified."
"Of course, I know that you Chinese people like red, so we will abandon the red color scheme and mainly use silver, gray and black. With two-color matching, we can produce three different colors." Thomas had already thought about it. , these three colors should be the most mainstream colors of home appliances, and they match well with the colors of the furniture in the home.
"Okay, then let's give up gray and use other colors as a match. Can the power amplifier be the same color as the super VCD?"
Power amplifier, also known as power amplifier, can be called a loudspeaker to put it bluntly. It is one of the very basic devices in the sound system. It can amplify the sound to make the effect better, so as to have the effect of home theater and karaoke.
Philips' power amplifier, called a~v power amplifier, has four channels and surround sound, allowing people to have more realistic environmental sound effects when watching DVDs. It feels like watching a movie in a cinema. The main target of this amplifier is home viewing.
The power amplifier studied by aiwa is a hi-fi power amplifier. That is, a high-fidelity amplifier with only two channels. Best for listening to music. The main target of this amplifier is KTVs and dance halls, where all the people who go there are singers.
The technology of this equipment is not too difficult, and Philips and aiwa themselves produce power amplifiers, so they communicated and improved each other's technology.
"Then what are the random gifts for our super VCD? In addition to an ordinary song CD, what else should be there?" Thomas asked humbly. In this regard, Fengyu Electronics has much more experience than Philip.
"Two microphones, a cleaning solution to clean the discs, and a disc case."
"Mr. Feng, I know that the microphone is used for singing, and the detergent is also used to prevent stains on the surface of the disc from affecting the reading. These are normal, but what is the use of giving a disc box?" Thomas was a little confused and handed the disc. The box makes absolutely no sense.
Feng Yu asked with a smile: "Mr. Thomas, if there is a large TV cabinet in your home, but there is only a small TV on it. Would you feel awkward? Do you want to buy a big TV?"
Thomas said uncertainly: "Yes. But many families can only afford a small TV."
Feng Yu snapped his fingers: "The answer is correct. They can only afford a small TV. They can just watch some TV. Although they want to buy it, they are reluctant to buy it. But the disc is different. A disc costs two or three dollars. , the expensive one is only five dollars. You said they have VCDs at home. When you see an empty disc box, do you want to buy some discs? Fill the box?"
Thomas's eyes became brighter and brighter, and he said excitedly: "Mr. Feng, you are really a genius! Yes, many people may be reluctant to change their TV, but buying a disc may be enough for even children. A disc box, but inside There is only one disc, which is really too empty, and normal people would feel uncomfortable. And we are one of the second largest manufacturers and sellers of genuine discs, so there is a high probability that they will buy our discs!"
Feng Yu experienced this situation in his previous life. When he bought a VCD, someone else gave him a disc box. You said this box is completely empty, is it uncomfortable to look at it? Although he is not obsessive-compulsive, he still wants to stuff a few more discs into it. As for putting the disc box away, that would feel a bit wasteful. Shouldn't the disc box be placed next to the VCD
The old TV cabinet is really just a cabinet with drawers or something underneath. But the new TV cabinet is different. It is a shelf as a whole, divided into two or three layers. The TV is placed on the top, and the VCD player, amplifier, etc. can be placed below. There is a drawer at the bottom, which can store discs, remote controls, etc. of.
There is even a transparent plastic drawer directly under some TV cabinets, specifically used to store discs. People who buy VCDs are definitely not used to leaving this place empty, so they will buy VCDs.
This disc box is for those who don’t have a TV cabinet. Moreover, after one disc box is full, many people can’t help but buy a second disc box. This is guided consumption.
"Mr. Thomas, our biggest competitor in the optical disc market is Sony. In Asia, we are the main player, in Europe, you are the main player, and in the Americas, we will work together to suppress Sony."
"Okay, we must firmly control this market in our own hands!" Thomas nodded vigorously.
"Super VCD, what is the retail price of Philips?" Feng Yu asked.
"How about four hundred dollars? Isn't the price a bit high?" Thomas asked. Although the cost of this super VCD player is a little higher than that of an ordinary VCD player, it is not much higher. The cost is just over one hundred dollars.
The current price of ordinary VCDs is about three hundred dollars, so Thomas is worried that the price of this super VCD is too high and not many people will buy it.
Sure enough, after he finished speaking, he saw Feng Yu shaking his head.
"How about four hundred dollars? I think five hundred dollars is more appropriate!" Feng Yu said.
ah? It's not that the price is too high, but it's that it's too low? Thomas couldn't understand why Feng Yu set the price so high. Is it to stimulate the sales of their ordinary VCDs? But Philips doesn't have ordinary VCDs. Isn't this a bit of a disadvantage
"Mr. Thomas thinks the price is too high? You don't have to worry at all, because the function of our super VCD is much better than that of ordinary VCD. And the discs we will launch in the future will also be larger capacity discs, ordinary VCD, But it may not be possible to read it.”
"What I mean is to divide VCD into two grades, just like black and white TVs and color TVs. The price of color TVs is more than twice that of black and white, but people are still willing to buy color TVs, right? Super VCDs are high-end products among VCDs, and I will lower the price of ordinary VCDs again to increase the level." Feng Yu explained.
"The price of ordinary VCDs needs to be reduced?" Thomas was a little surprised. This was an initiative to reduce profits, so he really didn't have any objections.
"The price of ordinary VCDs has been reduced to about two hundred dollars, so other VCD brands will be dragged down by us. They can just open up the market for us. If they want to share this big cake, that's not possible!" Feng Yu said with a smile.
“So when is our launch date?”
"On August 1st, it will be launched globally simultaneously!" (To be continued.)
ps: Second update, there is another chapter ahead. Thanks for reading the original version for Laosi, minman, Youying Mengyue, Calabash Fairy, That Night We All Loved, xiangbizi, Youth Without Regrets 23, Lengfantou and other book friends for their rewards. Thank you. There will definitely be more than three updates today. Please vote for me and recommend me.